Expanding Across Borders: Paragon's Global Marketing Impact

NATIONWIDE - AUGUST 2025 - (USAnews.com) Paragon, a bilingual B2B marketing agency, has made significant strides in helping businesses grow across borders. Under the leadership of Sonia Albeño, the agency has expanded into seven countries—El Salvador, Panama, Portugal, Uruguay, Nicaragua, Peru and the United States—helping brands connect with audiences in diverse markets.

“We don’t just market products; we build legacies,” says Sonia Albeño, CEO and founder of Paragon. “We craft strategies that resonate, educate, and inspire action while staying true to our clients’ values and their purpose.”

Global Reach with Local Relevance

Paragon’s expertise lies in balancing global outreach with local relevance. The agency’s deep understanding of multicultural markets allows it to develop marketing strategies that bridge cultural gaps while maintaining consistency across regions. By combining global expertise with insights into local preferences, Paragon ensures that brands are able to scale internationally while staying authentic to their audiences.

“Our work isn’t just about translating content; it’s about developing strategies that speak to people across languages and backgrounds,” explains Sonia. “This allows our clients to confidently enter new markets, knowing their message will resonate with authenticity.”

Whether crafting bilingual content or developing brand positioning, Paragon provides a strategic edge for businesses looking to make an impact globally. The agency’s bilingual capabilities allow brands to seamlessly communicate in Latin America and Portugal, ensuring their message is delivered effectively across borders.

Data-Driven Creativity: Paragon’s Approach

At the core of Paragon’s methodology is the integration of data with creativity. The agency blends creative strategies with solid analytics to ensure that every campaign drives measurable results. This data-driven approach optimizes campaigns for maximum impact, helping clients track performance and continuously refine their strategies for better ROI.

“We combine creativity with data to ensure that every campaign is optimized for success,” Sonia says. “It’s not just about aesthetics; every decision is backed by data to ensure that we’re achieving real business results.”

This approach enables Paragon to deliver effective campaigns that not only look good but are also designed to drive meaningful business outcomes. With a strong focus on research and analytics, clients are equipped with the insights they need to scale confidently and effectively.

Paragon’s Commitment to B2B Success

While Paragon’s marketing strategies are diverse, its primary focus is on B2B businesses. By offering a mix of creativity, data, and cultural insights, Paragon helps B2B brands grow and thrive in global markets. The agency’s purpose-driven approach ensures that businesses not only expand but do so in a way that aligns with their core values.

“We don’t just help brands get noticed; we help them build lasting relationships with their customers through authentic messaging,” says Sonia. “We ensure that our strategies are aligned with our clients' purpose, helping them grow sustainably in international markets.”

Paragon’s ability to adapt marketing campaigns to different business environments is a key differentiator in helping brands thrive globally. Through its unique combination of creative solutions, local expertise, and data-driven insights, the agency has built a reputation for delivering impactful marketing strategies for B2B clients.

Empowering High-Impact Entrepreneurs

Sonia’s dedication to empowering entrepreneurs extends beyond her work at Paragon. As part of the prestigious Formando Catalizadores initiative by Agora Partnerships, Sonia is helping high-impact entrepreneurs across Latin America. This program supports business development, market access, and financing with a focus on economic, social, and environmental sustainability. By participating in this initiative, Paragon strengthens entrepreneurial ecosystems and aids businesses that are poised to make a significant impact in their industries.

“The Formando Catalizadores program allows us to work with visionary entrepreneurs who are shaping the future of Latin America’s economy,” Sonia explains. “It’s all about creating long-lasting, sustainable change that benefits both businesses and society.”

Through this program, Paragon’s expertise continues to grow, and the agency’s contributions help build a stronger, more resilient entrepreneurial ecosystem.

Thought Leadership and Future Initiatives

In 2025, Sonia will co-author a book that explores the intersection of marketing, entrepreneurship, and purpose-driven growth. The book aims to inspire entrepreneurs to build businesses that not only succeed but also have a positive impact on society. It will offer actionable insights and real-life stories that illustrate how businesses can thrive while remaining committed to their values.

“We want to show entrepreneurs how they can create lasting impact while growing their businesses,” Sonia says. “Our book will provide practical advice for those looking to build sustainable businesses that are meaningful and purpose-driven.”

Through this thought leadership initiative and other upcoming projects, Paragon continues to reinforce its position as a leader in the B2B marketing space, providing valuable insights to entrepreneurs and business leaders across the globe.

Scaling with Purpose

Paragon’s commitment to purpose-driven marketing sets it apart from other agencies. Rather than focusing solely on short-term visibility, Paragon helps businesses scale sustainably, ensuring that their messaging and strategies are authentic and aligned with their core values. This focus on long-term growth is at the heart of the agency’s mission.

“We believe that true success isn’t just about scaling—it’s about scaling with purpose,” says Sonia. “We help our clients build lasting relationships and create a meaningful impact on their customers and the world.”

By combining creativity, strategy, and purpose, Paragon helps clients build brands that stand the test of time. The agency’s unique approach to marketing ensures that every initiative is not only successful but also aligned with the client’s broader goals and values.

Paragon is more than just a marketing agency—it is a global leader in B2B marketing, dedicated to helping businesses scale with purpose. With its bilingual expertise, data-driven approach, and focus on empowering entrepreneurs, Paragon is providing businesses with the tools they need to expand across borders while staying true to their values.

What sets Paragon apart is its commitment to purpose-driven growth

As a winner of the Academy for Women Entrepreneurs (AWE) in 2021 and a participant in Catalizador, a prestigious program led by Ágora to accelerate high-impact ventures in Latin America, Paragon has earned recognition for its innovation and leadership in the region. The agency also contributes to broader community initiatives, serving as an Ambassador for Mujeres que Dejan Huella LATAM, a dynamic network of women changemakers across Latin America.

In 2025, Paragon joined the global Spark Mentor network, further solidifying its role in guiding and uplifting women-led businesses. And soon, the agency will expand its thought leadership with the launch of a co-authored book, sharing insights and experiences to inspire entrepreneurs and changemakers worldwide.

Paragon doesn’t just market products—it builds legacies. With bilingual expertise, strategic precision, and a deep understanding of B2B dynamics, the agency helps brands grow with clarity, creativity, and credibility.

Representing a network of women changemakers, Sonia brings Paragon’s values of leadership and purpose to a broader stage.

To learn more about Paragon and how they can help your business expand across borders, visit Paragon Agencia.