Truelli: The Health Revolution Women Didn’t Know They Needed

NATIONWIDE - SEPTEMBER 2025 - (USAnews.com) — Imagine if your period didn’t just signal the start of a new cycle, but also served as a regular checkpoint for your overall health. What if instead of just dealing with cramps, fatigue, or mood swings, you could track and understand your body's key health metrics, gaining insights into your hormones, metabolism, and even sexual health, all from something you experience every month?

This is the bold vision behind Truelli, a healthtech startup that is reimagining women’s healthcare with a groundbreaking menstrual pad. But this is not just any ordinary sanitary product, this is a smart pad that gathers and analyzes menstrual blood, turning it into actionable health data. It’s a simple but revolutionary idea that could shift the way women approach both self-care and clinical health management.

From Simple Idea to Health Revolution

The story of Truelli begins with founder Sabine Zureikat, who saw an opportunity in an overlooked aspect of women’s health. “For far too long, menstruation has been seen as a monthly nuisance, something to be endured rather than understood,” she says. Zureikat’s goal was simple: what if menstruation could be used as a tool for health empowerment? What if it could become a personal health checkpoint, offering women valuable insights into their bodies, without the need for complex tests or doctor’s visits?

The result is Truelli's smart menstrual pad, a product that scans menstrual blood and assesses key health indicators such as nutrient levels, hormonal changes, metabolic function, and sexual health. This isn’t just about tracking a period; it’s about making each menstrual cycle a proactive health monitoring opportunity.

A Game-Changer for Women's Health

What sets Truelli apart isn’t just its cutting-edge technology, it’s how it speaks directly to the needs of women. Until now, women’s health has often been underrepresented in research, development, and innovation. Truelli is addressing that by using menstrual blood, a rich, underutilized biological signal, to unlock a deeper understanding of female-specific health needs.

The product isn’t just innovative; it’s deeply personal. Through the accompanying mobile app, women can view real-time data on their health, receive actionable insights, and track progress over time. This is proactive, preventative healthcare in a way that’s never been done before.

In many ways, Truelli is putting women’s health back in their hands, literally. With a product that connects them to their bodies in a new, powerful way, women no longer need to wait for clinical appointments or expensive tests to understand their health status. By simply using Truelli’s smart pad each month, they gain a deeper, more comprehensive picture of their well-being.

Breaking Barriers in Women’s Health

Truelli’s impact isn’t confined to just the technologically advanced regions of the world. The company is aware of the vast gaps in healthcare accessibility that many women face, especially in developing countries or areas where cultural stigmas limit open discussions about women’s health. By creating a product that’s both easy to use and deeply insightful, Truelli has the potential to make a tangible difference globally, offering women everywhere a personal, reliable health tracking tool.

“The women’s health industry is underfunded and undervalued,” says Dr. Saba Alzabin, Truelli’s Chief Scientific Officer. “For us, this technology isn’t about profit. It’s about breaking down systemic barriers in healthcare access and ensuring women have the tools they need to take care of their health.”

The Power of Purpose and Innovation

Truelli is more than a healthtech company, it’s a movement driven by purpose. Backed by prominent investors such as KBW Ventures, Meshari Al Jabr, Vital Ventures by Revival Lab, and 500 Global, Truelli is leveraging science, technology, and passion to rewrite the rules of women’s health. And the company’s drive to make a meaningful difference in healthcare is evident in everything they do.

From their R&D processes to their commitment to making health data accessible and actionable, Truelli is focused on creating lasting change. “Women’s health has historically been overlooked, and we intend to change that,” says Zureikat. “Our product is a step toward a future where women have the same access to proactive, personalized healthcare as anyone else.”

Why Truelli Is the Health Tool Every Woman Needs

The power of Truelli lies in its simplicity. Instead of waiting for something to go wrong with your body, women can use their menstrual cycle as a constant opportunity for health monitoring. Whether it’s tracking hormonal fluctuations, understanding nutrient deficiencies, or gaining insights into metabolic function, Truelli makes it all possible without the need for invasive tests.

This is a game-changer for anyone who wants to stay ahead of potential health issues or simply understand their body better. Truelli offers a new kind of wellness tool, one that is intuitive, private, and empowering.

Ready to Revolutionize Your Health?

If you’re ready to take control of your health and gain insights into your body that go beyond just menstruation, Truelli is here to help. This innovative smart pad is more than just a product, it’s a tool that can help you understand your health like never before.

Explore the future of women’s health and learn more about Truelli’s smart menstrual pad by visiting www.truelli.com. Stay connected and follow Truelli on Facebook and Instagram for the latest updates and news.

In a world where women’s health has been ignored for too long, Truelli is here to offer a brighter, healthier future, one where every woman has the power to understand and control her own health.