The British School of Excellence™️: Empowering Global Leaders with Etiquette and Emotional Intelligence

Building Confidence, Changing Lives: The British School of Excellence™️

How The British School of Excellence™️ blends etiquette and emotional intelligence to shape confidence and leadership worldwide.

In a quiet London boardroom several years ago, a young professional entered an interview with impressive technical credentials but little presence. Nervous and unsure, he struggled to connect. After completing a program with The British School of Excellence™️, he returned to the corporate world transformed, commanding attention, speaking with clarity, and leaving others inspired by his newfound confidence. Stories like his are not rare; they are the heartbeat of The British School of Excellence™️, where etiquette and emotional intelligence (EQ) are modern-day tools for success.

A Vision Rooted in Human Connection

The British School of Excellence™️ was founded by Dr. Philip Sykes, a hospitality and leadership professional turned global authority on etiquette, presence, and emotional intelligence. His vision was clear: excellence should not be a luxury reserved for a select few, but an accessible, transformative skill set for everyone.

“Excellence is not about perfection. It is about authenticity, confidence, and the ability to make others feel valued,” says Dr. Sykes, Founder and CEO.

This philosophy became the cornerstone of the school, which now spans continents, equipping individuals from all walks of life with the confidence to thrive in any setting. From students mastering self-presentation to executives leading with authority, the school’s mission is to build confidence and change lives.

More Than Etiquette: A Philosophy of Excellence

Traditional etiquette often focused on rigid rules. The British School of Excellence™️ reimagines these principles for the modern world. Its programs combine timeless courtesy with emotional intelligence, creating a holistic approach to personal and professional growth.

“In a world of noise, presence is the new power,” Dr. Sykes explains.
Whether teaching young adults how to navigate interviews, training luxury hospitality teams to deliver exceptional guest experiences, or guiding leaders through its Magnetic Leadership framework, the goal is transformation, not theory.

Award-Winning Excellence

In recognition of its transformative impact, The British School of Excellence™️ has been named the Best Etiquette & Emotional Intelligence School in the UK of 2025 by Best of Best Review. This prestigious award celebrates the institution’s outstanding ability to blend traditional etiquette with modern emotional intelligence to shape confident, authentic leaders. It’s a testament to the school’s global influence and its dedication to transforming individuals and organizations.

Accredited Excellence with Global Reach

The British School of Excellence™️ is accredited by the CPD Standards Office, City & Guilds/ILM, and The Institute of Leadership & Management, ensuring that its training meets the highest professional standards. Its programs have a global reach, with clients in over 30 countries, including executives, diplomats, entrepreneurs, and students. From London to New York, Dubai to Singapore, the school adapts its teachings with cultural sensitivity, making its impact truly worldwide.

Transformation That Lasts

“When you change the way people show up in life, you change their results, and you change their world,” says Dr. Sykes.

The impact is evident in client experiences. A graduate learned to present with poise and secured her dream role. A senior executive discovered how to inspire trust and lead with integrity. A hospitality team elevated service standards to international recognition.

Programs are interactive, experiential, and personal, ensuring lasting behavioral change. Participants leave not only more polished but more empathetic, authentic, and influential.

Why It Matters Now

In an era defined by rapid technology, remote work, and fractured human connections, soft skills have become essential. Presence, empathy, and professionalism are no longer optional but differentiators.

 “Etiquette is not about which fork to use. It is about how you make people feel,” Dr. Sykes emphasizes.

The British School of Excellence™️ responds to this need by equipping individuals with the tools to navigate the complexities of modern life and business. Its work is not only about success but about creating ripples of excellence that improve workplaces, communities, and relationships.

A Movement, Not Just a School

Through books like Crushing Etiquette, international media features, and thought leadership on Unravel Magnetic Leadership, The British School of Excellence™️ has established itself as more than an institution. It is a movement. Its promise, “Building Confidence Changing Lives,” is not just a slogan, but a lived reality.

 “At the heart of everything we do is a simple truth. When people feel confident, they create ripples of excellence that reach far beyond themselves,” says Dr. Sykes.

Step Into Transformation

The British School of Excellence™️ is proving that excellence is not about perfection but about presence. It is about inspiring confidence, cultivating kindness, and shaping leaders who influence with integrity. For anyone seeking to elevate their personal presence, professional impact, or organizational culture, the school offers a path toward lasting transformation.

Learn more about The British School of Excellence™️ by visiting their website, connecting on Facebook, following their Instagram, joining their LinkedIn, or subscribing to their YouTube channel.