Meghan Markle Unveils ‘As Ever’ Lifestyle Brand, Expanding Her Business Ventures

Meghan Markle is stepping into the lifestyle and wellness industry, unveiling her new brand, "As Ever," on April 3, 2024. The announcement signals her latest business venture, blending culinary arts, home décor, and sustainable living products into one cohesive brand.

Scheduled to launch in spring 2025, "As Ever" will sell a curated selection of kitchen essentials, organic teas, wildflower honey, and artisanal home goods. The brand’s ethos reportedly focuses on mindful living, high-quality craftsmanship, and ethical sourcing, aligning with Markle’s long-standing advocacy for sustainability and well-being.

In addition to launching the brand, Markle has also secured a Netflix lifestyle series titled "With Love, Meghan," in which she will share insights into gardening, cooking, and home entertaining. The series is expected to showcase her California-inspired lifestyle, much like Martha Stewart and Gwyneth Paltrow’s Goop empire.

“We wanted to create something warm, inviting, and deeply personal,” Markle said in a statement. “’As Ever’ is about embracing simple joys, from a homemade meal to a well-crafted cup of tea.”

Industry analysts believe Markle’s celebrity status and royal background will give her a competitive edge in the already crowded lifestyle space. “With Meghan’s influence and built-in fanbase, ‘As Ever’ has the potential to be a major player in the home and wellness industry,” said retail expert Lauren Daniels.

However, some critics argue that Markle’s venture faces an uphill battle against established brands like Goop, Magnolia, and lifestyle moguls such as Joanna Gaines and Oprah Winfrey. Others question whether her previous commercial deals, including her Spotify contract, indicate a pattern of short-lived ventures.

Despite mixed reactions, early buzz around ‘As Ever’ has been strong, with social media engagement skyrocketing following the announcement. Markle’s transition from royalty to entrepreneur continues to evolve, and only time will tell whether ‘As Ever’ becomes a lasting success or another celebrity-backed brand that fades away.