Dulcedo Rebrands to Cement Leadership in the Creator Economy

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — Dulcedo, a leading multidisciplinary talent management agency, announced a major rebrand and strategic repositioning, placing social media influencer management at the core of its operations. With this rebrand, Dulcedo underscores its role as a leading multidisciplinary talent management agency, representing influencers, gamers, athletes, entertainers, and models. By unifying its divisions under one identity, the agency offers tailored strategies that reflect the evolving needs of the creator economy and the broader entertainment landscape. 

“This is more than a digital facelift: it’s a statement, a vision, and a promise of what Dulcedo represents,” says Karim S. Leduc, Founder & CEO of Dulcedo. “Nearly two years in the making, this project began with a simple yet powerful intention to build a platform that captures both the strength of who we are today and the bold new level we’re moving toward,” Leduc continues, “from the very first brief in October 2023, our vision was clear: create a digital home that reflects the full scale of our ambition and the extraordinary talent we represent.” 

Expansion Fueled by Technology and Market Demand

Dulcedo’s strategic shift comes at a time when brands and creators are redefining how they connect with audiences. The agency is expanding its influencer division to meet market demand, offering data-driven, talent-first solutions that help both creators and brands succeed.

A major step in this evolution was the September 2024 acquisition of Node App, an AI-powered influencer marketing platform. This acquisition bolsters the agency’s ability to manage influencers efficiently, using advanced technology to optimize brand partnerships. By integrating artificial intelligence with traditional talent management, Dulcedo can offer data-driven solutions that improve the management of influencers and better connect them with brands.

To further sharpen its service model, Dulcedo has separated talent management and brand services, giving influencers dedicated representation and offering brands transparent, specialized solutions. Supporting this structure is Dulcedo’s sister agency, Sundae Creative, a leader in PR, event production, and influencer marketing. With a track record that includes partnerships with UberEats, L’Oréal Paris, Call It Spring, Prime Video, Prada Beauty, Miele, and Roots, to name a few, Sundae amplifies Dulcedo’s full-service ecosystem for talent and brand partners.

Geographic Expansion to Serve Growing Markets

Dulcedo’s expansion goes beyond services to include its geographic footprint. With headquarters in Montreal and Toronto and teams already active across the United States, the agency is preparing to establish offices in key U.S. markets such as Los Angeles, New York, and Miami. This geographic growth will allow Dulcedo to better serve the needs of its North American clients, including brands seeking influencer partnerships and creators looking for dedicated, on-the-ground representation.

Committed to Talent Development Across Multiple Platforms

Dulcedo's new strategy places a significant emphasis on career development and long-term financial security for its talents. The agency is now focusing on multi-platform growth, helping talents diversify their careers beyond social media. By exploring opportunities in merchandising, media, and brand equity, Dulcedo aims to create sustainable careers for influencers, empowering them to thrive in the creator economy.

About Dulcedo

Dulcedo is a full-service talent management agency dedicated to the development and elevation of personal brands across the global creator economy. Founded in 2008 by Karim S. Leduc, Dulcedo represents a diverse roster of over 600 influential talents, including influencers, digital creators, models, athletes, entertainers, and gamers.

With a reputation for ethical practices and innovative management solutions, Dulcedo helps talent achieve sustainable careers across multiple platforms. The agency provides strategic guidance, brand partnerships, and creative services that amplify each client’s unique presence across industries such as fashion, entertainment, sports, lifestyle, and gaming.

Dulcedo’s current clients include notable names such as Huda Mustafa, Chelsea Lazkani, Ashley Benson, Sarah Nurse, Dustin Poynter, and Molly Carlson – showcasing the agency’s reach across culture, entertainment, and sport. Whether launching new talent or elevating established careers, Dulcedo connects clients with exclusive opportunities that transform influence into lasting impact.

Dulcedo has proudly earned the title of Best Social Media Influencer Management Agency in the United States for 2025, as announced by Best of Best Reviews

For more information, please contact Dulcedo’s communications team: communicationsteam@dulcedo.com

LinkedIn: Dulcedo Management

Instagram: @dulcedo