THE10KSHOPNG: Affordable African Fashion for Every Wardrobe

NATIONWIDE - JANUARY 2026 - (USAnews.com) Since its founding in 2017, THE10KSHOPNG has been on a mission to make Nigerian traditional fashion accessible, stylish, and affordable for everyone. The brand, known for its unique blend of locally inspired, contemporary pieces and globally appealing designs, offers a budget-friendly range of women’s and unisex clothing that allows fashion enthusiasts to embrace cultural heritage without breaking the bank.

The Birth of THE10KSHOPNG

THE10KSHOPNG was created with a simple yet powerful idea: to make stylish, high-quality African fashion available at prices that anyone could afford. The brand’s signature pieces draw from Nigerian traditional fabrics and design elements, carefully crafted to merge cultural heritage with modern aesthetics. From beautifully designed dresses to casual pieces that exude a sense of effortless style, THE10KSHOPNG made its mark by offering garments ranging from 10,000 NGN (about $8 USD) to 18,000 NGN (about $12 USD).

By providing such affordable pricing, the brand quickly gained traction both locally and internationally, drawing in customers who appreciated high-quality pieces that didn’t require a hefty budget. Its promise was simple: wear stylish and intricate designs inspired by Nigeria’s rich traditions without the premium price tag. But as with many businesses, changes in the economic landscape sometimes bring challenges.

The Evolution and Rise of LÁRÀBÁ BY THE10KSHOP

In 2023, Nigeria’s economy faced a drastic shift that affected the cost of production for many businesses, including THE10KSHOPNG. This economic change made it harder for the brand to maintain its original price point of 10,000 NGN ($8 USD) without compromising on quality. Rather than compromising, THE10KSHOPNG’s founders took this as an opportunity for innovation.

In response, the brand launched its sister label in March 2025: LÁRÀBÁ BY THE10KSHOP. This new line expands upon the core values of the original brand while allowing for more elaborate, higher-end designs that require a larger budget for production. With price points ranging from 30,000 NGN ($22 USD) to 150,000 NGN ($106 USD), LÁRÀBÁ BY THE10KSHOP elevates the brand’s offerings with premium fabrics, intricate designs, and an expanded range of styles that appeal to a broader market.

LÁRÀBÁ BY THE10KSHOP has allowed the brand to continue growing and offering even higher-quality garments, while still keeping the spirit of THE10KSHOPNG alive with its commitment to affordability and cultural authenticity. The fabrics used in LÁRÀBÁ’s collections are more luxurious, with each piece crafted with the utmost attention to detail and craftsmanship. This allows the brand to serve customers who want both sophisticated and traditional African pieces, but at a slightly higher price point that reflects their superior quality.

The10kShopng: Where Heritage Meets Global Appeal

What makes THE10KSHOPNG truly unique is its seamless blend of Nigerian tradition and modern, globally recognized fashion trends. While the brand began with a commitment to showcasing Nigerian culture through accessible, wearable pieces, it has now expanded its vision. The mission remains the same: to be the first global African ready-to-wear brand out of Nigeria, similar to the success of Zara, H&M, and other international fashion giants.

Over the past seven years, THE10KSHOPNG has built a loyal customer base of over 5,000 individuals across the globe. From Nigeria to the United States, the brand’s accessible designs have captured the attention of fashion enthusiasts who want to express their cultural roots through modern, stylish pieces. Whether you're looking for something casual, an elegant dress for an event, or a versatile outfit for both work and play, THE10KSHOPNG provides options that seamlessly integrate traditional African aesthetics with global trends.

The Vision: Becoming the Go-To African Fashion Brand

The vision for THE10KSHOPNG extends far beyond affordable pricing. The brand aims to become the first global African ready-to-wear brand that stands proudly alongside the likes of Zara and H&M. As global fashion continues to embrace diversity and cultural expression, THE10KSHOPNG is poised to take the lead by offering African-inspired collections that cater to a wide range of tastes, occasions, and budgets.

The brand’s success in over seven years is just the beginning. With LÁRÀBÁ BY THE10KSHOP now in place, THE10KSHOPNG is able to offer premium products to a broader customer base, positioning itself as an African fashion leader that serves both high-end and budget-conscious shoppers.

Fashion With a Purpose

THE10KSHOPNG isn’t just about offering stylish, affordable clothing. It's about representing African heritage on the global stage while maintaining an ethos of inclusivity and accessibility. Each piece tells a story of craftsmanship, culture, and creativity, allowing wearers to showcase their African pride with every outfit. And with LÁRÀBÁ BY THE10KSHOP now available, those looking for even more intricate, luxury African fashion have a reason to celebrate.

Explore THE10KSHOPNG’s diverse collections today and find your perfect fit, whether you're after budget-friendly wear or looking to indulge in more premium African-inspired designs.

Discover More at THE10KSHOPNG and follow them on Facebook.