Built By Athletes, For Athletes
From sleeping in a car while working on building an MVP to empowering over 75,000 active athletes worldwide, GRAET has always been about grit, transparency, and giving athletes the stage they deserve. Founded by former NHL skills coach, Kroni Hope, GRAET transforms the sports recruitment process into a mobile-first experience that is as intuitive as TikTok and as professional as LinkedIn.
Backed by top VC funds from Europe, including Kaya, Miton, and more recently Inovia Capital from Canada, GRAET has expanded its presence from Europe to North America, reshaping the recruitment landscape on both continents. But GRAET’s story isn’t just about where it’s going, it’s about the athletes who power it and the journey it’s enabling for them.
Kroni’s Journey: From Player to Pioneer
Kroni Hope has been in every corner of the game: elite player, NHL skills coach, and agent. He’s seen how expensive showcases and paywalled databases kept deserving athletes out of the spotlight. For far too long, the system was designed to benefit only the elite few, leaving others in the shadows. GRAET flips that model, providing an athlete-first approach that puts every player in the driver’s seat.
With GRAET, profiles are streamlined and powerful. Players showcase their stats, highlights, and milestones with a single tap. Coaches can directly message athletes, bypassing the usual gatekeepers that typically block access between talent and opportunity. Most importantly, GRAET gives athletes free access, no paywalls, no hidden costs, ensuring that every player has the chance to be seen.
The result? Thousands of direct offers flow through the app every month. One Swedish forward shared, “35 scouts messaged me in a week, thanks, GRAET!” Proof that the platform works and is transforming the way athletes connect with recruiters.
Opening Access Wasn’t Enough
As GRAET’s active user base exploded, the team started noticing a clear pattern: exposure alone wasn’t enough to close the gap between potential and professional contracts. Athletes needed more than just visibility, they needed structured guidance on how to improve, position themselves for success, and understand which leagues aligned best with their career trajectory. Coaches also wanted deeper, data-driven insights to make faster, smarter decisions about who to recruit.
So, GRAET went further. The team engaged directly with hundreds of users, players, parents, coaches, and scouts, to understand their challenges and needs. That feedback led to the creation of the Premium product: a game-changing tool for athletes who want a clear, actionable roadmap to success, not just a hope of getting noticed.
Introducing the AI-Powered Athlete Guidance
GRAET’s new Premium feature is a game-changer. It’s not just another tool, it’s a transformative solution designed for athletes who are ready to take their careers to the next level. The star of this update? GRAET’s AI-powered advisor, the first of its kind. This groundbreaking feature delivers personalized scouting reports, career roadmaps, insights, and guidance tailored to each athlete’s unique goals.
Once reserved for athletes with big budgets, this level of expert-driven coaching is now accessible to everyone, affordable, intuitive, and life-changing. Premium doesn’t replace the core, free platform that has always been GRAET’s backbone. Instead, it adds an extra layer of personalized support on top of the open-access features, allowing athletes to develop structured plans for success 24/7, at a fraction of the cost.
“We’re building more than a tool—we’re creating a movement that puts power back in the hands of young athletes,” says Daniela Hope, CMO of GRAET. “Premium isn’t just a feature—it’s the next chapter for athletes who are ready to go all-in on their future.”
A Movement, Not Just a Platform
GRAET is more than a platform, it’s a movement that’s changing the sports recruitment landscape. With cutting-edge technology, transparency, and an athlete-first approach, GRAET is empowering players from all corners of the world to take charge of their careers. The impact has been undeniable. More athletes are getting discovered. More players are receiving offers. And, for the first time, every athlete, regardless of their background or budget, has an equal shot at reaching the next level.
With the backing of top VCs and a rapidly growing active user base, GRAET is shaping the future of sports recruitment. It’s an ecosystem that connects athletes directly with coaches and recruiters, while providing structured, data-driven guidance. Whether athletes are just starting their journey, in the middle of it, or aiming for the professional ranks, GRAET’s tools are designed to help them reach their goals, faster, smarter, and with more confidence than ever before.
The Future Is Now
GRAET isn’t just a digital tool, it’s a revolutionary platform that’s leveling the playing field for young athletes everywhere. By connecting athletes directly with coaches, offering valuable insights, and providing guidance previously reserved for the few, GRAET is setting a new standard in sports recruitment. For athletes of all levels, the future is now, and GRAET is leading the way.
