NBA Strikes Historic $76 Billion Media Rights Deal, Bringing Back NBC

In a groundbreaking deal that will shape the future of sports broadcasting, the NBA has finalized an 11-year, $76 billion media rights agreement with ESPN/ABC, NBCUniversal, and Amazon Prime Video. Announced on July 27, 2024, the deal reintroduces NBC to NBA broadcasting for the first time in more than 20 years and significantly expands the league’s presence in the streaming landscape.

Under the new contract, ESPN/ABC retains its long-standing partnership with the NBA, continuing to air marquee matchups, including the NBA Finals. Meanwhile, NBC makes its highly anticipated return to basketball coverage, bringing back nostalgia for fans who remember the iconic NBA on NBC era from the 1990s and early 2000s.

The agreement also solidifies Amazon Prime Video as a key player in sports broadcasting. For the first time, select NBA games will be available exclusively on a streaming service, signaling the league’s commitment to reaching younger audiences and cord-cutters.

“This is a historic moment for the NBA, our fans, and our media partners,” said NBA Commissioner Adam Silver in a statement. “This deal not only enhances the way people watch basketball but also ensures that the NBA remains at the forefront of innovation in sports media.”

NBC’s return has been met with excitement, as the network is expected to revive elements of its classic presentation style, including the beloved Roundball Rock theme song by John Tesh. Industry insiders suggest that NBC will air games on Sunday afternoons and primetime slots, competing directly with ESPN and TNT.

The agreement also reflects a growing trend in live sports broadcasting, with major leagues increasingly partnering with streaming platforms to adapt to changing viewing habits. Amazon’s inclusion in the deal is a sign that streaming-exclusive games may become the norm in the coming years.

Financially, the deal represents a major win for the NBA, with an estimated annual revenue of nearly $7 billion from media rights alone. The increased income is expected to impact player salaries, salary caps, and team valuations, further fueling the league’s growth.

With this massive deal in place, NBA fans can expect a new era of coverage, blending tradition with innovation and expanding access to the game like never before.