Creating Memories, Making an Impact: The Luxbaby & Beyond Journey

Shamima Yasmin Anwar’s Journey to Founding Luxbaby & Beyond

NATIONWIDE - OCTOBER 2025 - (USAnews.com) — Shamima Yasmin Anwar’s journey to founding Luxbaby & Beyond is one rooted in resilience and dedication. Born from personal experiences, her brand has grown from a heartfelt promise into a thriving business dedicated to providing meaningful keepsakes for families. Through vision and a strong sense of purpose, Yasmin has turned a personal dream into a business that celebrates the joy of family and community.

The Beginning: Turning Challenges into Purpose

Before becoming a mother, Yasmin faced significant personal challenges. After experiencing multiple losses and complications, she was initially told that her chances of becoming pregnant were slim. These challenges, instead of overwhelming her, inspired Yasmin to create something meaningful from her experiences.

“When I was blessed with the opportunity to become a mother, I made a promise to myself,” Shamima recalls. “I would dedicate part of my life to creating something that gave back, something that celebrated the essence of family.”

When Yasmin’s children were born, she began creating personalized, handmade outfits for them, embroidered with their names. These simple yet meaningful creations became cherished keepsakes, celebrated by family and friends. The positive response inspired Yasmin to turn her passion into a business.

“I realized there was a gap in the market,” she says. “In Australia, there weren’t many products that captured the essence of welcoming a new baby in such a personal way.”

The Turning Point: Building a Business with Purpose

In January 2024, Shamima founded Luxbaby & Beyond from her home, determined to create a business that balanced her passion for entrepreneurship with her role as a mother. With a small team and limited initial resources, she embarked on the journey of building her brand.

Luxbaby & Beyond was founded not just to create beautiful products, but to give back. Each piece is made by hand, using 100% organic fabrics and eco-friendly packaging. The brand is committed to contributing to causes that align with Yasmin’s mission of helping others. “1% of every purchase goes toward supporting children’s charities in Australia and Bangladesh,” Yasmin explains. “Additionally, we are proud to support the Royal Hospital for Women Foundation as an authorized fundraiser.”

The Heart of the Brand: Handmade, Personalized, and Eco-Friendly

At Luxbaby & Beyond, each product tells a story. The brand specializes in personalized baby outfits, accessories, and gifts, all handcrafted to celebrate significant milestones. Whether it's a first outfit for a newborn or a unique piece for a baptism or birthday, each item is designed to be a meaningful keepsake.

“These keepsakes aren’t just clothing or gifts. They represent love, joy, and resilience—memories that families will cherish for years to come,” says Yasmin.

Luxbaby & Beyond is dedicated to quality and sustainability. The products are made with 100% organic fabrics, softest pure velvet and the packaging is eco-friendly, supporting both the well-being of families and the environment.

Achievements and Recognition: A Brand with a Growing Impact

In less than two years, LuxBaby & Beyond has made a meaningful impact in the hearts of families and the broader business community. Founder Shamima Yasmin Anwar’s dedication and vision have earned the brand widespread recognition, including being selected as a national finalist in the Australian Women’s Small Business Champions Awards in 2024 and 2025, as well as receiving multiple accolades from the Australian Ladies in Business Initiative Awards and AusMumpreneur Awards.

With customers across several countries, LuxBaby & Beyond continues to grow its reach and reputation, establishing a unique and cherished place in the market through its handmade, personalized offerings.

A Community-Focused Brand

Giving back is at the core of Luxbaby & Beyond. “Every purchase contributes to a greater cause,” says Yasmin. Through donations, the brand has supported children in need and raised funds for the Royal Hospital for Women Foundation.

In addition to these charitable initiatives, Luxbaby & Beyond has become an important part of the local community. It was recently selected as a finalist for the Bayside Local Business Awards, a testament to the brand’s positive impact.

The Future of Luxbaby & Beyond: A Journey That Continues

As Luxbaby & Beyond continues to grow, Yasmin remains focused on her mission: creating meaningful keepsakes while supporting those in need.

“The greatest success for me is knowing that my products have touched the hearts of families around the world,” she says. “That’s what keeps me going.”

To explore Luxbaby & Beyond’s collection of personalized baby keepsakes, visit www.luxbabyandbeyond.com or follow the brand on Instagram and Facebook.