Simpletics: The Natural Hair Care Revolution Changing Grooming

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — It’s 6 am on a busy weekday, and a man stands in front of the mirror, staring at a sea of hair products cluttering the countertop. He reaches for his usual styling product, only to be met with a list of ingredients that look more at home on a chemical lab report than in a hair care routine. Parabens. Sulfates. Phthalates. The list goes on, each ingredient designed for one thing: making the product work faster, cheaper, look worse, and all at the cost of health.

This moment of frustration sparked a simple idea: Why should men have to use chemicals to look good?

Enter Simpletics, a game-changing brand founded by both Dillon Latham and Oli Maitland in May 2024. Their mission was clear: create effective hair care products using the fewest possible ingredients, all of which are natural, health-conscious, and free of harmful chemicals. Today, Simpletics is disrupting the hair care industry, amassing over 200,000+ happy customers in just over 12 months, one product at a time, offering men the chance to look their best without compromising their well-being.

The Spark of Innovation

The foundation of Simpletics wasn’t built in a boardroom or during a meeting with investors. It was born out of personal frustration and the shared belief that hair care products don’t need to be filled with chemicals to be effective. Dillon, who’d gained a huge loyal following for his videos across social media, and Oli, at the forefront of the backend operations of the business, both felt there was a gap in the market for something better.

They saw how millions of men were unknowingly exposing their hair and skin to harmful ingredients. Dillon recalls: “I always had the same problem myself; people wanted products that gave them the outcome they were looking for, but the shelves were full of random formulas loaded with harsh ingredients that did little for their hair, giving us a huge gap in the market.”

Their solution was clear: create a product line that prioritized simplicity and natural ingredients, a line that people could trust without the worry of hidden chemicals. After all, why not keep it simple?

The Breakthrough: Simplicity Meets Performance

Simpletics launched with two flagship products: a sea salt spray and a texture powder. What made them stand out in the crowded grooming space? The answer was in the ingredients, or rather, the lack of them. Most brands pack their formulas with over 20 ingredients, many of which are synthetic. But Simpletics took a different approach, using just five ingredients for their sea salt spray and four for their texture powder.

“We knew that you didn’t need a crazy list of chemicals to get the results or the look you want,” explains Oli. “Our goal was to always keep it clean, effective, and minimal, but still deliver that perfect style every time, making it a no-brainer for anyone to switch to if they wanted to put their health first.”

It didn’t take long for the world to take notice. The sea salt spray, in particular, went viral. Not only did it perform excellently, adding texture and volume to hair without making it stiff or dry, but the scent, specifically the vanilla scent, “Vanilla Voyage”, became a standout feature, alongside the other scents, giving the product the title of ‘Amazon’s Choice’ on Amazon.

Going Viral: The Power of Social Proof

In just six months, Simpletics saw an explosive growth trajectory. With over 1 billion views across TikTok and social media platforms, the brand quickly became a sensation. Their sea salt spray became an Amazon best-seller, while the texture powder gained traction as a favorite among men looking for easy-to-use, high-performance styling solutions.

The momentum didn’t stop there. Dillon and Oli’s savvy use of influencers, many of whom were already fans of the brand, helped catapult the company to greater heights. “It wasn’t just about selling products,” Dillon explains. “It was more so about sharing a message that it’s possible to look good without compromising your health in the process.”

Customers flooded Amazon and the brand’s social channels with glowing reviews. “The best sea salt spray I’ve ever used!” said one satisfied customer. “It’s natural, smells amazing, and doesn’t make my hair feel dry and crunchy like the others I’ve tried.”

With over 200,000 happy customers worldwide, Simpletics has proven that there is a growing demand for natural, performance-driven hair care.

A New Standard in Hair Care

What sets Simpletics apart from its competition is the simplicity and transparency of its approach. While other brands may tout lengthy ingredient lists full of synthetic chemicals, Simpletics keeps it clean and effective, giving their customers full transparency of each of the ingredients in their products, with nothing to hide. Their mission is simple: to give men a styling solution that works, while prioritizing their health.

This philosophy of “fewer ingredients, better performance” speaks directly to the growing awareness of clean beauty, a movement that has recently been taking over the industry. Simpletics is at the forefront, leading the charge to make natural hair care the standard, not the exception.

The Simpletics Promise: Health, Simplicity, and Style

Simpletics' promise is more than just about looking good; it’s about feeling good. For Dillon and Oli, creating a brand that people could trust was just as important as offering products that delivered results. Every product they create is designed with the same ethos: Keep it simple, effective, and natural.

Their products are crafted with only the best, naturally sourced ingredients, and everything is made in the USA. This dedication to quality ensures that customers can feel confident in their choice to switch to Simpletics, knowing they’re choosing a brand that puts their health and their style first.

What’s Next for Simpletics?

With the success of their sea salt spray and texture powder, Simpletics isn’t stopping anytime soon. They’re working on expanding their product line, with a new hair clay launching soon that will maintain their signature approach to clean ingredients. But the vision goes beyond products.

“In all honesty, our intention wasn’t to just create products, but to make it seamless for people to put their health first whilst still getting their intended results,” says Dillon. “We want people to understand that you don’t have to use 20+ ingredients to look your best, and to keep pushing what natural, effective hair care can be.”

Why Simpletics is the Right Choice for You

If you’ve ever struggled with hair care products that leave you wondering about the ingredients they’re packed with or whether your hair health is taking a backseat to style, then Simpletics is the solution you’ve been looking for.

Their refreshing, clean & minimalistic approach to hair care ensures that you can get the look you want without the chemicals. And with thousands of customers raving about the brand across all platforms, it’s clear that Simpletics is quickly becoming a go-to name in men’s grooming.

Shop Simpletics’ all-natural products today and join the thousands of men who’ve made the switch to healthier, more effective hair care.

Ready to Make the Switch?

Discover the power of all-natural hair care with Simpletics today. With fewer ingredients and better results, it’s time to revolutionize your grooming routine.

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• Find Simpletics on TikTok: @Simpletics

Perfect Hair, Done Naturally - Simpletics.