Ontario Business Spotlight: RoofNow® , Redefining Roofing Excellence Across the Province

By Ontario Business Review – November 2025

In the heart of Canada’s most competitive home improvement market, one Ontario company is changing the way homeowners think about roofing, permanently. RoofNow®, a proudly Canadian brand, has built its name on one clear promise: to end the costly cycle of re-roofing every 10–15 years and deliver a lifetime solution homeowners can trust.

With a strong presence from Toronto to Ottawa, RoofNow® has quickly become a provincial success story, a company founded on values of integrity, craftsmanship, and innovation. What began as a local team of passionate roofers has transformed into a recognized leader in Ontario’s metal roofing industry, blending small-business care with large-scale capability.

The RoofNow® Mission: “Stop Re-Roofing. Roof Smart. Roof Once.”

Every brand has a slogan, but few stand behind it as strongly as RoofNow®.

“STOP RE-ROOFING. ROOF SMART. ROOF ONCE. RoofNow®.”

This isn’t just a marketing line, it’s the company’s entire philosophy. The RoofNow® team saw an opportunity to challenge an outdated industry standard. For decades, asphalt shingles have dominated the Ontario roofing market, but with an average lifespan of just 10 to 15 years, they’ve left homeowners locked in a frustrating and expensive cycle of replacements.

RoofNow® set out to break that cycle. By focusing exclusively on premium Canadian-made steel roofing systems, the company offers homeowners a permanent, sustainable alternative that looks beautiful and performs for generations.

“Our goal was never to be the biggest, just the best,” says the RoofNow® Founder. “We wanted to give Ontario homeowners a roofing system that’s worthy of their home, one that’s engineered for our four-season climate and built to last a lifetime.”

A Canadian Solution for Canadian Homes

At the core of RoofNow®’s success is its partnership with Armadura® Metal Roofing, a Canadian-manufactured steel shingle system made by Nahanni Steel Products Inc. Every Armadura® roof is produced with precision, tested for extreme weather, and designed specifically for the rigours of Canadian winters and summers.

Unlike imported products or cheaper sheet metal panels, Armadura® steel shingles feature interlocking panels, G90-galvanized protection, and an SMP Crinkle Finish by Sherwin-Williams®, ensuring a superior combination of strength, corrosion resistance, and aesthetics.

Available in signature colours like Ember Black, Rustic Slate, Stone Grey, Nordic, Ember Red, and Kodiak Brown, RoofNow® roofs are as visually striking as they are durable. Each project showcases the perfect blend of architectural beauty and industrial performance.

“We’re proud to represent a 100% Canadian-made product,” says the RoofNow® Founder. “Every roof we install supports Canadian manufacturing jobs and brings lasting value to homeowners right here in Ontario.”

Building Trust One Roof at a Time

RoofNow® has rapidly earned a reputation for excellence, not only for the quality of its products but also for the professionalism of its installations and customer experience. The company’s approach is rooted in transparency, education, and respect for the homeowner.

From the first consultation to the final inspection, customers are guided through every step of the process. Detailed proposals, honest pricing, and zero high-pressure sales tactics have become a defining feature of the RoofNow® brand.

This commitment has paid off: RoofNow® maintains a growing portfolio of ⭐⭐⭐⭐⭐ reviews from homeowners across the province. Many cite the company’s clear communication, timely execution, and attention to detail as reasons they would recommend RoofNow® to family and friends.

“Trust is everything in roofing,” says the RoofNow® Founder. “When someone chooses RoofNow®, they’re trusting us with their home, often their most valuable asset. That’s not something we take lightly.”

Innovation and Sustainability at the Core

Metal roofing is often seen as a premium option, but RoofNow® is changing that perception by emphasizing the long-term savings and environmental benefits that come with steel roofs.

A RoofNow® roof isn’t just a home improvement, it’s an investment in sustainability. Each installation uses recycled steel, and the roof itself is 100% recyclable at the end of its lifespan. With a 50-year non-prorated warranty and virtually zero maintenance requirements, homeowners avoid decades of waste associated with asphalt shingles.

Additionally, metal roofs reflect heat in summer and retain warmth in winter, improving home energy efficiency. This reduces heating and cooling costs while lowering the home’s overall carbon footprint, an increasingly important factor for eco-conscious consumers.

“We believe sustainability and performance should go hand in hand,” explains the RoofNow® Founder. “A steel roof saves homeowners money, protects the environment, and adds beauty to every property. That’s the kind of innovation Ontario needs.”

A Local Company with Provincial Reach

While RoofNow® has its roots in Ontario, its vision extends far beyond local boundaries. The company has expanded its service area to include major cities and surrounding communities across the province, including Toronto, Ottawa, Kingston, Barrie, London, Niagara Falls, Cornwall, and the Greater Toronto Area.

This broad coverage allows RoofNow® to bring consistent quality and Canadian-made craftsmanship to homeowners everywhere, from urban neighbourhoods to rural communities. Despite the company’s growing footprint, every project remains personal, with local crews trained to uphold RoofNow®’s high standards of workmanship.

The company’s rapid expansion reflects not only market demand but also the team’s dedication to precision, quality control, and ongoing training. Each installation is performed by certified installers who specialize exclusively in Armadura® steel roofing systems, ensuring that every home receives expert-level craftsmanship.

A Reputation Built on Quality and Education

RoofNow® has also taken a leadership role in educating Ontario homeowners about the true benefits of metal roofing. Through its website, blog series, and customer consultations, the company explains the long-term economics of steel roofing, debunking myths about noise, cost, and appearance.

By focusing on facts, like the 50-year warranty, the Canadian manufacturing process, and the superior resistance to rust and wind, RoofNow® helps homeowners make confident, informed decisions.

“When people learn what metal roofing really offers, they’re amazed,” says the RoofNow® Founder. “They realize it’s not just for commercial buildings, it’s for families who want a lifetime solution.”

The Power of Strong Branding and SEO-Driven Growth

Behind RoofNow®’s steady growth is a data-driven digital strategy. The company has invested heavily in search engine optimization (SEO), content marketing, and local business visibility, a strategy that has positioned RoofNow® among Ontario’s top-searched roofing brands.

By building hundreds of localized service pages, city-specific review posts, and educational blog articles, RoofNow® has expanded its reach organically across the province.

This structured content approach has resulted in high visibility across Google searches for metal roofing services in Ontario, helping homeowners in every region discover the RoofNow® difference.

Combined with an active presence on Google Business, YouTube, and industry directories, the company’s digital footprint continues to strengthen its reputation as the province’s trusted name in premium roofing.

The Human Side of the Business

Beyond steel and shingles, RoofNow® is a people-first company. Its success has been built on relationships, with customers, installers, and communities.

RoofNow® frequently supports local initiatives, provides year-round employment opportunities, and emphasizes team growth and safety. Each installer is not just a tradesperson, but a representative of the RoofNow® standard: dependable, courteous, and precise.

“We treat every home like it’s our own,” says the RoofNow® Founder. “That’s the difference between a job and a calling. Roofing isn’t just about installation, it’s about trust, pride, and standing behind your work.”

Community Impact and Future Vision

As RoofNow® grows, its community impact grows with it. The company’s Winter Works Program, launched in 2025, was designed to keep installation teams working through the off-season while offering homeowners significant winter discounts. This initiative not only supports Ontario tradespeople but also gives customers the chance to invest in their homes during the quieter months.

Looking forward, RoofNow® plans to strengthen its presence across Southern, Central, and Eastern Ontario, focusing on regions such as Toronto, Ottawa, Kingston, London, Niagara, and Barrie. By continuing to expand locally, RoofNow® ensures that homeowners across these key markets can access premium Canadian-made steel roofing backed by a trusted provincial brand.

The company also aims to deepen its environmental leadership through partnerships with Canadian steel recyclers and sustainable suppliers.

“We’re building something that lasts, not just roofs, but relationships and reputations,” the RoofNow® Founder notes. “Our vision is to make RoofNow® a name that Canadians associate with excellence, honesty, and long-term value.”