DIBS Mixers: Revolutionizing Craft Cocktails for Everyone, Everywhere

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) There’s something magical about the perfect cocktail. The combination of flavors, the artistry, and the finesse that goes into every sip can transport you to another place, whether it’s a dimly lit bar in New York or your own living room. But behind every great cocktail lies a crucial element: the ingredients. For Ohio Crawford, the founder of DIBS Mixers, ensuring that top-quality cocktail syrups were available to everyone was more than just a business idea, it was a mission. From high-end bars to home enthusiasts, Crawford set out to change the way people experience cocktails with DIBS Mixers.

From Distillery Tours to DIBS Mixers: The Birth of a Game-Changer

Before launching DIBS Mixers, Ohio Crawford had already made a name for himself in the spirits world. As a spirits educator and hospitality veteran, he spent years touring distilleries across the United States and Mexico, learning the intricacies of cocktail crafting. The more he learned, the more he realized that one of the biggest hurdles in the cocktail industry was the preparation of syrups. Bartenders spent hours perfecting these essential ingredients, while home bartenders were left with artificial alternatives or expensive, hard-to-find syrups.

It was during these years of research and exploration that Crawford found himself asking an important question: Why should quality cocktail ingredients be confined to expensive bars or specialized kitchens? After all, everyone deserves access to the same professional-grade syrups, whether you're behind the bar at a bustling restaurant or making cocktails in the comfort of your own home.

From this question, DIBS Mixers was born: a brand focused on creating premium, authentic syrups that would help bridge the gap between professional bartenders and home cocktail enthusiasts.

Making Quality Accessible

At its core, DIBS Mixers is about making high-quality ingredients accessible to anyone who refuses to compromise on the quality of their cocktails. The brand’s first products, Spiced, Demerara, and the now-iconic Red Fassionola, were crafted using traditional techniques and real ingredients. These syrups were designed to meet the demands of professional bar programs, offering bars the same high-quality syrups without the need for hours of prep work.

What makes DIBS Mixers truly stand out is its approach to authenticity. Many cocktail syrups on the market are mass-produced using artificial ingredients and chemicals. DIBS, on the other hand, relies on real sugars, natural spices, and traditional methods. As Crawford explains, “We wanted to create syrups that tasted as close to what a professional bartender would make in-house, without the expensive price tag and the hours of work.”

The Red Fassionola Revolution

One of DIBS Mixers’ most revolutionary products is the Red Fassionola syrup. For those who are passionate about tiki cocktails, the Red Fassionola holds a special place in history. This syrup was once nearly impossible to find commercially, with bartenders either spending hours making it from scratch or abandoning classic tiki cocktails entirely. Tiki drinks like the Hurricane or Zombie require Red Fassionola, but sourcing it was a major challenge for bartenders.

DIBS Mixers solved this issue by creating one of the only authentic, commercially available versions of Red Fassionola. The syrup is made using traditional techniques and ingredients, delivering the same rich, complex flavors found in the original recipes. For fans of tiki cocktails, this was a game-changer. No longer would they have to rely on homemade versions or cheap substitutes.

“We brought back an authentic version of Red Fassionola because these recipes deserve to exist beyond just high-end cocktail bars,” says Crawford. “Bartenders and cocktail lovers should have access to the ingredients they need to make these drinks, without the hassle.”

Bridging the Gap Between Bars and Homes

What sets DIBS Mixers apart is the way it serves both bars and home enthusiasts. DIBS syrups are designed to withstand the demands of high-volume bars, where consistency and quality are paramount. DIBS Mixers has been tested daily in a 600-seat restaurant environment, proving that it can stand up to the rigors of busy service while maintaining its premium flavor profile. This real-world application is crucial for bars that can't afford to spend hours on prep work but still want to serve craft-quality drinks.

But DIBS doesn’t stop at bars. The company’s commitment to making premium syrups accessible to home bartenders has played a major role in its success. In the post-pandemic world, home cocktail culture has exploded. Many home bartenders are looking for ways to craft cocktails that are on par with what they’d find at a high-end bar, but they don’t have the time or resources to make syrups from scratch. DIBS Mixers meet this need perfectly.

“We wanted to take the guesswork out of crafting quality cocktails at home,” Crawford explains. “Home bartenders don’t need to have a professional kitchen or culinary training to make amazing drinks. They just need the right ingredients, and that’s where we come in.”

From Texas to Nationwide

What began as a local venture in San Antonio has grown into a nationally distributed brand. DIBS Mixers is now available in bars and restaurants across multiple states, and it can be purchased directly by consumers on Amazon. This expansion reflects both the success of the product and the growing demand for high-quality, accessible cocktail ingredients. What started as a solution for bartenders who needed to save time on prep work has turned into a nationwide movement to elevate the home cocktail experience.

“The growth we’ve experienced is a testament to the fact that there’s a real desire for premium, authentic cocktail syrups,” says Crawford. “DIBS Mixers isn’t just about selling products, it’s about changing the way people think about craft cocktails. We want to make these ingredients available to everyone, no matter where they are.”

What’s Next for DIBS Mixers?

As DIBS Mixers continues to expand, Crawford remains focused on his mission to democratize craft cocktails. The company plans to introduce more unique and high-quality syrups, each designed to help both bartenders and home enthusiasts craft the perfect drink. With more people than ever embracing the art of cocktail-making at home, DIBS Mixers is poised to lead the charge in making premium ingredients accessible to everyone.

In addition to new products, DIBS Mixers is continuing to focus on creating partnerships with bars and restaurants across the country. This allows the brand to gain feedback from professionals who are using their syrups in real-time, ensuring that every product is up to the highest standards.

“We’re not just making syrups; we’re making an impact,” says Crawford. “We’re helping bars deliver consistent, high-quality drinks. We’re helping home bartenders craft cocktails that are just as good as what they’d get at a top-tier bar. That’s the future we’re building.”

Elevate Your Cocktail Game with DIBS Mixers

Whether you’re a professional bartender working in a high-volume bar or a home enthusiast looking to up your cocktail game, DIBS Mixers offers the syrups you need to craft the perfect drink. With products like Red Fassionola, Demerara, and Spiced syrups, you can create premium cocktails that rival anything from a top-tier bar, all without spending hours on prep work. DIBS Mixers proves that you don’t have to compromise on quality or price when it comes to making craft cocktails.

Start elevating your cocktails today by exploring the full line of syrups at www.dibsmix.com or shop DIBS Mixers on Amazon. Check them also on Facebook and Instagram.