Small Business Owners, Rejoice: Custom GPTs Are the Intern You Deserve (Without the Eye Rolls)

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) Move over unpaid interns and over-caffeinated to-do lists. There’s a new player in town, and it doesn’t need a lunch break. Small business owners can now tap into the power of custom GPTs  smart, trained AI assistants tailored specifically to their brand voice, business goals, and recurring headaches.

“It’s like giving your brain an extra brain,” says Carey Baker, founder of Midnightson Designs. “Only this one never forgets, never flakes, and never says, ‘Sorry, I totally spaced that.’”

The idea is simple: Take everything you already know (but keep buried in scattered docs and sticky notes), feed it into a custom GPT, and let it do the thinking, writing, and relationship-building for you. From customer service replies to email newsletters, social media captions to proposal templates  a custom GPT can draft, respond, summarize, and suggest  all in your tone, all on-brand.

“Marketing works when you do it consistently. A custom GPT makes that consistency possible  even when you’re tired, busy, or just really over the sound of your own typing,” adds Carey.

This AI-powered sidekick is ideal for:

Creatives who hate writing about themselves
Coaches juggling too many platforms
Service providers stuck in the feast-or-famine marketing cycle
Solopreneurs who miss deadlines they gave themselves

Unlike generic chatbots, custom GPTs can be trained on your own materials, your FAQs, proposals, pricing sheets, email templates, and marketing plans (yes, even the one you never finished). The result? An AI that sounds like you  only faster and more focused.

“Confidence is a byproduct of doing,” says Carey, echoing a mantra that’s helped many small businesses scale. “But courage is what gets you started. Trying out a GPT isn’t a huge leap. It’s just a baby step  and baby steps are my specialty.”

So if your brain could use a backup... or your team is just you in pajamas... maybe it’s time to build a GPT that works as hard as you do (minus the caffeine addiction).

Custom GPTs: A Game Changer for Efficiency

One of the standout features of custom GPTs is their ability to automate time-consuming tasks, freeing up business owners to focus on what truly matters in growing their business. From generating reports to handling customer inquiries, a custom GPT streamlines operations, ensuring that nothing slips through the cracks. Small business owners often wear many hats, and this added efficiency can significantly reduce the mental load of managing every detail. When you delegate routine tasks to a GPT, you gain back precious hours that can be spent strategizing or innovating.

Customizable and Scalable for Every Business

What makes custom GPTs even more compelling is their versatility. Whether you're a solopreneur or running a small team, these AI assistants scale to fit your needs. You can start with simple tasks like scheduling or responding to FAQs and gradually integrate more complex processes as your business grows. The beauty of a custom GPT is that it evolves with you. As your business shifts, so too can the GPT's functions, adapting to new products, services, or even shifts in your brand voice.

The Future of Small Business Support

Looking ahead, custom GPTs are poised to become an integral part of small business operations. As AI technology continues to advance, these systems will only get smarter, more intuitive, and capable of tackling even more sophisticated tasks. For small business owners, embracing this technology early can offer a competitive edge, allowing them to stay ahead of the curve and maintain a high level of productivity. By integrating custom GPTs into daily operations, business owners can enjoy the benefits of cutting-edge technology without the high costs typically associated with AI development.

Carey Baker
careybaker@midnightsondesigns.com
413-265-7116
https://midnightsondesigns.com