How NextGen Motor Academy Is Revolutionizing Dealership Leadership Training: The Systems Behind High-Performing Teams
Learn how Warren Foyn’s NextGen Motor Academy is reshaping dealership leadership with real-world, proven systems for success.
By
Nov 10, 2025
In the fast-paced world of automotive sales, success isn’t just about selling cars, it’s about building the right team and creating leadership systems that support consistent performance. NextGen Motor Academy, founded by Warren Foyn, is changing the landscape of dealership leadership training by bridging the gap between real-world experience and structured systems. With over two decades of hands-on experience helping South Africa’s top-performing automotive dealerships, Warren has developed an academy that equips sales executives, sales managers, and dealer principals with the tools and knowledge needed to thrive in today’s competitive marketplace.
What sets NextGen Motor Academy apart from other dealership training programs is its focus on leadership systems, going beyond just product knowledge and sales techniques. The academy teaches dealership leaders how to manage teams, track performance, and maintain accountability, providing a framework for sustainable success in the automotive industry.
A Legacy of Leadership: The Story Behind NextGen Motor Academy
The story of NextGen Motor Academy begins with Warren Foyn’s extensive real-world experience in leading high-performance dealerships. Over the years, Warren has guided underperforming dealerships toward achieving recognition such as Dealer of the Year awards, multi-million-rand improvements, and acclaim from global brands like Ford and Chery International.
Despite his success, Warren recognized a crucial gap in traditional dealership training programs. Most training focuses on product knowledge and sales techniques, but overlooks the essential leadership and management systems necessary to build and sustain high-performing teams. This realization led Warren to create NextGen Motor Academy, a program designed to provide dealership managers with the leadership frameworks needed to succeed.
“It became clear to me that most dealership training is focused on selling cars. What I wanted to create was something that teaches how to build a team that sells consistently,” says Warren. “Leadership isn’t just about being the loudest voice in the room, it’s about creating systems that empower people to succeed.”
Real-World Leadership Systems for Real Results
The cornerstone of NextGen Motor Academy’s training program is the Sales Manager Mastery course, a 7-module online program designed to teach leadership frameworks and operational systems used by some of the most successful dealerships worldwide. This course is built around practical, real-world insights gathered over Warren’s career, not theory or corporate jargon.
Unlike many training programs that focus mainly on sales tactics, the Sales Manager Mastery course covers a broad range of leadership topics, including:
Sales Leadership: How to inspire and motivate your team to consistently meet sales targets.
Pipeline Management: Techniques for managing the flow of leads and ensuring every opportunity is maximized.
Team Management: Building a team culture that encourages accountability and collaboration.
Performance Monitoring: How to use metrics and data to track team performance and optimize processes.
Profitability Strategies: Approaches to turn your team’s efforts into measurable growth for the dealership.
By concentrating on leadership and systems, the program equips managers with the skills needed to guide their teams toward consistent success. It also incorporates strategies for digital transformation, ensuring that participants are prepared to lead in today’s evolving retail environment.
“I built the program I wish I had when I started, real training for real managers,” says Warren.
Training Leaders, Not Just Managers
The philosophy behind NextGen Motor Academy is simple: leadership is the key to transforming a good dealership into a great dealership. While many dealership training programs focus on achieving short-term sales goals, NextGen is about creating long-term leadership that drives sustained success.
“Most training programs focus on getting results today,” Warren explains. “But to truly scale performance, you need to build a culture of accountability and a leadership mindset. That’s what we teach.”
The course helps sales managers evolve into true leaders by teaching them how to foster collaboration, improve team morale, and create a culture of continuous growth. With the leadership frameworks taught at NextGen Motor Academy, managers can build teams that not only achieve sales targets but also work together towards long-term success.
A Global Mission: Scaling Performance, Improving Culture
Since its launch, NextGen Motor Academy has attracted dealership professionals from across the U.S., U.K., and Africa, with a growing network of sales managers, executives, and dealer principals eager to improve team performance and enhance dealership culture. The academy’s programs provide practical solutions for addressing some of the most common challenges faced by dealership leaders today, such as improving communication, boosting team cohesion, and increasing profitability.
“We’re not just raising the next generation of dealership managers, we’re raising the next generation of dealership leaders,” says Warren. “The future of the automotive industry will belong to those who understand both people and process.”
What Sets NextGen Apart?
What truly sets NextGen Motor Academy apart from other dealership training programs is its focus on real-world leadership. Unlike other programs that rely on outdated methods or generalized sales tactics, NextGen offers a tested framework for creating high-performance teams that deliver measurable results.
Warren’s two decades of experience turning underperforming dealerships into industry leaders are embedded in every module of the program. Participants aren’t learning from abstract theory, they’re learning from someone who has led teams through challenges and helped them achieve tangible success.
“After 20 years of turning around dealerships, I wanted to create a program that teaches managers how to lead instead of just manage,” Warren explains. “Leadership is about more than just hitting sales numbers, it’s about building systems that allow people to succeed consistently.”
The Next Step: Join the NextGen Revolution
For dealership managers looking to enhance their leadership skills and drive consistent growth, NextGen Motor Academy offers the tools, systems, and frameworks needed to succeed in today’s competitive automotive industry. Whether you're looking to boost performance, improve team culture, or increase profitability, NextGen provides the resources you need to achieve your goals.
As the industry continues to evolve, the dealerships that will thrive are those led by individuals who combine clarity, accountability, and a culture of excellence. NextGen Motor Academy equips every dealership manager with the leadership tools necessary to stay ahead of the competition and create teams that perform at the highest level.
Ready to elevate your dealership leadership? Start your journey with NextGen Motor Academy today.
