Giulia Deamina: At the Crossroads of Fashion, Luxury, and Education

Giulia Deamina: A Visionary at the Intersection of Fashion, Luxury, Sustainable Cosmetics, and Education

NATIONWIDE - DECEMBER 2025 - (USAnews.com) — Giulia Deamina, known by her nickname in the fashion industry, embodies a rare trajectory where fashion, luxury management, media, and now sustainable cosmetics reconcile international ambition, business acumen, and personal convictions. With 20 years of experience in management and as Editor-in-Chief of Deamina Magazine for 12 years, Giulia has built a bridge between Europe and the United States, establishing herself as a global player in the luxury and fashion media sectors.

Her story is one of resilience, innovation, and the courage to reimagine what it means to be a leader in today’s fast-changing world. From Milan to New York, Giulia’s path is marked by a blend of creativity, responsibility, and a deep commitment to shaping a more inclusive, sustainable future in fashion, beauty, and education.

A Journey Forged in Milan, Radiating Internationally

Giulia’s journey began at the age of 19 when she founded her first management agency in Milan. Known as the global capital of fashion, Milan became her “original home.” It was there that she learned the codes of fashion, the demands of haute couture, and the inner workings of established fashion houses. Simultaneously, she launched Deamina Magazine, a publication focused on fashion, luxury, and lifestyle, which quickly became a reference point in the industry.

Through her work, Giulia became deeply involved in the international fashion scene, collaborating with major capitals like Milan, Paris, London, Dubai, and New York. She participated fully in the “Big Five” Fashion Weeks, a cycle of global events that generate billions in economic impact every season. These Fashion Weeks, which combine orders, tourism, media coverage, and trend influence, became a backdrop for her growing prominence in the global luxury sector.

Her unique perspective, forged through years of experience at the intersection of fashion, media, and business, allows her to navigate the complex world of luxury with creativity and economic pragmatism. As an editor, journalist, and producer, Giulia has developed a profound understanding of the luxury dynamics, covering major events like the TFWA in Cannes, the Cannes Film Festival, the Monaco Grand Prix, and the Cannes & Monte-Carlo Yachting Festival.

From Europe to the United States: A Strategic Opening

Her transition to North America marked a pivotal turning point. This vast, diverse, and demanding territory provided Giulia the opportunity to expand her influence beyond Europe. For over a decade, she has utilized her expertise to help European luxury brands expand into the U.S., adapting their strategies and preparing them for global launches.

This role as a bridge between continents is particularly crucial in a market where the beauty and luxury industries are rapidly reinventing themselves. The rising demand for sustainability and the globalization of markets are transforming how brands operate, and Giulia has played an integral role in this shift. She’s aware of the changing dynamics and is helping brands rethink their management and strategies to meet the evolving expectations of consumers.

Towards Responsible Cosmetics: A New Chapter

Giulia’s growing interest in sustainable beauty came naturally after years of covering major industry events. Having witnessed firsthand the trends, market demands, and shifting expectations, Giulia is now leading efforts in the cosmetics industry. Her collaboration with Clarins, a Prestigious French Group that achieved B Corp certification in 2025, highlights her commitment to sustainability and social responsibility.

Clarins’ B Corp certification is rare for a major cosmetics company and underscores the company’s commitment to reducing carbon emissions, supporting regenerative agriculture, and using sustainable packaging.This partnership aligns with Giulia’s belief that luxury and sustainability can coexist. In addition to this, Giulia has joined one of the most exclusive medspas in North America, directing a high-end space that combines cutting-edge technology with personalized aesthetic treatments. This position places her at the forefront of the beauty industry’s push for transparency and responsibility.

“Fashion Revolution”: Education, Inclusion, and Transmission

Giulia is not just an industry leader but also an advocate for change. She is currently spearheading an ambitious editorial project titled Fashion Revolution. This book, aimed at children from preschool through high school, seeks to redefine fashion as a means of expression, identity, and diversity. It celebrates fashion for all genders and body types, encouraging young readers to embrace their creativity, confidence, and sense of aesthetics.

Giulia partnered with renowned Hollywood designer Nancy Vuu and the House of VUU Foundation, ensuring that a portion of the book's proceeds support alternative education initiatives and personal development projects. The House of Vuu Foundation aims to foster a sustainable and inclusive vision of fashion that promotes self-expression, equality, and opportunity. This project directly addresses the global beauty and cosmetics market’s shift towards sustainability, natural products, and heightened social awareness.

For more information about House of Vuu Foundation, visit www.nancyvuu.com/house-of-vuu-foundation.

Balance Between Success and Personal Life

Despite her many professional accomplishments, Giulia has always prioritized what matters most—her family. She speaks often of her 4-year-old son, Shawn Alexander, and her husband as sources of inspiration and motivation. For Giulia, balancing career success with a fulfilling personal life isn’t just about maintaining equilibrium; it’s about finding strength and energy in her family to continue striving for her best.

“Being a wife and mother is my driving force that helps me convey values to my son. Having a family to lean on gives you that extra energy to be both an incredible wife and mother while building a successful career,” she shares. This commitment to both professional excellence and family life adds a deeply human dimension to her story.

A Visionary Professional at the Crossroads of Fashion and Beauty

Giulia Deamina’s approach is changing the landscape of fashion and beauty. Rather than focusing solely on exclusivity and stereotypical prestige, she is driving a global, responsible, and conscious vision. She navigates the demands of major fashion houses, global market challenges, and the expectations of a new generation of consumers—all while being keenly aware of the urgency to address a transforming world.

Her work reflects a profound commitment to education, sustainability, and inclusivity. Giulia’s journey embodies a model of coherence in the luxury industry, where her focus on development and opening new possibilities shapes the future of fashion and beauty. At a time when the global cosmetics sector is worth hundreds of billions of dollars and continually redefines itself, Giulia is a leader who uses her influence to awaken consciousness, create impact, and build bridges between continents and generations.

Her message to readers is clear: “Always believe in your dreams and never give up. The path is not always easy, sometimes riddled with obstacles, but only consistency and integrity allow you to build something that stands the test of time. Education is fundamental: it provides the tools to develop your critical thinking and make the right decisions in difficult moments.”

Explore Giulia Deamina's work in fashion, luxury, and sustainable cosmetics, and discover how her educational initiative, Fashion Revolution, is inspiring a new generation of leaders.

“I’am happy to announce Fashion Revolution, Vol.1 will roll out in the worldwide distribution in a couple of days “.