How ProfitScaled Is Redefining Construction Growth With AI and Exclusive Market Protection
ProfitScaled is revolutionizing the way construction businesses scale by using AI-driven automation and a unique approach to exclusivity.
By
Jan 18, 2026
In the world of construction, the challenges of unreliable lead quality and unpredictable job flow are not just inconvenient, they can make or break a business. Joseph Maher and Matt Wasti, founders of ProfitScaled, saw this firsthand when they worked in sales environments where the system was failing, not the people. And so, they set out to create a new way forward, a way that would deliver reliable, exclusive leads to contractors while giving them control over their growth.
The Birth of ProfitScaled: A Non-Traditional Journey
Matt Wasti’s path into the construction industry didn’t follow the conventional route. At just 16, he bypassed the traditional educational path in favor of pursuing financial success through his laptop. His obsession with finding real leverage in the market led him to the construction industry. This wasn’t an easy choice, but one based on honesty and results, a no-nonsense field where the focus is purely on delivering tangible outcomes.
Wasti began his journey by cold-calling contractors, and after relentless effort, he secured his first client, McCoy Roofing & Construction. The results he delivered were significant, with McCoy Roofing growing from completing just one job per month to over 10 jobs per month.
Joseph Maher, the other half of ProfitScaled’s founding duo, shared a similar drive to build something scalable, not just follow a well-trodden path. Together, Maher and Wasti turned their shared experiences into a unique solution to a widespread problem: the construction industry’s marketing system was broken.
Rethinking Construction Marketing: ProfitScaled's Unique Approach
ProfitScaled was founded on a simple yet revolutionary idea: deliver exclusive, pre-qualified homeowner appointments instead of selling raw leads or driving traffic. While traditional marketing firms focus on sheer volume, filling contractors’ pipelines with as many leads as possible, ProfitScaled took a different route. The company understood that one qualified, ready-to-act homeowner is worth far more than hundreds of cold, unqualified leads.
The company’s core offering revolves around custom-built AI systems that pre-screen homeowners for intent, project fit, urgency, and budget before a contractor even picks up the phone. The result? Contractors speak only to homeowners who are serious about moving forward with their projects.
Moreover, ProfitScaled implements an exclusivity model that sets it apart from competitors. The company works with only one contractor per service area, typically within a 50-mile radius. This ensures that appointments are never shared, resold, or diluted by competition. By limiting their client base, ProfitScaled helps contractors dominate their local market, free from the risk of internal competition.
As Joseph Maher puts it, “Most construction businesses don’t struggle because there isn’t demand. They struggle because the systems around them are broken. We built ProfitScaled to fix that, by delivering real opportunities that are ready to move forward.”
The ProfitScaled Difference: Results, Not Volume
What makes ProfitScaled truly different is not just its use of AI but its intentional decision to limit its client base. In an industry where bigger is often perceived as better, ProfitScaled purposefully chose to work with fewer contractors, ensuring each one gets the undivided attention and exclusive market protection needed for sustainable growth.
Matt Wasti emphasizes, “We don’t compete on volume. We compete on outcomes. That’s why we only work with one contractor per area and why we built AI systems that qualify homeowners before a contractor ever picks up the phone.”
This approach isn’t just a gimmick, it’s a business model that has produced tangible, measurable results. ProfitScaled’s clients have seen impressive growth, including:
OC Design & Remodel, which generated over $400,000 in revenue in its first month.
McCoy Roofing, which scaled from one roof per month to 10 roofs per month.
Henle Construction, which bounced back from losing $10,000 to generate $200,000 in its first month after switching to ProfitScaled.
These results highlight the power of ProfitScaled’s AI-driven systems, which continuously bring contractors high-quality, ready-to-move-forward leads.
Building a Scalable Future for Contractors
Unlike typical marketing agencies, ProfitScaled is not focused on making quick sales or scaling as fast as possible. Instead, they focus on sustainable growth and long-term results for their clients. Their philosophy revolves around exclusivity, qualification, and predictability, ensuring that every lead they deliver has been pre-screened and is genuinely interested in the contractor’s services.
ProfitScaled’s results speak for themselves. Contractors who have used their services have gone from managing 5–10 jobs per month to running multi-million-dollar operations with 100+ jobs a month.
Setting New Industry Standards
ProfitScaled is not content to rest on its laurels. The company is constantly refining its proprietary AI infrastructure to stay ahead of industry trends. However, despite the temptation to grow exponentially, ProfitScaled remains committed to its founding principle: protecting the exclusivity and performance of its clients. This ensures that every contractor who works with ProfitScaled has the opportunity to dominate their local market and grow predictably and efficiently.
As Maher and Wasti reflect, “If we can’t protect exclusivity and performance, we don’t take the client. Growth means nothing if it comes at the expense of results.”
The ProfitScaled Future: A Growth Partner for Construction Businesses
The future of construction marketing is shifting, and ProfitScaled is leading the charge. With its unique combination of AI-driven automation, exclusive market protection, and a focus on long-term client success, ProfitScaled has positioned itself as a growth partner for construction businesses, not just another marketing vendor.
In a world dominated by impersonal ads and mass-produced marketing strategies, ProfitScaled has proven that a different approach is not just possible, it’s necessary. And as more contractors adopt ProfitScaled’s systems, the company is setting a new standard for how construction businesses grow: predictably, efficiently, and with full control over their local markets.
Ready to take your construction business to the next level? ProfitScaled’s innovative, AI-driven approach could be the key to unlocking your growth. Learn more about how ProfitScaled can help you scale, dominate your market, and generate qualified leads today.
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