The Legacy of Gratitude: How Blessed But Humble Was Born

NATIONWIDE - AUGUST 2025 - (USAnews.com) When Chancie C. Johnson Jr. decided to launch Blessed But Humble Inc. in December 2023, it wasn’t just about clothing. It was about honoring the wisdom passed down from his beloved grandmother, Granny Lissie. Her simple yet profound words, "Be blessed and humble/grateful with what you have because the Lord giveth and taketh," became the cornerstone of the brand. From pop-up shops in Nashville to upcoming fashion shows at New York Fashion Week, the brand has rapidly gained recognition, embodying a message of humility, gratitude, and the strength of family.

The Origin: A Journey Rooted in Family Wisdom

The concept of Blessed But Humble isn’t just a business venture; it’s a personal mission to spread a legacy of gratitude and humility. Chancie’s grandmother, Granny Lissie, left an indelible mark on his life. Her advice, grounded in the belief that life’s blessings are fleeting, inspired him to launch a brand that transcends fashion.

“Granny always said, ‘The Lord giveth and taketh,’” Chancie recalls. “She taught me to appreciate what I have because one minute, you can have it all, and the next, everything could be gone. That was the foundation of the brand. It’s more than clothes—it’s a way of life.”

In 2023, as Chancie navigated the loss of his grandmother, he found himself yearning to bring that philosophy into the world. What started as a personal tribute soon blossomed into a full-fledged clothing line—a platform to share Granny’s timeless wisdom with the world. And so, Blessed But Humble Inc. was born.

Overcoming Obstacles: Building the Brand

Starting a clothing brand during a time of grief is no easy feat, but Chancie’s deep commitment to his grandmother’s teachings fueled his determination. He faced the typical challenges—sourcing materials, designing collections, and building brand awareness. However, what set Blessed But Humble apart wasn’t just the clothes; it was the message behind them.

With every piece in the collection, Chancie aims to remind people of the power of humility and gratitude. His designs are not flashy or ostentatious; they are understated yet powerful, like the values they represent. The brand's message is universal, resonating with people from all walks of life, making it accessible to everyone, no matter their background.

“We want everyone to feel like they belong when they wear our pieces,” Chancie explains. “The clothing is a symbol, a reminder that no matter where you are in life, staying humble and grateful is what matters most.”

The Breakthrough: Achieving Recognition and Growth

In just a short time, Blessed But Humble has already garnered attention on a national scale. Chancie’s participation in the 30th Anniversary of the Black Women’s Expo in Chicago in August 2023 marked a major milestone for the brand. The event allowed him to showcase the clothing line to a larger audience, and the recognition continued to grow, especially when he was featured on ABC News.

But the brand didn’t stop there. Chancie also took part in several pop-up shop events in Nashville, as well as fashion shows in Indianapolis. These efforts paid off when Blessed But Humble was invited to be a part of the prestigious New York Fashion Week in 2025, followed by appearances at Paris Fashion Week and Miami Fashion Week in 2026.

“It’s surreal,” Chancie reflects. “From my granny’s wisdom to being featured in major fashion events, it’s all coming full circle. We’ve worked so hard to build this brand, but the true blessing is in seeing how people connect to the message.”

What Sets Blessed But Humble Apart

In a world of fast fashion and ever-changing trends, Blessed But Humble stands out because it isn’t driven by trends—it's driven by timeless values. The message behind the brand is what resonates most with its followers: the belief that true wealth isn’t measured by material possessions, but by gratitude, humility, and the strength of one’s values.

Chancie’s approach to business and design is rooted in his understanding that clothing can be a symbol of something much deeper than fabric and thread. It can be a reminder to stay grounded, to acknowledge blessings, and to live with intention. Whether it’s a hoodie, T-shirt, or accessory, each piece from Blessed But Humble carries this core message.

Unlike other brands, which might appeal to a specific demographic or trend, Blessed But Humble speaks to everyone. It’s a brand for people of all ages, backgrounds, and walks of life, unified by the common thread of gratitude and humility.

“We’re all blessed,” Chancie says. “No matter where you’re at in life, there’s always something to be thankful for. And that’s what our brand stands for—recognizing the blessings in every moment, big or small.”

Looking Ahead: Expanding the Legacy

As Blessed But Humble continues to grow, Chancie is committed to staying true to the core values that his grandmother instilled in him. The brand will remain focused on promoting humility and gratitude, no matter how much success it achieves.

“I want people to wear our pieces and remember that no matter what life throws at you, humility and gratitude will always be your strength,” Chancie shares. “We’ll continue expanding, but the message will never change. We’re here to inspire, to remind people that being blessed is not just about what you have, but how you live.”

Looking forward, Chancie plans to expand the collection and introduce even more designs that reflect the brand’s core values. But no matter how large the company grows, the heart of Blessed But Humble will always remain the same—grounded in the wisdom of Chancie’s grandmother and the simple yet powerful message of gratitude and humility.

Embrace the Blessings

Blessed But Humble Inc. is not just a clothing line—it’s a movement. It’s about recognizing the blessings in your life, living with intention, and staying humble no matter where life takes you. Chancie C. Johnson Jr.’s personal journey, fueled by his grandmother’s wisdom, has birthed a brand that speaks to the heart of what it means to live gratefully and humbly.

To explore the full collection and embrace the message of gratitude and humility, visit Blessed But Humble’s website. Stay connected with the brand on social media through Instagram and TikTok.