How Enoch Duplechan’s BigTime Housing Prioritizes People and Purpose

NATIONWIDE - JANUARY 2026 - (USAnews.com) BigTime Housing, a real estate firm, is run by a man named Enoch Duplechan who is somewhat different from most of his peers in the business world. They are driven by the pursuit of profit and the expansion of their business. He prefers to put his faith in people rather than in money. Duplechan believes that his business is more about people and purpose than it is about accumulating wealth. He has viewed money as a means to an end, never the end itself.

The company's vision is rooted in a deep-seated personal conviction that truly has driven the achievements of BigTime Housing so far. Money may well purchase all the material objects a person could ever want but it doesn't necessarily make you happy. According to him, this isn't true. These things do not bring happiness; nor do they build love or determine success. At the heart of his business strategy is the notion that any successful venture must have a strong sense of resilience. It is this principle which has served as his guiding principle in navigating difficulties which would be deemed impossible by the average property developer.

A Different Kind of Real Estate Entrepreneur

Duplechan defines himself as a maverick. In his opinion success isn't solely measured by how wealthy you are. He maintains that wealth can not compensate for living a meaningless life. As Duplechan observes, 'life is made of more vital elements than just the accumulation of wealth.' Money does not build a person's character. "It shows itself in everything."

He came to this realization and used it as a foundation for building BigTime Housing, which focuses on the relationships over capital. The truest expression of Albert Duplechan's philosophy was that decision-making should always be based on responsible management principles. In many cases, his personal philosophy clashed with standard practices within the industry. However this was never a cause for concern for him as he believed it reflected his core values. "I didn't sacrifice anything," Duplechan said. "My restraint was just a clearer way of writing."

The Limits of Money

For many entrepreneurs, wealth may signify success, however Duplechan views wealth for what it is, a means rather than the objective itself. He's not against wealth, he simply refuses to be controlled by it. Duplechan in conversation with the CEO of Times passionately touched upon the limitations of wealth. It is true that you can purchase a house with money, but it takes a lot more than that to make it a home. He remarks that money can indeed purchase time but that wealth cannot give us the purpose with which we should use that time.

At BigTime Housing properties were regarded not as personal status symbols nor as something to be collected. These duties were viewed as obligations. This choice was made to avoid confusing a mass of information with the impact it should have. What truly gives meaning in life, he knows, can't be purchased with money - stability that lasts, connections, and community.

Faith as the Blueprint for Business

Businesspeople in California's commercial world often compartmentalise, keeping their faith separate from the rest of their life. He considers the effects of the new approach to be highly regrettable. He views faith as the backbone of the company's structure. BigTime Housing was founded on it. He says faith is not just a catchphrase. Uncertainty is the difficulty of making a choice when there are various possible future outcomes, and none of their probabilities are known. It is how we make decisions when we don't know what will happen next. This helps keep our feet on the ground, ethically, patiently and with humility.

In this field where the taking of risks is typical, it is essential to have the right mind-set. For Duplechan, his faith acts as a guiding principle which keeps his business on course, especially during uncertain times. The point is not to make money, he pointed out. The aim is the formation of individuals who are grounded and empowered through their trust in God. A strong foundation is the key to a successful life and anything else that one may accomplish.

People Before Profit

The true test of his success at Duplechan is the people, not the funds raised or the investments made. At BigTime Housing, it is taken as read that the welfare of their contractors, employees and tenants will always be their first priority. A business will ultimately thrive when the individuals involved are valued.

In an interview with CEO Times, Duplechan explained that he wouldn't point to revenue or portfolio size when defining success. As he notes, wealth does not build character, nor does it inspire hope or foster unity. This is derived from the leadership and the intentions. At its core, BigTime Housing says its mission is built around people, with Duplechan noting that the company has managed to create not only a profitable company but also a thriving community. The leader's guiding principles are based on the belief that if you invest in the lives of your employees first, you are building a community. A company's most important statistic is not its profit record, but its rate of renewal.

Purpose-Driven Growth: Financial Success as a Means, Not an End

While Bigtime Housing puts a higher priority on the aim than on making a profit, this does not indicate the charity is irresponsible with money. While good financial management is indeed vital to the company, its purpose is seen as assisting the organisation's objectives, not the objectives themselves being a financial gain. At BigTime Housing growth is assessed not only in terms of profitability but also by its alignment with the company's values and its long-term objectives.

A key principle of this policy was demonstrated when a large-scale property refurbishment went far over budget because the building's foundations were found to be defective. Duplechan made the decision to put the quality of the properties above the profit margin. This was in contrast to other landlords who compromised on quality. "He stresses that trust, integrity and security can't be recovered once they are lost, but that any financial loss can be regained."

A heritage of faith and responsibility and a concern for people have shaped our company over the years.

Success, in the view of Enoch Duplechan, stems fundamentally from his own conviction that wealth should never rule. While money remains a useful tool, it should not be a determinant of worth or the purpose of life. BigTime Housing shows that a business can be successful without treating wealth as an idol, can lead without craving for fame and can profitably expand without compromising its ideals.

BigTime Housing and Enoch Duplechan can be found on Instagram at @BigTimeHousing and @Enoch_is_BigTime respectively. Here, you will find updates, insights and the inspiration that Enoch Duplechan and BigTime Housing use to make a difference.