Kriyora Concepts Unveils Innovative Consumer Tech, Blending Ancient Wisdom and Modern Engineering

Introduction: A New Era in Innovation

Sudeesh S., a seasoned retail strategist, unveils Kriyora Concepts, an innovative platform that bridges ancient wisdom with modern engineering to disrupt global markets.

While India’s startup ecosystem has largely focused on digital valuation and software scalability, Sudeesh S. takes a different route, betting on the return of the tangible. After over two decades in strategic leadership roles at iconic brands like Titan and Tanishq, Sudeesh steps away from the corporate world to launch Kriyora Concepts, a self-funded venture that aims to create products with real meaning.

Strategic Divergence in Consumer Tech

Kriyora sets itself apart from the crowded Direct-to-Consumer (D2C) market by adopting a ‘Concept-to-Consumer’ approach. Unlike startups that prioritize quick replication of trends, Kriyora focuses on bridging the gap between ancient instincts and modern lifestyle needs.

"We don’t build products to fill shelves; we build assets to fill voids," says Sudeesh. "If a product doesn’t offer a distinct 'Aura', a reason to exist beyond basic utility, it doesn’t belong in our portfolio."

The brand name itself, derived from the Sanskrit words ‘Kriya’ (Action/Creation) and ‘Aura’ (Energy/Soul), signals Kriyora’s mission to fuse ancient cultural wisdom with precise engineering.

Kriyora’s Debut: Challenging Utility with ‘Aura’

Kriyora’s initial product rollout targets two key sectors, tabletop gaming and kitchen hardware. The focus is not on incremental improvements, but on creating proprietary innovations that disrupt established categories.

EpicVerse: Gamifying the Ramayana

EpicVerse, Kriyora’s debut phygital strategy game, transforms the Ramayana from a passive story into an interactive experience. Built around character, virtue, and karma-based gameplay, it helps players internalise the epic’s key arcs and moral nuance through decision-making, outcomes, and replay—driving significantly higher retention and understanding than traditional formats.

Paired with a proprietary AI Companion App, EpicVerse includes an offline “Digital Guru” that explains rules, validates combos, and gives context in over 100 languages—making the Ramayana accessible and engaging for families worldwide.

Sudeesh, Founder of Kriyora, said: “EpicVerse changes the interface of heritage. Books, audiobooks, and videos tell you the story. EpicVerse makes you live the choices—so the learning sticks. Our aim is to deliver 80%+ practical grasp of the Ramayana through play, in a way traditional formats simply struggle to achieve.”

VitaCook: The Flame-Based Challenger

In the kitchen hardware space, Kriyora challenges modern appliances with VitaCook, a flame-based wellness device. Designed to outperform the Oven, Airfryer, and Barbeque, VitaCook reintroduces the soul of traditional cooking while providing speed and health benefits.

"Modern kitchens are cluttered with gadgets that compromise flavor for speed," Sudeesh notes. "VitaCook is designed to be a ‘Trinity Killer,’ returning the elemental benefits of open-fire cooking to the urban home."

The Business Case: Value Over Valuation

Kriyora’s broader strategy signals a shift in how Indian innovation is packaged for the world. It aligns with the Indian government’s strategic vision to evolve from "Make in India" to "Innovate, Create, and Make in India."

Sudeesh explains, "At Kriyora, we focus on Values, and we know Valuation will follow. Valuation is merely the shadow of the value you create. We chase the substance, not the shadow."

With an IP-heavy portfolio and a focus on sustainable, value-driven growth, Kriyora projects scaling to ₹4,000 Crore (approx. $475 Million USD) within the next five years.

Market Entry: Join the Aura Movement

Kriyora Concepts is currently in its pre-launch phase, with its official commercial rollout scheduled for Mid-March 2026. The digital portal is now open for early access, offering consumers the opportunity to join the journey and stay updated on the latest product developments. The brand invites everyone to experience the Aura for themselves and join the waitlist for exclusive updates.

As Kriyora prepares for its official launch, the brand’s vision is clear: it is more than just a company; it is a movement to redefine how the world views innovation. The first step begins with the arrival of EpicVerse and VitaCook, two products designed to challenge the status quo and make a meaningful impact on consumer tech.

About Kriyora Concepts

Kriyora Concepts s an innovation-led company founded by Sudeesh S., a retail strategist with over 20 years of experience spanning consumer brands, retail execution, visual merchandising, and brand strategy. Built to bridge ancient wisdom and modern engineering, Kriyora creates products that are not only functional, but designed to carry meaning, purpose, and cultural depth.

With a focus on tangible, design-forward consumer assets and defensible innovation, Kriyora aims to build globally relevant brands rooted in Indian narratives—driving sustainable, value-led growth while creating products that resonate deeply with modern consumers.

Social Media Links: 

Instagram: @kriyoraofficial
LinkedIn: Kriyora Concepts