CVMK Global: Performance-Driven Fitness with Radical Transparency

Fueling the Grind: How CVMK Global is Replacing Fitness Industry Hype with Radical Transparency

Cody and April Kelly's journey into the world of fitness began with a heartbreaking moment that changed everything. In the wake of losing their fathers to poor health and lifestyle choices, the couple felt a deep sense of urgency to create a brand that could help others avoid similar fates. This mission, born from personal loss, quickly evolved into CVMK Global, a brand that defies the flashiness of the fitness industry and puts real performance at the forefront.

Since its inception in 2021, CVMK Global has been redefining what it means to perform with integrity and dedication in the fitness world. With their roots in Chicago, the Kellys wanted their brand to stand for something deeper than just a collection of products, it had to be about community, transparency, and a commitment to delivering the best for their customers. Their story is not just about fitness, but about honoring family, creating a legacy, and empowering everyday heroes who balance their careers, families, and personal growth.

From Tragedy to Triumph: The Birth of CVMK Global

The tragedy of losing loved ones to preventable health issues ignited a fire in the Kellys. They saw firsthand the consequences of ignoring the foundational elements of health, such as proper nutrition, functional fitness, and mental toughness. Many of the products available in the fitness industry, they realized, were driven by flashy marketing, trendy ingredients, and empty promises.

The Kellys were determined to change that. In 2021, they founded CVMK Global with a mission to create products that would not only support athletic performance but would do so with a level of transparency that was unheard of in the industry. Their flagship products, such as the SuperThick creatine and the SuperPower pre-workout, were formulated with performance-first principles, using clean ingredients and no hidden fillers. Their belief was simple, customers deserve to know exactly what’s going into their bodies, especially when it comes to their health.

Overcoming the Hype: The CVMK Philosophy

What sets CVMK Global apart from its competitors is its radical transparency and commitment to substance over style. The fitness industry is often dominated by proprietary blends, flashy claims, and "magic pill" solutions that promise overnight results. CVMK Global rejects this approach entirely.

Rather than hiding behind marketing gimmicks, the brand proudly lists every ingredient and its exact dosage on the label. “We don’t sell a magic pill; we sell the fuel for the discipline you’ve already built,” says Cody Kelly, co-founder of CVMK Global. This transparency has earned the brand a loyal following of athletes and fitness enthusiasts who appreciate honesty and integrity in their supplements.

But it’s not just about supplements. CVMK Global is also known for its line of high-performance apparel, designed to withstand the most rigorous training sessions while still looking stylish enough for everyday wear. This blend of functionality and fashion appeals to athletes who demand durability and reliability in their gear, as well as to those who want to look good without compromising on performance.

The Turning Point: Expanding the Vision

As CVMK Global grew, it faced the challenge of scaling its operations while staying true to its core values. The Kellys were determined not to lose sight of the brand’s original mission, even as they expanded beyond their local Chicago roots. Their commitment to radical transparency, functional performance, and community engagement remained at the heart of everything they did.

One key milestone in the company’s journey was being selected as a premier vendor for major community events such as the Fellowship Chicago 2026 showcase. These partnerships helped solidify CVMK Global as more than just a product brand, it became a part of a larger movement focused on empowering individuals to take control of their health and fitness.

With every product launch and every partnership, CVMK Global reinforced its core values: integrity, transparency, and community.

The Legacy: Building a Brand That’s About More Than Just Products

Today, CVMK Global continues to grow, but it hasn’t lost sight of its mission. It’s not just about creating great supplements and apparel, it’s about building a legacy that empowers everyday heroes. These are the people who juggle work, family, and training, and who understand that true success in fitness and life comes from consistent effort and discipline. CVMK Global is for them, the people who are willing to put in the work, day in and day out, to become the best versions of themselves.

In addition to its performance-driven products, CVMK Global also emphasizes its community roots. The brand is deeply committed to supporting local wellness initiatives and has established strong partnerships with organizations like Freedom Temple COGIC and NPC MidAmerican Winter Classic. These collaborations highlight the company’s belief that health and wellness should be accessible to all, not just those at the top of the fitness ladder.

“We’re not here to sell a trend. We’re here to build a community that values long-term health and discipline,” says Cody Kelly. This message resonates with their growing customer base, who are looking for something more meaningful than the typical fitness product.

Why CVMK Global Matters

CVMK Global stands out in a crowded industry by rejecting the typical fitness brand playbook. Where many companies choose flashy marketing, fast results, and empty promises, CVMK Global offers something real: clean products, honest labeling, and a commitment to the long-term success of its customers.

Their “performance-first” philosophy and focus on radical transparency resonate with customers who are tired of being misled by slick ads and false promises. For athletes and fitness enthusiasts who want to fuel their bodies with the best, CVMK Global offers a trustworthy alternative to the industry's hype-driven noise.

Ready to Fuel Your Performance?

If you’re looking for a fitness brand that stands by its values, provides only the best products, and values transparency over trends, CVMK Global is your answer. Whether you're looking to enhance your training with supplements like the SuperPower pre-workout or find durable, stylish apparel for your workouts and beyond, CVMK Global has what you need.

Visit www.cvmkglobal.store to learn more and experience the difference for yourself.

Follow CVMK Global on Instagram, YouTube and TikTok to stay updated on their latest products, community events, and more.