Faith, Grit, and Luxury: Lana Erickson Redefines Real Estate
The Luxe Home Team's approach to luxury real estate blends strategic service with purpose-driven leadership.
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Aug 14, 2025
NATIONWIDE - AUGUST 2025 - (USAnews.com) — In the world of luxury real estate, where the stakes are high, and competition is fierce, it's easy for the soul of a business to get lost in the hustle. Yet, for Lana Erickson, founder and team leader of The Luxe Home Team at eXp Realty, the foundation of her success is anything but conventional. It’s rooted in faith, a commitment to integrity, and an unyielding belief that the way real estate is done can — and should — be different. This belief has propelled her from a real estate agent with a passion for design into the leader of a nationally recognized, multi-state team. It’s not just about selling homes for Lana; it’s about elevating lives and creating a ripple effect of positive change that transcends the real estate industry.
The Genesis of The Luxe Home Team
When Lana Erickson started her journey in real estate, she was not simply looking for a career. She was searching for a way to blend her design expertise, business acumen, and deep-rooted faith into something meaningful — something that could change the real estate experience for both buyers and sellers. Little did she know, her mission would eventually lead her to lead one of the top-performing real estate teams in multiple states.
Lana’s career was built on two powerful pillars: her love for design and her commitment to creating high-quality client experiences. With over two decades of real estate and design expertise, she recognized an underserved niche in the market. There was a clear need for a real estate team that could offer more than just transactional services. It was this realization that led to the founding of The Luxe Home Team at eXp Realty, which was born out of a desire to redefine how homes are marketed, staged, and sold.
With a faith-forward approach to leadership and a heart-centered service model, Lana and her team began creating curated home experiences, focusing on impeccable marketing, high-end design, and strategic renovations that ensured sellers received the highest possible return on investment.
Rising Above Obstacles with Faith and Integrity
But the path to success was not without its challenges. As with any high-stakes industry, Lana and her team faced obstacles that tested their resolve. Early on, they had to break through the industry's traditional models and show that their unique approach — one that combined faith, strategy, and design-forward thinking — could yield remarkable results.
The real breakthrough came when Lana realized that her unique perspective as a design expert could change the way homes were prepared for sale. Many real estate agents simply showed up with a sign and a lockbox. But Lana and her team brought far more than that. They brought a complete, tailored plan for every listing, involving everything from pre-sale renovations to luxury-level marketing campaigns and high-touch client care. This approach began to garner attention, not just locally, but nationally, and with it came the accolades.
A Nationally Recognized Brand
Lana’s hard work and dedication paid off. She was recognized in Success Magazine’s “Future of Work” issue (September/October 2025), which highlighted women who are transforming business landscapes through purpose-driven leadership. The Luxe Home Team’s efforts also earned them spots in Top Producer Magazine and the prestigious ICON Award, which is the highest honor given by eXp Realty.
But accolades and awards aside, it is the team’s track record that truly sets them apart. Their commitment to 5-star service — "Every Home. Every Time. Everywhere." — has made them a trusted name in luxury real estate. Whether it’s a historic estate in Northern Illinois, a coastal property in Southwest Florida, or a new construction in Greater Tampa, their approach is consistent and results-driven.
Their proven systems and unwavering commitment to excellence have consistently placed them among the top 10 teams for eXp Realty in Illinois and helped them expand across multiple states — a feat few teams have been able to achieve.
What Makes The Luxe Home Team Different?
The Luxe Home Team goes beyond selling homes—it creates experiences that exceed expectations. Here’s what sets them apart:
Pre-Sale Renovation Strategy: Lana’s design expertise helps clients boost their home’s value before listing.
Luxury Marketing: Cinematic videos and high-end staging ensure maximum visibility, regardless of price.
Multi-State Reach: With expertise in Northern Illinois, Southwest Florida, Greater Tampa, and Southwest Wisconsin, they offer consistent service across regions.
Faith-Rooted Leadership: Lana leads with integrity and purpose, prioritizing personal development and mentorship for the team.
White-Glove Service: Clients receive personalized, high-touch service throughout the entire process
The Power of Faith-Driven Leadership
Lana’s faith-driven leadership sets her apart in an industry often focused on profit. She prioritizes integrity, service, and impact, shaping every business decision around her values. “My faith is the foundation of everything I do,” she says. This approach has inspired others, particularly women and faith-based professionals, to pursue real estate with the same principles. Lana mentors agents to lead with purpose, authenticity, and integrity. Her team culture emphasizes growth, accountability, and faith-driven values, empowering agents to succeed and make a meaningful impact. "The goal is to raise the bar in real estate for both clients and agents," says Lana.
A Legacy of Integrity and Service
Looking ahead, Lana is focused on scaling The Luxe Home Team while remaining true to the values that have guided her journey from the beginning. “At the end of the day, our success isn’t measured in sales volume,” Lana reflects. “It’s in the lives we impact, the legacies we help protect, and the standards we raise in the real estate world.”
For anyone looking to buy or sell in Northern Illinois, Southwest Florida, Greater Tampa, or Southwest Wisconsin, The Luxe Home Team offers something truly special: a team that doesn’t just meet expectations but exceeds them — every time.
Are you ready to experience a new level of service in luxury real estate? Visit The Luxe Home Team today to discover how Lana Erickson and her team can help you sell your home with strategy, sophistication, and heart. Don't settle for average — choose excellence, choose The Luxe Home Team.
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