Ezmio Beauty: Revolutionizing At-Home Nails with Time-Saving, Low-Tox Products

The Ezmio Beauty Story: Simplifying Beautiful Nails for Every Woman

NATIONWIDE - OCTOBER 2025 - (USAnews.com) — Ezmio Beauty was born out of a shared vision by four passionate female entrepreneurs: Nicolle Khattar El-Rassy, Saryne Lagudi, Rochele Hanna Politis, and Jazmin Hanna Oluklu. Their mission was simple yet powerful—create high-quality, easy-to-use nail products that make women’s lives simpler, more beautiful, and more affordable. Since its launch in December 2020 Ezmio Beauty has grown into a go-to destination of over 500 carefully curated nail care products, including their signature One Step Gel, Colored Builder Gel  and innovative removal options, all while maintaining a focus on the health and safety of your nails.

“Ezmio means ‘It’s mine’ in Spanish, and that’s exactly how we want our customers to feel with every product they purchase. It’s yours,” says Rochele Hanna Politis, co-founder of Ezmio Beauty. "We believe everyone should feel empowered to master salon-quality nails at home, without the fuss, the mess, or the cost."

A New Approach to Gel Nails: Time-Saving and Toxin-Free

What makes Ezmio Beauty stand out from other nail brands is its unique, one-step gel polish formulation. Unlike other gel polishes that require a base coat, color, and top coat, Ezmio’s One Step Gel simplifies the process by combining everything into one product. It’s designed to save women valuable time, ensuring that beautiful, long lasting nails can be achieved quickly and effortlessly.

The gel polish is also vegan, cruelty-free, and 12-free, meaning it’s free from the 12 most harmful chemicals commonly found in traditional nail polishes and makeup. Additionally, their range of gel polishes is HEMA-free, a feature that addresses the growing demand for low-tox beauty solutions.

Ezmio Beauty’s commitment to simplicity and safety goes beyond just their gel polish. The brand also offers a specially formulated Gel Remover that removes their One Step Gel in under five minutes, so you can enjoy beautiful nails without soaking them in harmful chemicals.

“We know women are busy, and we don’t want them spending hours at a nail salon or worrying about harsh chemicals on their nails,” explains Politis. “Our products were created with their busy, modern lives in mind. We wanted to provide an affordable, quick, and toxin-free solution to achieve long-lasting nails from home.”

A Nail Brand for Every Woman: Affordable and Customizable

One of the biggest challenges for women seeking quality nail care at home is finding the right products at the right price. Ezmio Beauty has solved that problem by offering a wide variety of customizable gel nail kits and bundles, allowing women to choose the colors and products they need while saving money.

In addition to their one-step gel products, Ezmio Beauty offers a sleek UV/LED nail lamp that cures your One Step Gel or Colored Builder Gel in under 60 seconds, a vast range of nail art stickers for quick and beautiful nail designs, and a selection of high quality buffers and nail files to ensure perfectly prepped nails. Whether you're a beginner or a pro, the tools and gel nail kits from Ezmio are designed to make the process as seamless as possible.

“From our One Step Gel and Colored Builder Gel to our nail art accessories, we’ve created a range of products that work for women of all skill levels,” says Politis. "We want women to feel confident in their ability to do their nails at home—no salon visits necessary."

Empowering Women with Stronger, Healthier Nails

At Ezmio Beauty, the goal is not just to provide beautiful nail products but to help women grow stronger, healthier nails from home. The brand’s commitment to nail care is evident in its range of low-tox, high-performance products designed to nourish and protect nails while achieving professional results.

“We understand that nails are a reflection of self-care, and that’s why we ensure our products are formulated to improve the health of your nails,” Politis adds. “We want women to feel beautiful both inside and out, and that starts with taking care of their nails.”

Ezmio Beauty: A Growing Brand with a Bright Future

Since launching, Ezmio Beauty has experienced remarkable growth, going from a small startup to a brand generating multi millions in annual revenue. The brand’s success is fueled by a growing community of women who have embraced the simplicity and affordability of Ezmio’s at-home nail care solutions.

Looking ahead, Ezmio Beauty plans to continue expanding its product line and building its online community of empowered women who no longer feel the need to visit a salon to achieve beautiful nails. “We are on a mission to help women save time, money, and the hassle of going to a salon. We’re proud to be Aussie-owned and committed to making the best products for women who deserve the best,” says Politis.

With over 100 stunning, alliterative nail colors named after strong women and a growing network of fans, Ezmio Beauty is poised to become a leading name in at-home nail care.

Join the Ezmio Beauty Movement: Get Your Perfect Nails Today

Ezmio Beauty isn’t just a nail brand—it’s a movement that encourages women to take control of their beauty routines with products that are as effective as they are empowering. Whether you’re a busy professional, a stay-at-home mom, or someone who loves experimenting with nail art, Ezmio Beauty has the products, tools, and support to help you achieve perfect nails every time.

Join the growing community of women who have switched to Ezmio Beauty, and start your journey toward healthier, more beautiful nails today. Visit www.ezmiobeauty.com to shop the full range of products, and check out their best selling Gel Nail Kit. You can also connect with the brand on Instagram, TikTok, and Facebook.

Ezmio Beauty is redefining at-home nail care, empowering women to achieve salon-quality nails without the hassle or toxins. With innovative products, customizable kits, and a mission to support every woman’s beauty journey, Ezmio Beauty is setting the standard for easy, affordable, and high-quality nail care.