Super Chill Store: How the Duggal Brothers Are Redefining Wellness with a Lifestyle Twist

The Beginning of a Chill Revolution

It started with a simple but powerful vision: to bring calm, creativity, and community to an industry too often defined by confusion and clutter. In July 2021, amid the bustling energy of New York City, brothers Harmeet Singh Duggal and Gagandeep Singh Duggal, guided by their father Surjit Singh Duggal and blessed by Guru Ji, launched a digital sanctuary for wellness seekers: SuperChillStore.com.
What began as a spark of inspiration — the idea of making high-quality wellness products accessible, transparent, and enjoyable — soon evolved into a movement. “We didn’t want to just sell wellness products,” recalls founder Harmeet Singh Duggal. “We wanted to reshape how people experience well-being — to make it feel fun, approachable, and, well… super chill.”
Today, that vision has grown into one of the fastest-rising wellness platforms in the U.S., recognized for its authentic storytelling, rigorous quality standards, and commitment to fostering balance in a world that moves too fast.

From a Family Vision to a Global Brand

The story of Super Chill Store is one of passion deeply rooted in family and faith. The Duggal Brothers, inspired by their father’s entrepreneurial spirit and grounded in the teachings of gratitude and service, saw an opportunity to transform how people interact with wellness.
In an increasingly crowded wellness market, most retailers were focused on the transactional — product listings, discounts, and fleeting trends. The Duggals wanted something different: a lifestyle-driven experience that spoke to authenticity, trust, and the joy of discovery.
With a mission to create a serene digital oasis, Super Chill Store was built as more than a shop. It’s a destination where wellness enthusiasts can explore curated, lab-tested, USA-crafted products, all wrapped in a playful, creative shopping experience that reflects their core message: good vibes, always.

Building a Brand Around Balance and Trust

Transparency became the brand’s cornerstone from day one. Every product available on SuperChillStore.com undergoes rigorous testing and verification to ensure customers know exactly what they’re getting. This dedication to integrity has been a key factor in building their loyal following — a growing community of wellness seekers who return not just for the products, but for the brand’s spirit.
“Trust is everything in this industry,” says Harmeet. “People deserve to feel confident about what they put in their bodies. That’s why we’re obsessed with transparency, from sourcing to delivery.”
Unlike many competitors, Super Chill Store doesn’t just showcase wellness brands; it curates experiences. Its design, language, and product selection all reflect a modern, joyful take on self-care, making wellness feel less clinical and more connected to lifestyle.
The result? A brand that bridges the gap between quality and creativity, offering an environment where customers can relax, explore, and recharge.

A Turning Point: Redefining Wellness Retail

In just four years, Super Chill Store has rapidly evolved from a niche startup into a trusted global brand, serving thousands of customers across the United States and abroad. That success didn’t come by accident.
The company’s turning point came when the team decided to lean into lifestyle storytelling — highlighting the emotional and cultural connection between wellness and modern living. Through content, branding, and partnerships, they repositioned wellness not as a supplement, but as part of a holistic, balanced lifestyle.
This shift resonated deeply with a generation seeking relief, peace, and positivity in their everyday routines. The result: soaring engagement, repeat customers, and industry recognition that placed Super Chill Store among the fastest-growing wellness retailers online.

The “Super Chill” Experience

Visit SuperChillStore.com and you’ll instantly sense the difference. From its vibrant design to its conversational tone, the brand radiates warmth and ease. The founders have intentionally built an online experience that mirrors the calm confidence they want customers to feel after using their products.
Every detail — from product descriptions to visual storytelling — is designed to encourage a moment of mindfulness. Whether it’s a calming tincture, a rejuvenating balm, or a playful new arrival, each item represents the Duggal Brothers’ philosophy: wellness should be joyful, transparent, and empowering.
And while many competitors focus solely on retail, Super Chill Store has grown into a community hub for both individual consumers and wholesale partners. Their reputation for reliability, integrity, and innovation has made them a preferred partner for wellness brands seeking authentic representation in an ever-evolving industry.

Challenges and Commitment

Like any pioneering venture, the journey wasn’t without obstacles. The wellness market’s evolving regulations, the challenges of building trust online, and the complexities of ensuring consistent quality all tested the founders’ resilience.
Yet, the Duggal Brothers remained steadfast. Their solution? Leaning on values — family, transparency, and creativity. “Whenever things got difficult, we went back to our why,” Harmeet shares. “We’re here to help people find peace and positivity. That reminder kept us going.”
Their approach paid off. The company not only weathered the early uncertainties of the wellness boom but emerged as a standard-bearer for responsible, customer-centric retail.

Recognition and Growth

By staying true to their values, Super Chill Store has earned a reputation that stretches far beyond its New York roots. The brand has been recognized by wellness and lifestyle media outlets for its innovative take on retail — blending credibility with creativity in a way that feels both aspirational and accessible.
What’s more, their wholesale partnerships continue to expand, offering other wellness brands the opportunity to reach audiences through a trusted, transparent platform. This collaborative spirit reinforces the brand’s long-term vision: to build a global community of “chill-seekers” who see wellness as a way of life, not a fleeting trend.

A Vision for the Future

Looking ahead, Super Chill Store is poised to expand its product offerings, deepen its community engagement, and strengthen its partnerships both in the U.S. and abroad. With new collaborations and categories on the horizon, the team remains grounded in the same mission that started it all: to make wellness fun, accessible, and truly chill.
As the Duggal Brothers continue to evolve the brand, their focus remains on connection over competition, transparency over hype, and authenticity over algorithms. Their journey is proof that when business is rooted in purpose and integrity, growth follows naturally.

The Super Chill Way: Where Wellness Meets Joy

In an industry often clouded by noise, Super Chill Store stands as a reminder that wellness doesn’t have to be complicated; it can be creative, uplifting, and deeply human. Whether you’re exploring wellness for the first time or you’re a seasoned enthusiast looking for trusted quality, SuperChillStore.com offers more than just products. It offers an invitation: to pause, breathe, and rediscover balance — one chill moment at a time.

Experience the future of wellness for yourself. Visit SuperChillStore.com to explore premium,  lab-tested products curated for your peace, positivity, and playfulness.

Join the growing community of chill-seekers by following Super Chill Store on Instagram, Facebook, Twitter, and Pinterest ,  and discover what it truly means to live life the super chill way.