Cooper & Gracie: Redefining Natural Pet Care

A Founder’s Journey: From One Dog to Millions

Craig Roberts never intended to create a global brand. His story began with Tilba, his Hungarian Vizsla, who developed a persistent skin condition that no store-bought product could relieve. Watching his dog suffer, Craig sought alternatives that were safe, natural, and effective.

His research led him to collaborate with dermatology-qualified veterinarians and experiment with natural ingredients. What started as a personal mission quickly became a larger realization: countless pet owners faced the same problem. The result was the birth of Cooper & Gracie Ltd, a British family-run company founded on the belief that pets deserve the same level of care and safety as people.

Core Values That Shape the Brand

From its foundation, Cooper & Gracie established a set of values that remain central today:

1. 100% Natural & Plant-Based: Products are formulated without harsh chemicals, using carefully selected plant-based ingredients.
   
   

2. Cruelty-Free & Ethically Sourced: No testing on animals and a commitment to sustainable sourcing practices.
   
   

3. Eco-Friendly Packaging: Fully recyclable materials to reduce environmental impact.
   
   

4. Mission-Driven Purpose: A long-term goal to positively affect the lives of 10 million animals in need.

These values influence every stage of production, ensuring ethical and sustainable choices are made consistently.

The Breakthrough: The Dead Sea Complex

Cooper & Gracie’s defining innovation is its globally patented Dead Sea Complex, developed in collaboration with veterinary dermatology specialists. By combining natural botanicals with mineral-rich Dead Sea ingredients, the company created a unique solution for pet skin care that emphasizes safety and effectiveness.

Craig Roberts reflects: “This was never about creating another shampoo. It was about building something that worked—something I could trust for Tilba, and that other pet owners could trust for their own families.”

This approach illustrates the brand’s balance of scientific expertise and compassion.

Recognition and Global Reach

In 2021, Cooper & Gracie was recognized with the Payoneer Global Award for Socially Responsible Business of the Year, a milestone that validated both its ethical framework and its innovative product development.

Today, the brand serves over 5.2 million customers worldwide, highlighting its role as a trusted name in natural pet care.

What Sets Cooper & Gracie Apart

Several qualities distinguish Cooper & Gracie in a competitive market:

• Founder-Led Authenticity: A brand built from lived experience, not corporate strategy.
  
  

• Proven Innovation: A globally patented formula unavailable elsewhere.
  
  

• Transparent Guarantees: Confidence in product quality supported by a money-back promise.
  
  

• Community Impact: A mission centered on animal welfare alongside customer care.

These differences establish Cooper & Gracie not only as a supplier of products but as a company with a broader vision for ethical pet care.

More Than a Brand: A Story of Belonging

Pet owners connect with Cooper & Gracie’s story because it reflects their own experiences. The frustration of seeing a pet in discomfort and the relief of finding a trusted solution resonates deeply. Customers recognize that the company’s products are shaped by empathy and personal commitment.

This foundation has allowed the business to grow while maintaining a sense of family and authenticity. Each recyclable package reflects both an innovative formula and a story rooted in compassion.

The Road Ahead

With a growing international presence and a strong foundation in ethical values, Cooper & Gracie continues to expand its influence in natural pet care. Its mission to positively impact the lives of 10 million animals demonstrates both ambition and responsibility.

The path forward is one of innovation, sustainability, and community, ensuring that the company remains aligned with its founding principles.

Experience the Cooper & Gracie Difference

Pet owners seeking natural, effective, and ethically responsible care can explore Cooper & Gracie’s range of products, developed with science, compassion, and a focus on long-term animal welfare.

Discover more at www.cooperandgracie.com or www.cooperandgracie.co.uk.Follow their journey on Instagram, Facebook, and TikTok.