Feed AI To Get Recommended By AI: Publicity For Good Teaches How and Why

Nashville, TV. [August 30, 2025 ]— Publicity For Good, the purpose-driven PR firm founded by Heather Holmes, today announced new insights on the rising role of public relations in fueling artificial intelligence systems and influencing brand recommendations.

Heather Holmes, PFG CEO, emphasized that as AI becomes the default interface for information, PR has evolved beyond simply reaching people. Today, it also plays a critical role in training the machines that guide consumer decisions, with every earned mention, press release, and interview feeding the data AI uses to recommend brands.

How PR Feeds the AI Machine

Publicity For Good’s analysis shows that large language models (LLMs) and AI-driven search tools rely heavily on structured, credible, and recent media coverage. Articles in outlets such as Reuters, Forbes, and the Associated Press are far more likely to be ingested and surfaced by AI than brand-owned content alone.

Press releases, media kits, and expert commentary act as structured, repeatable inputs that AI systems incorporate as training data. PR content functions as data gathering and with the way brand narratives are crafted today directly shaping how AI understands and repeats them tomorrow.

AI tools also scan media mentions in real time to identify trending conversations, creating a continuous cycle: PR feeds AI with stories, and AI amplifies those stories to users searching for answers.

How PR Gets Brands Recommended in AI

Heather Holmes noted that recommendation engines are built on authority signals, and PR delivers those signals across multiple platforms from top-tier outlets to niche trade publications, podcasts, blogs, and LinkedIn. She emphasized that accessible content, especially when it sits beyond paywalls, is particularly influential because it gives smaller brands a chance to compete with established players.

Heather Holmes explained that unlike traditional SEO, AI ranking systems don’t rely solely on keywords or backlinks. Instead, they prioritize three core factors: authority through credible media coverage, recency through fresh and ongoing mentions, and relevance through contextual storytelling that aligns with user intent. She emphasized that this shift means brands need consistent PR strategies that build trust, stay timely, and communicate their story in a way that resonates.

PFG ensures a brand is not only findable, but also recommendable, increasing the likelihood it will be surfaced when consumers ask AI for “the best option.”

Practical Takeaways for Brands

Publicity For Good recommends CPG and mission-driven businesses take these steps to future-proof visibility in an AI-first era:

• Prioritize earned media in authoritative outlets.
  
  

• Invest in niche publications, podcasts, and LinkedIn, which AI heavily references.
  
  

• Publish expert commentary, roundups, and Q&As that AI can lift directly.
  
  

• Monitor trending conversations with AI tools and insert brand messaging early.
  
  

• Think beyond SEO and focus on credibility across an ecosystem of platforms.

In short, PR no longer tells your story only to people but also feeds the machines that decide what people see. If brands aren’t proactive about shaping that narrative, AI will end up doing it for them, Heather Holmes emphasized.

About Publicity For Good

Publicity For Good (PFG) is a purpose-driven PR firm dedicated to amplifying mission-focused CPG brands that are making a positive impact on consumers and communities. PFG specializes in media relations, brand storytelling, and strategic partnerships to help brands grow and create lasting change.

For more information about Heather Holmes and Publicity For Good, please visit Publicityforgood.com.

Press Contact:

Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com/