The Beautyholic by Mariyam Abid – A Global Voice in Beauty and Wellness

Mariyam Abid's journey from beauty enthusiast to The Beautyholic founder highlights authenticity and empowerment.

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — In 2015, during her college summer vacation, Mariyam Abid had little more than a notebook full of ideas and an unwavering curiosity.

Mariyam’s blogging journey began as a simple pursuit of knowledge, shaped by her own experiences as a consumer in a crowded beauty market. For her, it’s never been just about makeup or beauty—it’s about transformation, authenticity, and empowerment in an industry often dominated by filters and quick fixes.

She draws inspiration from simple joys: reading, working out, spending time in nature, and being around animals. When she’s not working, she turns to spirituality and self-improvement, both of which have become essential parts of her being.

With a background in Sociology and Early Childhood Development, she developed a unique perspective on understanding people, an insight she now channels into crafting honest, research-backed content for her growing audience.

"I believe in routines that fit real life, not the other way around," she says, a philosophy that has helped shape her brand.

The Beautyholic’s rise can be attributed to Mariyam's ability to balance professional expertise with personal storytelling, offering a refreshing take on beauty that connects deeply with her audience.

The turning point for The Beautyholic blog came when Mariyam realized that the beauty industry, often portrayed through the lens of glossy, perfect images, lacked transparency.

People wanted honesty, something that wasn’t common in a world driven by influencers pushing products without real results. It was then that Mariyam decided to combine her personal experiences and professional insights to offer something unique: transparent product reviews and DIY skincare routines that don’t require a hefty price tag.

"Every product review I write has one goal: helping women make informed, empowered choices,” she shares, emphasizing that her mission isn’t just to promote products, but to empower her readers to make decisions that align with their needs and values.

What sets Mariyam and The Beautyholic apart is the focus on minimalism, not just in beauty products but in the approach to life itself. "Minimalism in beauty doesn’t mean less care, it means more intention," she explains. This approach speaks to a broader lifestyle, one that values quality over quantity, mindfulness over excess, and authenticity over fleeting trends

The Beautyholic advocates for a simpler, more intentional approach to skincare, where confidence is nurtured through routine rather than chased through the latest fad.

As the blog gained recognition, it wasn’t just its transparent reviews that drew attention, it was its inclusivity.

The Beautyholic has become a space that celebrates all women, regardless of skin tone, body type, nationality, or story. Mariyam’s mission has always been to help women feel beautiful in their own skin, without feeling pressured to change who they are.

Her audience, which spans the globe, continues to grow because of this deeply human approach to beauty. The Beautyholic has become more than a beauty blog; it’s a platform for empowerment and acceptance.

Mariyam’s authenticity and dedication to her readers have earned her recognition from top beauty publications, cementing The Beautyholic’s place among the best beauty blogs worldwide. But even with such acclaim, Mariyam remains grounded, continually focusing on what matters most: her community.

She reflects, “In a world of filters and quick fixes, The Beautyholic stands out by offering honesty, global recognition, and a deeply human approach to beauty and self-care.”

For those looking to make beauty an accessible and authentic part of their lives, The Beautyholic offers more than just product recommendations. It offers a journey, a path toward embracing yourself as you are and making informed decisions about how to care for your skin.

Whether through minimalist beauty tips, honest product reviews, or empowering content that celebrates diversity, The Beautyholic provides the tools and support needed to feel your most beautiful, every single day.

Ready to redefine your approach to beauty? Dive into The Beautyholic’s treasure trove of honest skincare insights, minimalist beauty routines, and empowering content at The Beautyholic. Join Mariyam in her mission to help women everywhere feel confident in their own skin, no matter where they are on their beauty journey.

You can also follow Mariyam on social media for more inspiration and real, no-fluff beauty tips: Instagram, YouTube, Facebook, and LinkedIn.