Veteran to Visionary: How Brian and Michelle Cook Use AI to Empower Small Business Owners

NATIONWIDE - NOVEMBER 2025 - (USAnews.com) — In the world of small business ownership, many entrepreneurs face constant pressure and uncertainty. Brian Cook, a Marine Corps veteran and former police officer, understands this struggle firsthand. After surviving a life-threatening incident, Brian found a new sense of purpose, dedicating himself to helping small business owners thrive. Today, alongside his wife Michelle, Brian leads Empowering Humans Digital Media, a company combining military discipline, psychological insight, and innovative AI solutions to support small businesses and their owners. Headquartered in Billings, Montana, Empowering Humans serves clients nationwide.

The Mission of Empowering Humans Digital Media

At the heart of Empowering Humans Digital Media is a simple belief. Small business owners deserve solutions that simplify their operations and reduce stress. Brian reflects on the clarity he gained from his own near-fatal experience: "My life almost ended once. That taught me that time is precious. That is why I help business owners protect theirs." This philosophy shapes the company’s approach, offering straightforward tools and systems to help businesses grow without feeling overwhelmed.

A Legacy of Service and Resilience

Empowering Humans is more than just a business; it’s a family legacy built on values of service, integrity, and resilience. Brian’s journey began in the Marine Corps, where he developed leadership skills under pressure. Later, as a police officer, Brian honed his understanding of human behavior and clear communication, skills he later applied to help small businesses navigate the complexities of digital marketing.

Michelle’s background in psychology and business strategy plays a central role in how Empowering Humans helps clients break through overwhelm and grow with clarity. With her experience scaling a business from a single store to over 300 locations, Michelle brings strategic insight that is integral to Empowering Humans’ success. "Stress is a signal that something needs to change. Once your systems are simple, your confidence comes back," Michelle explains. Her focus on clarity and simplicity has helped countless business owners regain control and confidence in their operations.

Their strengths complement each other perfectly, creating a balanced approach that blends strategy, compassion, and structure. Together, Brian and Michelle have built a business that combines the power of AI with a deep commitment to family values.Their family centered company is rooted in Billings, Montana, where they continue to grow their mission and help small business owners across the country. Their son Jordan, a Marine Corps veteran, is preparing to join the team, bringing fresh insights into the company’s marketing strategies. As Brian puts it, “Our family business exists to empower your family,” reflecting their commitment to helping other families succeed.

Simplifying AI for Small Businesses

While AI might seem like a complex or intimidating field, Empowering Humans is changing that narrative. The company offers simple, accessible AI solutions designed to help small business owners save time, reduce stress, and increase efficiency. As Brian explains, "AI should make your life easier. If it does not give you time back, it is not being used right."

By automating repetitive tasks and simplifying marketing, Empowering Humans helps businesses get found online and reclaim hours of lost time. This practical use of AI is intended to support businesses, not overwhelm them.

Michelle adds, "Once you understand AI, you realize how much time it can save you. It gives you back control and allows you to focus on the things you truly care about." Through personalized guidance, Empowering Humans helps clients integrate AI solutions into their operations with ease, enabling them to gain a competitive edge in the marketplace.

A Commitment to Client Success

Empowering Humans Digital Media prides itself on its personal approach to client relationships. Unlike many digital marketing agencies, Empowering Humans doesn’t just provide a service, they work closely with clients, offering the support needed to help businesses thrive in a complex digital world. Brian emphasizes, "We don’t just work for our clients; we work with them. We treat every client like family, because that’s how we run our business."

This approach has resulted in long-lasting relationships built on trust, transparency, and a genuine desire to help clients succeed. Empowering Humans takes the time to understand each business and its unique needs, ensuring that the solutions they offer are tailored and effective.

Finding Clarity and Growth with Empowering Humans

For small business owners feeling overwhelmed by the complexities of digital marketing, Empowering Humans Digital Media offers a clear path forward.From their home base in Billings, Montana, Brian and Michelle continue to support entrepreneurs who want a simpler, more hopeful way to grow. With the support of Brian and Michelle Cook, along with their family-oriented approach and AI solutions, business owners can simplify their operations, reduce stress, and focus on what matters most, their customers and their mission.

Their mission is simple. Help small business owners build a business that supports their life instead of consuming it.

Empowering Humans Digital Media is ready to help small businesses grow with purpose and clarity. Learn more about how AI can work for your business at Empowering Humans Digital Media’s website.

For more insights, connect with Michelle on Facebook and you can also watch a powerful client testimonial from Jason Elliott on YouTube.