Lawyer.com Combines Top Placement and Branding with Billboards+

Basking Ridge, N.J., Dec. 9, 2025 — Legal consumers act quickly: 58 percent of them make a decision within one week of needing an attorney, and most contact only one firm. As a result, appearing first in online directory searches can be a pivotal factor in determining whether a law firm secures or loses a potential client. To address this challenge, Lawyer.com has introduced Billboards+, a new product offering that combines guaranteed first-position placement on directory pages with custom-branded visual designs. This solution is tailored to help law firms capture the attention of high-intent consumers at the critical moment they are making hiring decisions.

Enhancing Law Firm Visibility in Competitive Directories

The online legal directory space is crowded, and law firms often struggle to stand out. While basic listings may blend together on results pages, Billboards+ guarantees top placement on directory pages, making law firms more visible to potential clients. In addition to this premium positioning, the product includes professionally designed, custom-branded visuals that differentiate a firm from others offering similar services. This visual distinction is crucial during the narrow window when consumers are actively comparing attorneys within their practice area and location.

Three Core Elements of Billboards+

Billboards+ consists of three key components that help law firms stand out:

1. First-Position Placement: Billboards+ ensures that a law firm’s profile appears at the top of search results, where consumers are most likely to focus their attention.
   
   

2. Custom Branded Billboard Design: The product includes professionally designed visuals that make a law firm’s profile immediately recognizable and distinct from competitors.
   
   

3. Targeted High-Intent Audience: Billboards+ reaches consumers who are actively searching for legal representation. These individuals have already identified a legal need and are evaluating their options.

Studies from legal marketing platforms suggest that premium directory profiles generate seven times more traffic than basic listings. Additionally, 68 percent of directory visitors make a decision on an attorney within one week. By securing a top placement with a professional visual presentation, Billboards+ helps firms capitalize on this compressed decision-making timeline.

A Platform Built for Law Firms Nationwide

Lawyer.com serves over one million consumers each month, connecting them with attorneys across various practice areas, including personal injury, family law, criminal defense, and estate planning. Since launching its national referral platform in 2012, Lawyer.com has processed more than six million legal inquiries and now works with over 4,000 law firm clients across the country.

Under the leadership of CEO Colleen Joyce, who has led the company for nearly two decades, Lawyer.com has introduced numerous innovations, such as LawyerLine, a call intake service, and AI-powered matching technology. These advancements have contributed to Lawyer.com’s continued growth, including a 20 percent revenue increase in 2024, followed by profitability in 2025.

Accessible Premium Placement Without the Need for Extensive Resources

One of the key advantages of Billboards+ is that it offers first-position placement and professional design services without requiring law firms to commit to long-term advertising contracts or rely on in-house marketing resources. This makes it an ideal solution for firms of all sizes looking to improve their directory presence, particularly in local or regional markets where competition may be fierce.

Get in Touch with Lawyer.com

Law firms interested in learning more about Billboards+ and how to secure premium directory placement can contact Lawyer.com to discuss availability and implementation. This innovative product offers a straightforward way for firms to increase visibility and attract clients in an increasingly competitive legal landscape.

About Lawyer.com

Founded in 2007, Lawyer.com is the leading online legal marketplace that connects consumers with qualified attorneys across every practice area and location. The platform serves over one million consumers monthly, having processed more than six million legal inquiries since launching its national referral service in 2012. With over 4,000 law firm clients nationwide, Lawyer.com offers premium directory placement, enhanced profiles, AI-powered matching technology, and 24-hour intake services through LawyerLine. The company achieved profitability in 2025, under the leadership of CEO Colleen Joyce, who also founded the Lawyer Growth Summit and the Fast Five Newsletter, which reaches over 20,000 legal professionals. For more information, visit Lawyer.com.

Press Contact:

Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com