From Migrant Founder to BPO Leader: How Janssen Ybanez Helps Businesses Scale
ScaleX BPO, founded by Janssen Ybanez, is revolutionizing outsourcing with managed virtual teams that help service-based businesses scale efficiently.
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Aug 8, 2025
NATIONWIDE - AUGUST 2025 - (USAnews.com)
ScaleX BPO: Empowering Service-Based Businesses to Scale Smarter
In the rapidly evolving landscape of business operations, one company is breaking away from traditional outsourcing models to help service-based businesses grow faster, leaner, and more sustainably. ScaleX BPO, founded by migrant entrepreneur Janssen Ybanez, offers a new, performance-driven approach to outsourcing—one where businesses no longer need to micromanage offshore teams. Instead, they can focus on what matters most: growth.
Launched from a vision and a laptop, ScaleX BPO was built with one purpose in mind—to empower service-based businesses with reliable, skilled virtual assistants who can help them scale faster.
ScaleX specializes in appointment setting and executive assistance, social media and digital marketing support, HR outsourcing and recruitment operations, and back-office process management.
By combining top-tier virtual talent with streamlined systems, ScaleX BPO enables businesses to scale confidently—cutting operational costs without compromising quality.
Now trusted by clients across the US, Australia, and New Zealand, ScaleX BPO continues to grow thanks to its commitment to quality, systems, and a hands-on, founder-led management style.
The Founder’s Journey: From Struggling Migrant to Global Outsourcing Leader
Janssen Ybanez’s story is one of resilience and vision. Originally from the Philippines and now based in New Zealand, Janssen’s background in project management and architecture provided the foundation for building a systems-driven outsourcing agency. But her journey to founding ScaleX BPO wasn’t easy—she faced the same struggles many small businesses experience when trying to scale without reliable support.
“I started ScaleX as a migrant founder with nothing but a vision and a laptop,” says Janssen. “I’ve seen firsthand how virtual teams can change the game—not just for businesses, but for people chasing opportunity from anywhere in the world. The future isn’t corporate towers—it’s lean, global, and built on trust. ScaleX is proof that with the right systems and people, you don’t need to be in the same room to build something powerful.”
The ScaleX BPO Difference: Hands-On Management, Real Results
What sets ScaleX BPO apart from traditional BPOs is its highly personalized, hands-on approach to virtual assistance. While many outsourcing agencies simply assign a virtual assistant to a client and leave it at that, ScaleX BPO fully manages the entire virtual team experience. From onboarding to performance management, they ensure clients receive consistent results and seamless integration into their existing systems.
“Our model isn’t just about outsourcing tasks—it’s about creating long-term value for our clients,” explains Janssen. “We train our virtual assistants to align with your systems, KPIs, and business processes. We help clients build a solid foundation for growth, instead of just providing hourly support.”
ScaleX BPO focuses on outcomes, not just activity. They ensure that their virtual assistants are not only skilled but also aligned with the goals and needs of the client. This performance-driven approach means that clients don’t just get a temporary solution—they get a long-term partner invested in their success.
Real Runway to Growth: Supporting Businesses Across Industries
In just a few months, ScaleX BPO has made an impact on various industries, particularly in real estate, law firms, and creative agencies. Clients in the US, Australia, and New Zealand rely on ScaleX BPO to handle administrative, marketing, and back-office tasks, which enables them to focus on their core business operations and scale effectively.
“We’re a boutique BPO with a high-touch, client-centric approach,” Janssen says. “We don’t work on volume—we work on relationships. We’re helping clients take their businesses to the next level by giving them reliable support that’s tailored to their unique needs.”
ScaleX BPO’s virtual assistants also gain real industry exposure, as the agency’s clients span high-profile sectors, including real estate and law. This gives virtual assistants an opportunity to work with top-tier companies, giving them the experience and credibility needed to grow their own careers.
The Future of Outsourcing: Lean, Global, and Trust-Based
As remote work and outsourcing continue to rise, ScaleX BPO is paving the way for the future of work. The company’s lean, global model is reflective of the modern business landscape—where talent isn’t limited by geography, and business success is built on trust and systems. ScaleX BPO’s commitment to empowering both clients and virtual assistants reflects its core philosophy: that growth is a two-way street, and success happens when businesses, teams, and people work together effectively.
“By focusing on systems and quality, we’re able to offer a different kind of outsourcing experience,” says Janssen. “We’re not just another agency—we’re a true partner that helps businesses scale faster and smarter.”
Leadership Backing the Vision
While Janssen leads ScaleX BPO as its founder and visionary, she is supported by a growing leadership team. Co-founder and HR/Admin Lead Louie Sanico, who ensures smooth operations and people systems. Client Operations Success Manager Jennifer Plummer, who oversees client satisfaction and internal performance. Digital Marketing Manager Katrina Maestrado, who drives the brand’s online presence and creative growth
Together, this lean but powerful team delivers a full-stack outsourcing experience—combining human touch with tech-driven systems.
Ready to Scale with ScaleX BPO?
ScaleX BPO offers businesses a smarter, more efficient way to scale. With a founder-led, hands-on approach to outsourcing, they’re helping service-based businesses grow with confidence and purpose. Whether you’re a real estate broker, law firm, or creative agency, ScaleX BPO has the tools, talent, and systems to help you succeed.
To learn more about ScaleX BPO and how it can help your business scale, visit www.scalexbpo.com and connect with them on social media:
