Vintage Vixen Cosmetics: Redefining Beauty for Peri-Menopausal, Menopausal, and Post-Menopausal Women

NATIONWIDE - DECEMBER 2025 - (USAnews.com) In a world where the beauty industry often overlooks mature women, Vintage Vixen Cosmetics stands as a bold disruptor. Founded by Jeri Guyette-Beckles, this innovative brand was created with a single mission: to serve and empower multi-ethnic, middle-aged women 35 and "Finer." With products designed specifically for peri-menopausal, menopausal, and post-menopausal skin, Vintage Vixen Cosmetics is changing the narrative around aging and beauty.

The Birth of a Brand

In 2019, Jeri Guyette-Beckles, a cosmetic scientist, licensed master cosmetologist, and paramedical aesthetician, set out to address a glaring gap in the beauty industry. She saw that mature women, especially those navigating the stages of menopause, were being neglected by most major cosmetics brands. “Women aged 35 and beyond were not being represented,” says Guyette-Beckles, recalling the moment that sparked the creation of her company.

Inspired by her love for Old Hollywood glamour and a deep commitment to nurturing skin, she set out to develop a line that would not only enhance beauty but also nourish the skin. With a background in biology and a career working with dermatologists, plastic surgeons, and aesthetic professionals for over 35 years, Jeri knew exactly what ingredients would support the skin's needs during the aging process.

The Vision Behind Vintage Vixen

Vintage Vixen Cosmetics isn’t just a beauty brand – it’s a movement. Jeri wanted to create products that weren’t about fighting aging but rather embracing it. “We are ProAge,” she explains, “Our goal is to empower women to embrace their beauty at every stage of life.” The line is designed to support the unique needs of aging skin, particularly in terms of collagen production and hydration, which decline as estrogen levels drop. With botanicals like avocado, castor, and coconut oils, along with Shea butter and Vitamin E, Vintage Vixen Cosmetics offers a luxurious formula that keeps skin glowing and nourished.

The brand rejects the term "anti-aging," which Jeri sees as part of the problem in how society views older women. Instead, Vintage Vixen Cosmetics celebrates what it means to age gracefully and beautifully. “There is beauty at all stages of life,” she says. “And we should feel beautiful and relevant, regardless of our age.”

A Product with Purpose

What truly sets Vintage Vixen Cosmetics apart from other brands is its careful formulation. Each product is infused with powerful, natural botanicals to combat the dryness, wrinkles, and skin laxity that often accompany menopause. The ProGenerative™ formula ensures that the products support the skin at a cellular level, nourishing and hydrating it while providing UVA and UVB protection. Whether it’s lipsticks or multi-functional eyeshadows, the product line is designed to deliver "Glam Goodies" that are not only effective but also beautiful and luxurious.

Vintage Vixen Cosmetic’s commitment to quality doesn’t stop with the ingredients. The company adheres to strict manufacturing standards, working with overseas partners who comply with the European Union’s Regulation (EC) No. 1223/2009. The products are cruelty-free, paraben-free, and vegan-friendly, making them a safe and eco-conscious choice for those looking to enhance their beauty regimen without compromising their values.

Breaking Through the Beauty Industry

In just a few short years, Vintage Vixen Cosmetics has made a significant impact. The brand has earned recognition and accolades, including awards from ACHI Magazine, Generals, Bosses & Bossettas, and more. Additionally, Vintage Vixen Cosmetics has been recognized as a go-to brand for middle-aged women who want to embrace their beauty at any age.

One of the brand's major milestones came in 2022 when it became the Official Cosmetic Sponsor for the Celebrity Mamas Check-in Reality TV Show. This partnership is a testament to how far the brand has come in terms of visibility and its commitment to representing older women in the beauty industry.

Jeri’s journey hasn’t been without obstacles, but it’s been driven by her belief in the mission of Vintage Vixen Cosmetics. “When we started, we knew it was a risk, but we also knew it was necessary,” she says. “There’s a large and underserved market of women who want to feel seen, heard, and appreciated. We’re here to fill that gap and challenge ageism.”

What’s Next for Vintage Vixen?

Looking ahead, Vintage Vixen Cosmetics has big plans for growth. With the support of its loyal customers and an ever-expanding product range, the brand is poised to continue making waves in the beauty industry. “We’re not just a cosmetics brand. We’re about changing beauty standards, disrupting ageism, and empowering women,” Jeri affirms. “We’re just getting started.”

As Vintage Vixen Cosmetics continues to grow, it remains committed to its mission of embracing aging, celebrating women, and creating beauty products that nurture, not just beautify. Jeri’s message is clear: beauty doesn’t have an age limit, and neither should self-expression.

A Call to Action

Are you ready to embrace the beauty of aging? Visit Vintage Vixen Cosmetics today and discover how you can feel empowered, beautiful, and radiant at any age. Whether you're looking for nourishing skincare or vibrant color cosmetics, Vintage Vixen Cosmetics is here to help you awaken your inner alpha and live life out loud. Be bold, be beautiful, and embrace the power of your second, third, or even fourth chapter of life with Vintage Vixen Cosmetics.