Notebooks with Attitude: How Unimpressed Press Made Snark the New Self-Care

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) In a world inundated with pastel-colored planners and positivity-filled journals, Unimpressed Press stands as a bold exception. It's not just a stationery brand; it’s a rebellion. A rebellion against the over-saturation of motivational quotes, the pressure to stay “positive,” and the never-ending cycle of personal growth that seems to be everywhere. Instead, it embraces sarcasm, humor, and raw honesty, perfectly captured in a simple yet powerful product: the notebook.

It all began with a frustrated thought, a sigh of relief from the overwhelm of modern life. “If sarcasm counts as self-care, then we’re basically a wellness brand,” says Jeffrey Sussman, the founder of Unimpressed Press. And so, a brand born of frustration, caffeine, and wit came to life, offering notebooks that didn’t promise to make you feel better but instead allowed you to be yourself, tired, frustrated, and undeniably real.

The Birth of Unimpressed Press: From Sarcasm to Stationery

Unimpressed Press wasn't born from a desire to innovate stationery; it grew from a cultural shift. A shift that recognized that life isn't always about inspirational pep talks or forced gratitude. People, especially those juggling the chaos of everyday life, don’t need more pressure to be “better” or “brighter.” They need an outlet for their feelings, the exhaustion, the moments of self-doubt, and, most importantly, the humor that gets them through.

Sussman, who noticed that many people were overwhelmed with the demands of “positive” productivity, wanted to create something for those who were just done trying to maintain perfection. He saw that humor, even in its most cynical form, could be a form of self-care, a way of confronting life’s absurdities head-on. “Unimpressed Press was born out of frustration, caffeine, and sarcasm,” says Sussman. “Our Notebooks with Attitude capture all three beautifully.”

From its humble beginnings, the brand grew with a loyal following. Each notebook became a tiny act of rebellion against the pressure to be happy, organized, or serene. It was a cathartic release for people who felt left behind by the deluge of motivational quotes and the "you-can-do-it" messages that flooded every corner of the market.

Injecting Fun, Realism, and Wit into Stationery

The guiding mission of Unimpressed Press is simple: to inject humor and realism into the everyday act of writing. Whether you’re jotting down a grocery list or confessing your mild regrets, Unimpressed Press wants you to do it with a sense of humor and authenticity. Their notebooks aren’t filled with checklists or happiness mantras but are instead an invitation to engage with life’s imperfections and find joy in them.

Unimpressed Press products feature titles that speak to the real, often chaotic experiences of modern life. “Tiny Victories & Mild Regrets” and “Love Letters to My Bad Decisions” are just a few examples of titles that perfectly capture the brand’s essence. Each product is crafted to make you smile, think, and sometimes even laugh at your own misfortune. There’s no sugar-coating the challenges of life, only a chance to process them through creativity and humor.

Building a Community of Unimpressed Creatives

What started as a single sarcastic notebook quickly transformed into a movement. Unimpressed Press became a haven for those who could relate to its no-nonsense attitude. The brand's unique positioning, taking everyday frustrations and spinning them into creative expression,  resonated with people who were looking for more than just another “feel-good” journal. It was about embracing imperfection and expressing real, raw emotions, not covering them up with fake positivity.

People were ready for something different. And Unimpressed Press delivered. From Instagram posts filled with witty one-liners to notebook designs that were equally snarky and stylish, the brand grew in popularity, earning attention for its “Notebooks with Attitude” and for making stationery cool again. The brand’s connection with its audience is palpable,  they’re not just buying notebooks; they’re buying into a lifestyle of self-awareness, wit, and rebellion.

Unimpressed Press stands apart because it doesn't cater to the traditional stationery crowd. It doesn’t promise to fix your life or make you feel better. Instead, it gives you a place to record your thoughts, your frustrations, and your humor, without judgment. "Our products celebrate the beautifully unimpressed among us: the realists, the ranters, the quietly chaotic,” Sussman explains. “We’re not selling inspiration. We’re selling the truth.”

The Creative Process: Crafting Notebooks that Speak Your Language

The creative process behind Unimpressed Press products is rooted in authenticity. Every notebook title begins with truth, often funny, sometimes biting, but always relatable. It's about capturing a slice of modern life that doesn’t shy away from the messiness of it all.

When designing a new notebook, the Unimpressed Press team doesn’t sit down and brainstorm what they think people want to hear. Instead, they draw inspiration from the real-world experiences of their community. Burnout, bad decisions, the exhaustion of juggling too many things, these are the moments that fuel their creations. And while each notebook title might start with a snarky comment or a playful line, there’s always a deeper layer. It’s about making space for honesty and humor in a world that often demands perfection.

The Future: Embracing Imperfection with Wit

As Unimpressed Press continues to grow, one thing is certain: it’s not going anywhere. The brand has tapped into something that people are craving, a space where sarcasm and creativity can coexist. In a world that often pushes us to be relentlessly positive, Unimpressed Press offers a refreshing alternative that says it’s okay to laugh at life’s chaos.

For those who have felt excluded by the endless stream of “inspirational” content, Unimpressed Press is a place to find humor in the mess. Its notebooks serve as a reminder that it’s okay to be unimpressed, to embrace imperfection, and to laugh about it along the way.

So, if you're looking for a notebook that will help you manifest your dreams or cultivate gratitude, you might want to keep looking. But if you're ready to embrace the sarcastic, rebellious side of life and get real, Unimpressed Press has just the notebook for you.

Ready to embrace your sarcasm and express your real-life frustrations? Visit Unimpressed Press and discover the perfect notebook that speaks your language. Whether you're jotting down your tiny victories or making love letters to your bad decisions, Unimpressed Press is here to help you document life, with attitude.

Follow Unimpressed Press on Instagram and Facebook for more updates on the brand and its unapologetic stationery.