MyCalls: Redefining Human Connection in the Age of Automation
Romanian-born innovation MyCalls proves that empathy and technology can coexist to elevate global customer experience.
By
Nov 4, 2025
The Moment That Sparked a Revolution
It began not with a business plan, but with a simple observation. While working with international clients, Romanian entrepreneur Cosmin Nedelcu noticed a growing disconnect between companies and their customers. The world had become faster, more digital, and more automated, but not necessarily more connected.
That realization became the seed of MyCalls, a company that set out to reimagine what customer communication could be in the 21st century.
Today, MyCalls is a global communication partner that merges automation with authentic human interaction. What started as a local initiative in Romania has evolved into a sophisticated ecosystem supporting clients across North America, Europe, and Asia.
The MyCalls Philosophy: People First, Technology Second
The company’s guiding principle is deceptively simple: every customer interaction should feel human, even when powered by technology.
“MyCalls is not just about outsourcing or cost-saving,” says Cosmin Nedelcu, founder and CEO. “It’s about making technology serve empathy, not replace it.”
This philosophy shapes every service MyCalls delivers, from multilingual call center operations to full-scale automation solutions. The goal is to create seamless communication experiences where customers feel heard, valued, and supported, no matter where they are in the world.
Building the Bridge Between Efficiency and Emotion
At its core, MyCalls operates as a hybrid communication platform, integrating human support teams with intelligent automation tools.
Through MyCalls.ro, companies can access AI-driven call management, data handling, and virtual assistant integration. Yet, unlike many tech-heavy platforms, MyCalls doesn’t hide behind automation, it balances it.
Each MyCalls client gains a dedicated team that understands their brand’s tone, values, and customer expectations. That’s why businesses across logistics, transportation, and e-commerce industries trust MyCalls as their strategic partner, not just a vendor.
The Anatomy of a Smart Communication Partner
MyCalls offers a comprehensive suite of services designed for adaptability and performance:
Inbound and Outbound Call Services: Professional management of sales, support, and retention calls, designed to increase conversion and customer satisfaction.
Multichannel Support: Integrated communication across phone, chat, and email to ensure consistency and speed.
Back-office Operations: Reliable data entry, processing, and administration that enhance operational flow.
Dispatch and Fleet Support: Specialized solutions for ride-sharing, taxi, and logistics sectors.
E-commerce Support: End-to-end management of orders, returns, and post-sale engagement.
Automation and AI Integration: A proprietary platform that reduces response times and streamlines workflows.
What makes MyCalls exceptional is its scalability. Whether a client needs 20 daily calls or 20,000, the platform adapts without disruption, a rare capability in the outsourcing industry.
The Romanian Edge: Talent, Trust, and Tenacity
Romania has quietly become a powerhouse in Europe’s customer experience and BPO sectors. Its combination of skilled professionals, advanced digital infrastructure, and multilingual fluency gives companies like MyCalls a unique advantage.
“MyCalls demonstrates that Romanian intelligence and discipline can deliver at the same level as, and often better than, global competitors,” says Nedelcu.
The company’s success reflects a broader truth: Romania is no longer a secondary outsourcing destination. It’s a strategic hub for innovation, cultural adaptability, and high-quality communication services.
Redefining Outsourcing for the Modern Era
Traditional outsourcing models often emphasize cost-cutting at the expense of quality. MyCalls flips that logic.
Instead of operating as an external supplier, it functions as a brand extension, preserving each client’s voice and values.
Every MyCalls representative undergoes brand-specific training, ensuring that the end customer experiences continuity, not contrast.
As Nedelcu puts it: “A customer shouldn’t feel the distance between them and the brand. Our goal is to make that distance invisible.”
Technology That Listens Before It Speaks
The rise of AI has revolutionized communication, but MyCalls insists that technology should never overshadow empathy. Its proprietary automation tools are designed to augment human interaction, not eliminate it.
From predictive call routing to smart dashboards that analyze sentiment and response patterns, MyCalls empowers both clients and agents with insight. The result: faster resolutions, happier customers, and measurable ROI for businesses.
Global Impact: Where Romanian Innovation Meets International Demand
In just a few years, MyCalls has built a reputation among top-tier international clients seeking quality, scalability, and trust. From American e-commerce giants to European transport networks, its footprint spans industries and time zones.
Behind this growth lies a deep understanding of global communication trends, and the agility to evolve with them.
As AI, remote work, and omnichannel engagement reshape business landscapes, MyCalls is positioning itself as a future-ready leader in the communication space.
A Vision Rooted in People
While automation defines efficiency, people define purpose. Cosmin Nedelcu invests heavily in developing his Romanian team, creating an environment where innovation and integrity thrive together.
He believes that the true strength of MyCalls lies not only in its technology, but in its people’s commitment to service excellence.
That’s why the company continues to attract top talent, professionals who want to contribute to a global mission without leaving their homeland.
What the Future Holds
As MyCalls moves into the next chapter, three strategic goals guide its path:
AI-Powered Personalization: Expanding smart automation to deliver even more intuitive customer experiences.
Global Expansion: Establishing new partnerships in the U.S., U.K., Middle East, and Asia-Pacific markets.
Workforce Development: Investing in advanced training to elevate Romania’s reputation for world-class customer support.
Nedelcu’s long-term vision? To see MyCalls recognized not merely as a Romanian success story, but as a global benchmark for how technology and empathy can coexist.
A Romanian Brand with a Global Heart
The story of MyCalls isn’t just about business growth; it’s about a country stepping confidently into the global innovation arena.
Through creativity, courage, and care, MyCalls shows that great customer experience isn’t built by machines alone, it’s built by people who care enough to listen.
Discover how MyCalls can transform your customer communication strategy.
Visit MyCalls.ro to explore automation tools, multilingual support, and custom communication solutions designed to help your business connect better and grow faster.
