Super Taters: A Journey of Flavor, Flexibility, and Finding Our Identity

Super Taters officially opened its doors on April 1st, 2014, with a bold vision: to offer something beyond the realm of fast food. The founder’s ambition was clear from the start—a handcrafted, made-to-order experience that prioritized flavor, flexibility, and creativity, with a menu designed to cater to a wide range of tastes, including the pickiest of eaters.

From its inception, Super Taters aimed to stand apart from conventional fast-food establishments. Unlike the one-size-fits-all approach that many quick-service restaurants adopt, Super Taters offered a more thoughtful dining experience, one that was not bound by limitations but driven by an innovative spirit. The menu was crafted with precision and care, designed to offer something for anyone willing to give it a try.

However, over time, it became clear that trying to please everyone was a fast track to losing sight of the essence of what made Super Taters unique. The founder reflects, “I became more efficient—and more effective—as an owner and operator when I accepted that Super Taters doesn’t have to be for every single person.”

The realization was a pivotal one. While the desire to serve every customer was, and remains, an integral part of the company’s ethos, the founder acknowledged that not every individual would connect with the brand or its menu. “My real goal is to serve the people who appreciate who we are—those who understand and respect the craft, the flavor, and the identity we’ve built.”

Over the past eleven years, Super Taters has garnered numerous awards, widespread support, and a loyal customer base. This success, however, did not stem from attempting to conform to the expectations of others. Instead, it emerged from a commitment to authenticity, creativity, and an unwavering belief in the value of standing out. “It came from leaning fully into what makes us us,” says the founder.

The year 2020 marked a significant turning point for Super Taters. As the world grappled with the impact of the COVID-19 pandemic, the restaurant industry faced unprecedented challenges. In response, Super Taters pivoted its business model, moving away from a sit-down, dine-in format and evolving into a more takeout- and delivery-focused establishment. This shift maintained the same quality, the same menu, and the same passion, but adapted to a changing landscape.

“The pivot wasn’t easy, but it was necessary,” the founder notes. “We’ve survived—and thrived—because we’ve never been afraid to adapt.”

Embracing change, particularly when it disrupts long-established routines, is never easy. Often, the person who drives that change bears the brunt of others' frustrations. The founder has been no stranger to these challenges, acknowledging that “sometimes it feels like an attack on everything we think we know.” Yet, despite the hurdles, the founder remains resolute: “Change doesn’t wait for us. It happens with or without our permission. And I’ve found that people often direct their frustration about change at the person who initiates it. I’ve been that person. I’ve taken the hits. But I’d rather be on the forefront of change than be left behind.”

Super Taters’ success story is a testament to resilience and adaptability. From its humble beginnings as a unique fast-casual restaurant to its evolution into a thriving takeout and delivery-focused business, the brand has never lost sight of its core mission—providing exceptional flavor and quality in a way that’s distinctly its own. The journey has not always been easy, but it has always been authentic.

As the restaurant approaches its eleventh anniversary, the founder reflects on the journey so far and looks forward to the future. Super Taters will continue to embrace change and innovation, staying true to its roots while adapting to the ever-changing demands of the food industry.

For more information about Super Taters, its menu, or to place an order online, visit supertaters14.com.

Stay connected with Super Taters on social media to keep up with new menu items, special promotions, and more.

Contact Information: Super Taters
Phone: 337-889-5993
Website: supertaters14.com

Super Taters: A Decade of Culinary Innovation and Independent Success.