Merrily: A New Standard in Bedding and Bath for Better Sleep and Wellness

NATIONWIDE - DECEMBER 2025 - (USAnews.com) Merrily is redefining luxury in the bedding and bath industry with a unique blend of Canadian design and Turkish cotton craftsmanship. Launched in 2025, this Montreal-based brand is committed to enhancing wellness through thoughtful, high-quality products designed to meet individual sleep profiles. By focusing on the importance of sleep and using premium materials like Turkish cotton, Merrily aims to provide luxurious bedding and bath essentials that promote both comfort and well-being.

The Importance of Sleep in Wellness

Sleep is crucial for overall health, influencing everything from recovery to mood and productivity. As wellness becomes a priority for many, choosing the right bedding to support sleep quality is essential. Merrily’s approach focuses on tailoring products to different sleep profiles, addressing specific needs such as temperature regulation, breathability, and eco-conscious options. The result is bedding designed not just for comfort, but for optimal rest.

Turkish Cotton & Craftsmanship: The Gold Standard for Bedding

What makes Merrily truly exceptional is not only the quality of its materials, but also the craftsmanship that goes into every product. At the heart of Merrily’s bedding line is Turkish cotton, a fabric long celebrated for its softness, breathability, and durability. Grown in Turkey's Aegean region, Turkish cotton is prized for its longer fibers, which make it smoother, softer, and more absorbent than other cotton varieties. The high-quality material is complemented by centuries-old weaving traditions that give each product a level of artistry and craftsmanship that is difficult to replicate.

Merrily doesn’t just use Turkish cotton; they carefully select and weave it, using techniques passed down through generations. 

Finding the Best Bed Sheets & Duvet Covers for Your Sleep Style: Percale vs. Sateen & Eco-Conscious Fabrics

Merrily offers a variety of fabric choices, each designed to suit different sleep preferences and provide an eco-conscious option for those who are mindful of sustainability.

• Percale: Known for its crisp, cool finish, percale is ideal for hot sleepers or warm climates. Its lightweight, breathable nature provides a cooling effect, ensuring comfort during the night. Percale is the go-to option for those who prefer a fresh, airy feel as they sleep.
  
  

• Sateen: With its smooth, soft finish and luxurious sheen, sateen offers a balance of comfort and elegance. Merrily offers both Sateen Matte and Sateen Bright varieties, each providing a different level of softness and finish, perfect for those seeking an indulgent sleep experience. Sateen's rich texture adds a sense of luxury that many people enjoy as part of their sleep ritual.
  
  

• Recycled Cotton: Merrily also offers an eco-conscious option with its Recycled Cotton fabric, made from pre-consumer cotton. This breathable fabric provides the same softness and comfort as traditional cotton, but with a lower environmental impact. The use of pre-consumer cotton helps reduce waste, offering a sustainable alternative without sacrificing quality or comfort.

By offering these different fabric choices, Merrily ensures that every customer can find a perfect match for their personal sleep style, whether they value breathability, smoothness, or eco-conscious comfort.

Understanding Thread Count: Quality Over Numbers

When shopping for bedding, thread count is often a key consideration. However, it’s important to understand that higher thread count doesn’t always mean higher quality. Thread count refers to the number of threads woven together per square inch, but a higher count doesn't necessarily translate into better comfort or durability. In fact, a lower thread count with high-quality materials like Turkish cotton can outperform higher thread counts made with inferior fabrics.

Merrily prioritizes quality over numbers, focusing on the long-staple Turkish cotton and expert craftsmanship that create a smoother, softer fabric without needing to rely on an artificially high thread count. For more on how thread count affects your bedding and why quality is more important than quantity, visit Merrily's blog here.

Bathing and Bedding: A Wellness Ritual Rooted in Tradition

Beyond bedding, Merrily also offers a curated collection of bath products inspired by the ancient Turkish hammam tradition. Known for promoting relaxation and self-care, the hammam has been a wellness ritual for centuries. Merrily’s bathrobes incorporate the same high-quality Turkish cotton used in their bedding, providing a luxurious and rejuvenating experience. These bath products seamlessly complement the bedding collection, helping create a holistic wellness experience that bridges relaxation and recovery.

Customer Satisfaction and Rapid Growth

Merrily has quickly gained a loyal following in North America, thanks to its commitment to quality, sustainability, and customer satisfaction. The brand has earned a spot among the top 20% of new shops in Etsy's Home & Living category and consistently receives 5-star ratings. Many customers praise the softness, breathability, and durability of Merrily’s products, with feedback often highlighting the "hotel-level luxury" and "best sheets I’ve ever owned" as standout comments.

Looking Ahead: Merrily’s Expansion

Merrily is set to continue its rapid expansion, with plans to launch on Amazon and new collections in development. With a focus on wellness, sustainability, and thoughtful design, Merrily is poised for continued success in the competitive luxury bedding market.

Whether you're looking for the perfect cotton sheets to enhance your sleep, eco-friendly options, or luxurious bathrobes for self-care, Merrily offers a range of products designed to improve your overall rest and recovery.

To learn more about Merrily’s collections and experience the brand’s premium bedding for yourself, visit Merrily’s website or follow them on Instagram.