Urbll: The Mother-Daughter Herbal Apothecary Transforming Self-Care

NATIONWIDE - OCTOBER 2025 - (USAnews.com) — Urbll, a women-owned, mother-daughter herbal apothecary, is reshaping the landscape of modern wellness. Founded in 2021 by Lai and her mother, Gigi, in South Carolina, Urbll has already made a mark on the wellness industry. With over 100,000 handcrafted products sold and more than 20,000 five-star reviews, the brand has become a trusted name in natural self-care. Urbll’s mission is more profound than simply selling wellness items—they aim to offer a return to simplicity, nature, and ritual. What began as a family project has since grown into a nationally recognized brand offering herbal teas, botanical oils, and whipped tallows to customers worldwide.

The Humble Origins of Urbll

Urbll’s journey began in the kitchen, where Lai and Gigi experimented with herbal ingredients to create products that aligned with their values. Today, Urbll is a testament to their belief in authenticity, transparency, and simplicity in wellness. Each product is handcrafted in South Carolina using ethically sourced, all-natural ingredients, free from additives, dyes, or synthetic fragrances.

"We never set out to build a brand," said Lai, CEO of Urbll. "We set out to share what we love—plant-based rituals that honor the body and soul. Our growth is a reflection of the people who believe in what we do."

The brand's focus on quality, integrity, and sustainability has driven its success. Urbll partners with small farmers and artisans to ensure that every batch is made with care and purpose, and each product is crafted with love and intention. "Our products are made with love, intention, and honesty," Gigi added. "That’s what our customers feel when they use them."

Urbll: Recently Recognized as the Best All-Natural Herbal Wellness Brand in the USA

Urbll’s commitment to purity and authenticity has recently earned the brand the prestigious title of Best All-Natural Herbal Wellness Brand in the USA of 2025 at the Best of Best Review Awards. This recognition highlights Urbll’s unwavering dedication to offering products that are both crafted with care and aligned with sustainable, holistic wellness practices. It also underscores the growing trust and loyalty Urbll has built within the wellness community.

"We are deeply honored to receive this recognition," said Lai. "It’s a testament to the hard work, love, and authenticity that has gone into every product. It’s also a reminder of our commitment to doing wellness the right way—simple, sacred, and honest."

What Makes Urbll Unique

Urbll stands out not just for its exceptional products but for the philosophy behind the brand. Unlike many wellness brands that chase fleeting trends, Urbll is driven by a dedication to creating products rooted in nature and crafted with integrity. "We never chase trends. Everything we make starts with a question: would I use this on myself or give it to my family?" Lai emphasizes. If the answer is no, the product doesn’t make it to the shelves.

Urbll’s approach to wellness is rooted in simplicity. They focus on ensuring every ingredient is responsibly sourced and free from artificial additives, preservatives, or dyes. This commitment to purity is central to their values and helps foster a connection with nature through their products.

“Transparency is everything to us,” says Gigi. “We know exactly where our ingredients come from, how they’re grown and handled, and we want our customers to feel the purity behind our products that we work so hard to maintain.”

A Family Brand Built on Integrity

At the heart of Urbll is a family bond that extends beyond the mother-daughter duo. Urbll is about more than just products; it’s about family, integrity, and a genuine love for their craft. This authentic connection is evident in every product they create.

“The connection we share as mother and daughter is in every product we make,” says Gigi. “It’s what gives our brand soul.”

Their shared values and vision resonate with customers, as Lai notes, “We’ve never lost sight of why we started. Our customers trust us because they know we’re a small, real brand with no investors and no mass-market pressures. We create products we believe in, and that’s one big reason people feel good about supporting us.”

Urbll’s Future: A Commitment to Natural Living

Urbll’s mission is clear: to reconnect people with the beauty of simple, plant-based living. As the brand grows, they remain committed to offering the same level of care, authenticity, and quality that has always defined Urbll. From herbal teas and botanical oils to nourishing whipped tallows, every product is designed to nurture both the body and the spirit.

Urbll's continued success is not just about growth—it’s about maintaining the values that have always guided their work. As Lai reflects, "The future of Urbll isn’t just about growing bigger. It’s about ensuring that every product we create continues to embody the care, authenticity, and love we’ve always poured into our work."

Why Urbll Stands Out

• Authenticity & Family Values: Urbll is a women-owned, family-run business with a strong commitment to integrity and craftsmanship. Every product is made with love by a mother-daughter team.
  
  

• Purity & Transparency: Free from artificial additives, preservatives, and dyes, Urbll ensures customers receive only the purest ingredients.
  
  

• Small-Batch Craftsmanship: Every Urbll product is handmade in small batches to ensure the highest quality and freshness.
  
  

• Sustainability: Urbll is dedicated to sustainable practices, from responsible sourcing to supporting small-scale artisans and sustainable agriculture.
  
  

• Rave Reviews: With over 20,000 five-star reviews, Urbll has earned a devoted following thanks to its quality and authenticity.
  
  

Discover the Urbll Experience

For those looking to reconnect with nature and embrace a pure, all-natural wellness routine, Urbll offers more than just products—it offers a return to simplicity, authenticity, and care. From their signature herbal teas to their nourishing botanical oils and whipped tallows, Urbll's handcrafted creations help transform everyday routines into meaningful rituals.

Visit Urbll.com to explore their full range of products and experience the difference that love, craftsmanship, and natural wellness can make in your life.