Pia Iezzi: Redefining Success as a CEO and Mother

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) It was a quiet evening in her Miami office, the glow of the laptop screen illuminating Pia Iezzi’s face as she wrapped up a strategy meeting with a top client. The business world she navigated was demanding, but Pia was no stranger to the high-stress environments of a fast-paced communications agency. However, something within her had changed in the past nine months. Her life had evolved in ways she never anticipated, she had become a mother. The emotional and physical rollercoaster of the in vitro fertilization (IVF) process had been tough, but it had also been transformative, forcing Pia to find strength in vulnerability as she led WEINFLUENCE, a global communications agency, to new heights.

The Birth of WEINFLUENCE: A Vision Born from Passion

Pia’s career began long before she became a mother. Growing up in a family of journalists and broadcasters, communication was in her blood. From an early age, she honed a passion for storytelling, earning degrees in Advertising and Marketing, a Postgraduate degree in Communication, and certifications in digital analytics and social media management.

Her journey took her from advertising agencies to digital innovation hubs, but it was her role as an advisor to the President of Argentina that shaped her perspective on business and leadership. The experiences she gathered in these formative years laid the groundwork for what would become WEINFLUENCE Agency.

Founded in 2018, WEINFLUENCE was built on Pia’s vision to provide personalized communication strategies and innovative content that would help brands connect authentically with their audiences. Unlike other agencies that offer cookie-cutter solutions, WEINFLUENCE focuses on understanding the core identity of each brand, creating bespoke strategies that deliver measurable results. The agency offers a range of services, including social media management, content creation, influencer marketing, event planning, and press relations. With offices in both Miami and Buenos Aires, WEINFLUENCE has grown to become a leading force in the marketing and communications industry.

But what truly sets WEINFLUENCE apart from its competitors is its personalized approach. Every client receives a multidisciplinary team tailored to their specific needs, ensuring that every campaign is not only creative but practical and impactful.

The Challenge of Scaling a Business and Building a Family

Running WEINFLUENCE was already a monumental task, but Pia's life was about to become even more complex. In her late 30s, she made the decision to become a mother through IVF, a process filled with uncertainty, emotional challenges, and physical strain. As a business leader, Pia was used to navigating pressure, but motherhood brought an entirely new set of challenges.

Juggling the demands of scaling a business while undergoing IVF was exhausting, both mentally and physically. There were moments when Pia felt overwhelmed by the weight of her responsibilities. Yet, she faced each day with determination, rising to the challenge of motherhood and business ownership. When her daughter was born, Pia’s life underwent a dramatic transformation. Yet, rather than viewing motherhood as a hindrance, she saw it as a source of newfound strength, offering her deeper perspectives and a renewed sense of purpose.

Leadership Through Vulnerability: Embracing the Messy Journey

What makes Pia’s leadership truly unique is her willingness to embrace vulnerability. Instead of trying to project an image of perfection, she opened up about the challenges she faced. She didn’t shy away from discussing the emotional and physical demands of being a mother while running a business. Pia led by example, showing her team and clients that it was possible to succeed in the business world while embracing the messiness of life.

Her authenticity became a source of strength, both for herself and her team. It allowed her to build deeper, more meaningful connections with those around her. By sharing her journey, Pia demonstrated that leadership is not about being perfect; it’s about being honest, empathetic, and resilient.

As WEINFLUENCE continued to grow, Pia became a role model for others in the industry, proving that success is not defined by societal expectations. She rewrote the rules of what it means to be a powerful leader, one who can juggle professional and personal responsibilities with grace and determination.

Leading with Empathy: A Global Brand Built on Authenticity

Under Pia’s leadership, WEINFLUENCE has grown from a small startup into a globally recognized communications agency. The company’s success is driven by Pia’s commitment to authenticity and personalized strategies that create real, lasting results for clients. WEINFLUENCE’s global presence, with offices in Miami and Buenos Aires, has allowed the agency to bridge the gap between local and international markets, making it an essential resource for companies looking to expand their reach.

At the core of Pia’s leadership philosophy is empathy. She understands that true success doesn’t come from simply achieving goals, it comes from making others feel valued and heard. Pia has cultivated a company culture that prioritizes creativity, collaboration, and emotional intelligence. These values are often overlooked in corporate environments, but Pia believes they are essential to building strong, lasting relationships with both clients and employees.

Lessons Learned: Redefining Success Beyond Traditional Measures

Reflecting on her journey, Pia admits that if she had overanalyzed the timing, she might never have taken the leap into motherhood while scaling her business. "If I had rationalized the timing, I’d never have done both: launch into motherhood and scale my company," she says. "But I trust myself to build a life that’s messy, imperfect, and powerful."

For Pia, success is no longer defined solely by financial metrics or business growth. Instead, success is about creating a balanced life that nurtures both her professional ambitions and personal journey. Her experiences as a CEO and mother have reshaped her approach to leadership, making her an advocate for vulnerability, empathy, and authenticity in the workplace.

As Pia looks toward the future, she remains committed to breaking down barriers and pushing the boundaries of what’s possible for both herself and WEINFLUENCE. She envisions a company that not only delivers exceptional results for clients but also fosters a culture of kindness, resilience, and meaningful connection.

Pia Iezzi’s journey is a powerful reminder that success is not a one-size-fits-all concept. It’s about embracing the ups and downs of life, leading with empathy, and staying true to one’s values. To learn more about Pia and WEINFLUENCE, visit WEINFLUENCE Agency. Follow Pia on Instagram and LinkedIn to stay updated on her journey and insights.