Unlocking LATAM's Digital Market: Why You Can't Afford to Miss It
Discover why Latin America's digital market is a goldmine for international brands and how Chili and Unica are helping businesses succeed in the region.
By
Feb 5, 2026
The Gateway to LATAM: Unlocking a World of Opportunity
Expanding into new markets is an exciting challenge for businesses worldwide. But few regions offer as much untapped potential as Latin America (LATAM), home to over 770 million Spanish and Portuguese speakers. Among the leaders helping brands successfully navigate this vast market is Chili and Unica, a powerhouse in digital marketing and acquisition strategies.
Founded by Diego Vargas Ortiz and Hannah Leeming, Chili and Unica has made its mark by offering trilingual expertise (Spanish, Portuguese, and English) alongside a results-driven approach. Their focus on growth and return on investment (ROI) is helping businesses not only enter LATAM but also leverage its immense opportunities for expansion.
“LATAM isn’t as saturated as markets like the US, where digital advertising costs are high. This region offers a unique chance for growth, especially since its people consume digital content like no one else, on platforms like TikTok and YouTube,” says Diego Vargas Ortiz, co-founder of Chili and Unica.
Building Bridges Between LATAM and Global Brands
Diego's journey to founding Chili and Unica was shaped by his global experiences, from the USA to Europe and Asia, but it was his roots in LATAM that gave him a unique perspective on the region's potential. Having seen firsthand the barriers that international brands face when entering LATAM, he knew there was a gap in the market that Chili and Unica could fill.
“The complexity of LATAM markets often makes international brands miss the opportunity. With our deep understanding of the region’s culture, language, and dynamics, we help businesses create tailored strategies for success,” Diego adds.
Chili and Unica’s multilingual team brings a senior-level approach to every project, ensuring that clients receive customized solutions that maximize their ROI. With services ranging from paid media and SEO to CRM and conversion rate optimization (CRO), the agency ensures that its clients' digital efforts are measured, effective, and impactful.
Award-Winning Excellence in Growth-Driven Marketing
Chili and Unica’s commitment to excellence has not gone unnoticed. Recently, the agency was awarded the Best Growth-Driven Marketing Agency in LATAM of 2026 at the prestigious Evergreen Awards. This accolade recognizes their ability to drive business success through innovative, data-driven strategies and measurable results.
The award highlights Chili and Unica’s focus on helping brands thrive in LATAM by using cutting-edge digital solutions such as AI-driven analytics, real-time reporting, and a results-oriented approach to marketing. This recognition reinforces their leadership in the region and further cements their reputation as the go-to agency for businesses looking to expand into Latin America.
Tackling Key Obstacles in LATAM Expansion
One of the main challenges for foreign companies entering LATAM is understanding the region’s unique market dynamics. Each country within LATAM has its own set of preferences, consumer behaviors, and regulations. Chili and Unica addresses this challenge by providing tailored solutions that help brands navigate these complexities.
“We assist brands in understanding the specific nuances of different LATAM countries. What works in Brazil might not work in Mexico, and what works in Mexico may need adjustments for Argentina,” explains Hannah Leeming, co-founder of Chili and Unica.
With a proven track record of working with top global brands like Bytedance (owner of TikTok), Red Bull, and Black & Decker, Chili and Unica's expertise ensures that each marketing campaign is finely tuned for the local audience.
Why LATAM is a Market You Can’t Afford to Miss
LATAM presents an enormous opportunity for growth, with consumers spending an average of nine hours per day online. This region is highly engaged with digital content and quick to adopt new trends, making it an ideal space for brands looking to tap into a dynamic, digital-native audience.
Chili and Unica’s ability to identify these trends and convert them into actionable insights sets them apart. By leveraging a multilingual, culturally informed team, they focus on creating digital campaigns that resonate with local audiences while achieving measurable outcomes.
Their approach goes beyond just advertising, they also emphasize conversion rate optimization (CRO), ensuring that digital traffic converts into tangible sales and ROI. This comprehensive strategy guarantees that brands don’t just attract attention in LATAM, they also see significant business growth.
What Sets Chili and Unica Apart?
Chili and Unica’s approach stands out in several key ways:
Multilingual, culturally informed teams: Their trilingual team (Spanish, Portuguese, and English) ensures that brands can effectively communicate with diverse audiences across the region.
Data-driven strategies with measurable outcomes: Their AI-powered analytics and proprietary tools give clients real-time access to campaign performance.
Clear timelines and defined deliverables: Chili and Unica’s transparent process and hands-on approach provide clients with measurable results and open communication.
Collaborative, client-focused approach: Their dedication to long-term relationships ensures that clients receive expert guidance every step of the way.
Unlike other agencies that offer generic campaigns, Chili and Unica focuses on delivering high-impact, personalized marketing strategies designed to generate measurable business growth.
Take the Leap into LATAM: The Market of Tomorrow
Latin America represents a goldmine of opportunities for international brands. However, navigating its complexity requires a strategic, data-driven approach. Chili and Unica offer a comprehensive solution, blending technology, strategy, and regional expertise to help businesses unlock LATAM’s full potential.
If you’re ready to tap into one of the most promising digital markets in the world, Chili and Unica can help you get there. With their proven track record and commitment to results, they’re the partner you need to navigate and succeed in LATAM’s fast-growing digital landscape.
For more information about how Chili and Unica can help you grow in Latin America, visit their website or connect with them on social media at:
