From Leads to Leases Podcast Highlights Critical Insights for Senior Living Growth and Care

Carmel, California– July 31, 2025 – From Leads to Leases, the #1 podcast for senior living marketing and sales, on Apple Podcast and Amazon, has recently featured a compelling lineup of industry experts, offering invaluable strategies for navigating today's complex senior living landscape. Over the past five episodes, host Jerry Vinci has delved into topics ranging from ethical leadership and AI-driven sales to the emotional complexities of relocation and the crucial role of family advocacy.

The series underscores the podcast's commitment to providing actionable insights for senior living operators, marketing directors, sales leaders, and owners.

Recent episodes and featured guests include:

Episode 65: People Over Policies:

Senior Living That Actually Puts Residents First with Robert Jakini. This episode explored the power of a people-first approach in senior living operations, emphasizing ethical care, positive culture, and experience-based differentiation over mere amenities.

Episode 66: Practice Before the Prospect:

Reinventing Sales Training with AI and Integrity with John Greaves. Listeners gained insights into AI-driven sales training, focusing on how technology can build team confidence, ensure role clarity, and close performance gaps in senior living sales.

Episode 67: The Human Side of Moving:

Supporting Older Adults Through Life’s Biggest Transitions with Maureen Longoria. This conversation illuminated the emotional complexities of senior relocation, highlighting the importance of compassionate support and advocacy during life's significant transitions.

Episode 68: The Real Estate of Occupancy:

Why the Building Is the Strategy with Evan Petig. The episode unpacked the critical need for aligning sales and ownership perspectives, discussing product value, inventory optimization, and pricing strategies to drive occupancy.

Episode 69: Advocating for Families:

Why Objectivity Is Senior Living’s Missing Piece with Andrea Donovan. This discussion emphasized the vital role of objective family advocacy in senior living placement, ensuring informed decisions over commission-based incentives.

"Our recent guests have truly delivered profound insights into the multifaceted challenges and opportunities within senior living," said Jerry Vinci, Host of From Leads to Leases and CEO of CCR Growth.

"From refining sales strategies with AI to prioritizing the human element in every decision, these episodes offer practical, impactful takeaways for anyone dedicated to the growth and well-being of senior living communities."

From Leads to Leases continues to be a go-to resource for senior living professionals seeking to stay ahead of industry trends and implement effective strategies for growth.

About From Leads to Leases: From Leads to Leases is the #1 podcast for senior living marketing and sales, proudly powered by CCR Growth. Hosted by Jerry Vinci, the podcast brings listeners expert insights, strategies, and stories from leaders at the forefront of innovation, leadership, and care in the senior living industry.

About CCR Growth: CCR Growth is a growth marketing agency exclusively serving the senior living industry. Specializing in tailored marketing and sales systems, CCR Growth helps communities generate qualified leads, increase occupancy, and achieve sustainable growth through data-driven strategies and holistic solutions.

Interview Contact:

Jerry Vinci
CEO and founder
CCR Growth
jerry@ccrgrowth.com
(831) 242-1514