Frayo: Empowering Home Chefs to Build Thriving Food Businesses
Frayo (formerly HomeChef360) empowers home chefs with tools, resources, and local partnerships to build successful businesses, offering authentic, locally sourced meals while fostering community connections and food safety.
By
Aug 15, 2025
A Culinary Revolution at Your Doorstep
In an era dominated by fast food chains and mass-produced meals, the desire for authentic, homemade dishes is becoming stronger. Imagine receiving a meal not from a big-name restaurant, but from a talented home chef who brings passion and care to every dish. This is the essence of Frayo, a platform that connects home chefs with food lovers, while providing everything chefs need to run their businesses from home.
Frayo is the next step in a journey that began with HomeChef360, and it embodies a renewed commitment to the core values of empowering home chefs, fostering local connections, and promoting sustainability. While HomeChef360 built a foundation of trust and opportunity, Frayo brings a fresh brand identity and an expanded vision to help chefs thrive.
The Mission: Empowering Home Chefs
The story of Frayo began with a simple, but powerful vision: to empower home chefs and provide them with the tools to turn their passion into thriving businesses. Radhika Subramanyan, the founder and president of Frayo, saw that many talented chefs were cooking from home but lacked the resources to grow and scale their skills. Frayo was created to bridge that gap, offering home chefs the platform to reach customers while maintaining the authenticity of their homemade meals.
“We want to help chefs build businesses without losing the essence of home cooking,” says Radhika. “By rebranding from HomeChef360 to Frayo, we’re reaffirming our commitment to this mission and embracing the future of food entrepreneurship.”
Overcoming the Challenges: Building a Unique Platform
The food delivery industry has largely been dominated by major platforms like UberEats and DoorDash, which primarily serve restaurant-based businesses. Frayo, however, was designed with home chefs in mind from the start. It offers a comprehensive solution that connects chefs with customers while helping chefs run sustainable businesses from their own kitchens.
Recognizing that home chefs needed more than just a marketplace to sell their food, Frayo now offers even more resources and support to help chefs manage their businesses, market themselves, and ensure food safety. With strategic partnerships, such as those with FLIP (for chef liability insurance), My Food Service License (for licensing support), and Always Food Safe (for food safety certifications), Frayo creates a trusted ecosystem that supports chefs every step of the way.
“We’re not just a platform for chefs to share their food,” says Radhika. “We’re giving them the tools they need to run a professional business, and we’re doing it in a way that’s rooted in the community and focused on food safety and sustainability.”
Frayo's Unique Offering: A Full Ecosystem for Home Chefs
What sets Frayo apart from other food delivery platforms is that it was specifically designed for home-based chefs. The platform offers a comprehensive suite of tools and services that make it easier for chefs to succeed, including:
Chef Management App: Chefs can manage their menus, accept orders, track earnings, and communicate with customers—all from their smartphones.
Fairer Earnings: With lower commission rates than traditional platforms, Frayo ensures that chefs keep more of their revenue, allowing them to reinvest in their businesses.
Ingredient Sourcing: Through partnerships with local suppliers like Florida Farm Finder, Frayo helps chefs source fresh, locally grown ingredients, ensuring every dish is not only authentic but sustainable.
Additionally, Frayo has launched the Frayo Delivery Driver App, designed to create more opportunities for individuals looking to get involved in the growing food delivery ecosystem. Whether you're interested in delivering locally made, home-cooked meals or joining the Frayo community in other ways, this new app ensures both flexibility and efficiency. For more information, check out Frayo Delivery Driver App.
For those looking to make extra income and tap into an affiliate marketing opportunity, Frayo is offering an Affiliate Program. Share the Frayo platform and earn rewards for bringing in new chefs or customers. You can learn more about this exciting opportunity at Frayo Affiliate Marketing.
Frayo also offers exciting Sponsorships for businesses that wish to support the community of home chefs. Partner with Frayo and sponsor the platform's growth, gaining exposure while supporting local food entrepreneurs. Learn more at Frayo Sponsorship Opportunities.
For food lovers, Frayo offers a personalized experience. Through the Frayo Foodie App, customers can browse a wide range of unique, home-cooked meals, read the stories behind each chef, and order directly from their neighborhood chefs. Every meal reflects the passion, culture, and creativity of the chef, creating a deeper connection between foodies and chefs.
The Community Impact: More Than Just a Meal
Frayo's impact extends beyond just food delivery. By giving home chefs the tools to build and manage their businesses, the platform is driving a wave of local entrepreneurship. Frayo’s partnerships with local farms and food providers help strengthen community ties and support sustainable agriculture.
"I'm not just making money," says one partner chef. "I'm sharing my culture, my passion, and my love of food with my community.”
For Frayo, it’s not just about food—it’s about empowering individuals to create something meaningful. The platform is reshaping the way we think about food, business, and community, fostering a more human-centered food economy.
A Vision for the Future: Scaling the Movement
The success of HomeChef360 laid the groundwork for Frayo’s evolution. As more home chefs join the platform, Frayo continues to expand its reach, creating new opportunities for culinary entrepreneurs and food lovers alike.
“We’re building on the success of HomeChef360, but Frayo is a new chapter. It’s about creating an even more powerful ecosystem that supports home chefs, promotes locally sourced meals, and fosters community connections,” says Radhika. “Frayo isn’t just a platform; it’s a movement, and we’re just getting started.”
Call to Action: Join the Frayo Movement
Are you a home chef looking to turn your culinary skills into a full-fledged business? Or are you a foodie craving fresh, homemade meals from your neighborhood? Frayo offers you the platform to explore, connect, and thrive.
Visit Frayo.net to learn more, or follow us on social media to stay up to date on the latest news and offerings:
Be part of the culinary revolution today explore Frayo, where home-cooked meals and business dreams collide.
Frayo is more than just a name change; it's a fresh start, a renewed commitment to empowering home chefs, and a platform that continues to innovate in the meal delivery industry with a focus on food safety, sustainability, and local partnerships. The next chapter of the journey is here, and it's only just beginning.
