Pretty Privilege Appoints Thu Nguyen as Non-Executive Director as the Entertainment/Tech Powerhouse Enters Rapid Growth

NATIONWIDE - JANUARY 2026 - (USAnews.com) As consumer attention fragments and traditional marketing continues to lose effectiveness, community-led platforms are emerging as one of the most powerful growth engines in modern business. Against this backdrop, Pretty Privilege has appointed Thu Nguyen as Non-Executive Director, formalising a board relationship that reflects the company’s transition from early traction to scalable global growth.

Nguyen has served as a Board Advisor to Pretty Privilege since March 2025, supporting the founding team through a period of rapid expansion. With the platform now entering a new phase of commercial maturity, governance, and international opportunity, the move to appoint Nguyen at board level signals a deliberate shift toward long-term value creation.

From Momentum to Structure

Pretty Privilege was created to address a clear gap in the market: a platform that speaks to Gen Z and Millennial women not as passive consumers, but as active participants in culture, commerce, and community. What began as a community-first initiative has quickly evolved into a scalable ecosystem combining membership, content, events, and brand partnerships.

For Loughlan de Burgh, Co-Founder and CEO of Pretty Privilege, the decision to formalise Nguyen’s role was driven by the pace of growth and the complexity that comes with scale.

“Thu has been instrumental in shaping our strategic direction since March,” de Burgh said.

“As the business grew faster than expected, it became clear that the next stage required board-level oversight with real commercial and operational depth. Thu brings exactly that, while understanding the importance of protecting the community we’ve built.”

The appointment reflects a broader trend among high-growth companies: moving from founder-led execution to institutional-grade governance, without sacrificing agility or cultural relevance.

What Is Pretty Privilege Club?

Pretty Privilege Club is a global, membership-based community designed for Gen Z and Millennial women who value connection, access, and shared experience. Rather than functioning as a traditional loyalty program or media brand, the platform positions itself as a cultural connector, bringing together women across industries, locations, and life stages.

Through curated events, giveaways, brand collaborations, and experiential activations, Pretty Privilege creates environments where members engage authentically with one another and with aligned brands. The model reflects a fundamental shift in consumer behaviour: younger audiences seek belonging, alignment, and participation, not one-way brand messaging.

In an era where trust in traditional advertising continues to decline, community-driven discovery has become a critical driver of awareness and loyalty. Pretty Privilege’s ability to sit at this intersection has fuelled its rapid growth.

The Pretty Privilege Team from left Thu Nguyen and Co-Founders Loughlan De Burgh, Giorgia Adkins & Wes Culley

A Strategic Board Appointment

Nguyen’s appointment as Non-Executive Director aligns with the structural changes reshaping modern brand building. As customer acquisition costs rise and digital channels become increasingly saturated, community has emerged as a defensible advantage — but one that requires long-term stewardship.

In her role, Nguyen will support Pretty Privilege across governance, strategic partnerships, operational scalability, and sustainable monetisation, ensuring growth does not come at the expense of authenticity.

“Gen Z and Millennial women are highly discerning,” Nguyen said.

“They don’t respond to brands talking at them — they respond to platforms that invite participation and reflect their values. Pretty Privilege understands this shift, and my role is to help scale that model responsibly.”

Thu Nguyen: Bridging Brand and Execution

Nguyen brings more than 15 years of experience across fashion, FMCG, and beauty, having worked across Australia, the United States, the UK, Europe, and Asia. Her career spans product development, supply chain optimisation, go-to-market strategy, and board advisory, a combination that bridges creativity with commercial execution.

The founder of Unhinged Business World, a global consultancy supporting start up founders in consumer-led industries. .

This dual perspective, as both operator and advisor has positioned Nguyen as a strategic asset for brands navigating scale.

The Economic Power of Gen Z and Millennial Women

The strategic relevance of Pretty Privilege is underpinned by the economic influence of its audience. Gen Z and Millennials now represent the largest consumer cohort globally, with women driving the majority of purchasing decisions across beauty, fashion, wellness, lifestyle, and media.

Women are estimated to influence or control up to 80% of consumer spending, while Gen Z alone is projected to contribute hundreds of billions of dollars annually to the global economy. Crucially, these consumers prioritise authenticity, values alignment, and community validation over traditional brand authority.

Platforms that can convene and engage these audiences meaningfully are increasingly positioned as long-term winners.

Looking Ahead

With Nguyen’s appointment as Non-Executive Director, Pretty Privilege signals its intent to scale with discipline, vision, and global ambition. As the platform expands its footprint and partnerships, executive leadership will play a critical role in guiding its next chapter.