Glance: Revolutionizing App Development with Psychology
In an era where apps are often designed for functionality alone, Glance has changed the game by focusing on human behavior and psychology.
By
Aug 16, 2025
From Utility to Love: How Glance Transformed App Development
Simon Lee, the visionary behind Glance, had seen the patterns: the average mobile app’s lifespan, its user engagement, and ultimately its success, was determined not just by its features but by how users felt about it. With over 23 years in technology, Simon recognized the missing element in most digital products—human connection.
That realization sparked the birth of Glance in 2016. Based in the UK, the company is now recognized as the leader in psychology-driven mobile app development. But it wasn’t just a technical breakthrough that propelled Glance to success—it was a radical shift in how apps were conceived, developed, and, most importantly, experienced.
A New Approach to App Development
When Simon Lee founded Glance, he wasn’t just thinking about creating functional apps—he was thinking about transforming how users interact with them. The world of app development had become saturated with tools and frameworks that emphasized utility and performance over user experience. Apps were built to solve problems, but not to form lasting relationships with users.
Simon’s vision was clear: design and develop apps that align with human psychology and behavior. This meant that every element of an app, from its interface to its user journeys, would be grounded in psychological principles, aiming not just to meet a need, but to engage emotionally.
With this unique approach, Glance was born—a company built to transform the app industry by combining behavioral science with cutting-edge design and development.
The Philosophy That Sets Glance Apart
Glance’s approach is a direct challenge to the traditional tech-driven methods of app development. While many agencies focus on features and technical specifications, Glance prioritizes human behavior. Their process integrates psychological insights at every stage, ensuring that apps not only meet functional goals but foster positive habits in users.
What sets Glance apart is their unique methodology:
Emotion-Driven Design: Instead of relying on impersonal, utilitarian designs, Glance crafts digital experiences that connect with users emotionally. This approach builds trust and encourages repeat use, which is why their apps consistently achieve 42% higher retention rates than the industry average.
Psychology-First Development: Every decision made during the development process is informed by behavioral science. From user journeys to visual design, Glance leverages research into human psychology to ensure apps are not just usable but also emotionally engaging.
Results-Driven Focus: Glance doesn’t just build apps; they create measurable business outcomes. Their applications consistently lead to a 37% improvement in conversion rates and a 54% increase in session duration, showcasing their ability to design apps that captivate and retain users.
Challenges and Breakthroughs
Like many startups, Glance faced its share of challenges. The mobile app development industry is notoriously competitive, with thousands of companies vying for attention. But Glance’s focus on psychology-driven design set them apart in a way that quickly resonated with their clients.
One of the most significant breakthroughs came when they decided to abandon the conventional approach of simply executing orders. Instead, Glance became a true strategic partner to its clients, collaborating closely to understand their business goals, target audiences, and desired outcomes.
This shift toward transparency and partnership, coupled with their groundbreaking approach, led to rapid success. Apps developed by Glance have reached #1 on the App Store multiple times, with over 10 million downloads and more than 80 successful launches worldwide.
Achieving Industry Recognition
As Glance grew, so did its reputation. Their apps consistently attracted media attention, receiving coverage in leading UK publications and lifestyle magazines. This wasn’t just about creating popular apps—it was about designing digital experiences that users loved and returned to time and again.
Glance’s commitment to quality has earned them recognition as the UK's most trusted app development agency. Their innovative approach has led to apps reaching the top 5 in multiple app store categories, and their track record speaks for itself. With over 10 million users and 80+ successful launches, Glance is not just an app development agency—they are shaping the future of digital experiences.
A Collaborative Partnership
What makes Glance’s work stand out isn’t just their design and development skills—it’s their dedication to collaboration. Unlike traditional tech agencies that may simply execute instructions, Glance integrates itself deeply into their clients' processes. They provide not just technical support, but strategic input, ensuring that every app is tailored to the unique needs of its users and business goals.
Their transparent approach to pricing and project timelines also sets them apart. Clients receive detailed quotes and pricing calculators, ensuring that there are no hidden costs along the way. This transparency builds trust, ensuring that businesses can count on Glance to deliver exactly what they need, with no surprises.
Building Apps That Users Actually Want
Perhaps one of the most significant shifts in the app development industry is the growing awareness of the negative impacts of poorly designed apps. Many apps today use manipulative "dark patterns" that focus on addiction-driven design to keep users engaged at all costs. Glance, however, is pushing back against this trend.
By prioritizing positive habit formation and emotional connection, Glance’s apps have a long-lasting impact on their users. Simon Lee and his team believe that the future of mobile apps isn’t about tricking users into spending more time on an app—it’s about creating genuine value through design that encourages healthy, productive use.
This approach has not only led to increased user engagement but also has positioned Glance as a leader in the conversation around ethical app design. They aim to prove that technology can be both powerful and positive, creating digital experiences that benefit both businesses and users alike.
An Industry Leader in App Development
Today, Glance’s unique approach is recognized as a game-changer in mobile app development. With multiple apps reaching the top of the App Store and consistent rankings in the top 5 across various categories, Glance continues to prove that psychological insights can drive real-world business results.
The company’s success lies in its ability to fuse human-centered design with cutting-edge development. By integrating psychological principles into every phase of the app lifecycle, Glance is transforming how businesses think about mobile experiences. They’re not just creating apps—they’re creating emotional connections that keep users coming back for more.
Why Glance Matters: Building the Future of Mobile Apps
If you’re looking for an app development partner that goes beyond technical specifications and builds truly engaging user experiences, Glance is the company to watch. Their focus on psychology-driven design ensures that their apps do more than just perform—they form lasting relationships with users, driving measurable success for businesses.
If you want to transform your app into something users truly connect with, Glance offers the expertise and insights to make it happen. Discover the power of psychology in app design and see how Glance can help elevate your mobile app to new heights.
Explore Glance’s unique methodology and see how they can help your business create apps that form lasting connections with users. Learn more at Glance's website.
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