Why OuiLove Paris Is Revolutionizing Marriage Proposals for American Couples

NATIONWIDE - DECEMBER 2025 - (USAnews.com) When a nervous partner reaches out at the last minute, asking for help to make their dream proposal a reality in Paris, it’s not just about planning an event, it's about creating a timeless memory. For Matthieu Sauleek, the founder of OuiLove Paris, these moments are far more than just a job. They are the culmination of years of dedication, passion, and a deep understanding of what love truly means. It’s not just about flowers and candles it’s about capturing the essence of a life-changing moment.

Since launching OuiLove Paris in 2018, Matthieu has transformed the marriage proposal landscape in the world’s most romantic city. In just a few short years, he has orchestrated over 750 bespoke proposals, earning his company a reputation as France's premier proposal planning service.

What makes OuiLove Paris truly stand out isn’t just their flawless track record, it’s their ability to blend precision with emotion, creating personalized experiences that couples will treasure forever. It’s this combination of human connection, trust, and unwavering commitment that has allowed the company to grow rapidly, recently expanding to the French Riviera and soon to Marrakech, as well as gaining recognition for their innovative products like the first-ever DIY proposal box.

But it’s not just the stunning backdrops of Paris and the French Riviera that make OuiLove Paris so special, it's the unique blend of American expectations and French romance that makes this company a perfect fit for the hundreds of American couples who choose Paris to pop the question.

The American Love Affair with Parisian Proposals

For many American couples, Paris is the ultimate destination to create a perfect marriage proposal. The Eiffel Tower, the charming cobblestone streets, the breathtaking gardens, and the romantic atmosphere of the city it’s a setting that’s practically made for proposals. But while Paris may offer the scenery, the cultural nuances can be tricky to navigate, especially for those unfamiliar with local customs, language barriers, or even how to get access to the best venues.

This is where OuiLove Paris excels. Thirty percent of their clients are international, predominantly from the U.S. “Americans consistently choose Paris for one of life’s most important moments,” Sauleek explains. “We understand both cultures the American desire for seamless communication and flawless service, and the French artistry in creating magical experiences. That’s our sweet spot.”

The team at OuiLove Paris knows how to bridge this cultural divide, ensuring that American clients feel at home while delivering a truly authentic French experience. Whether it's offering English-speaking coordinators or understanding the American penchant for meticulous planning, Matthieu’s team makes sure each proposal is both flawless and deeply personal.

Making Romantic Proposals Accessible at Every Budget

While Paris may offer some of the most luxurious settings for marriage proposals, not every couple has the budget for private rooftop dinners or Eiffel Tower cruises. That’s why OuiLove Paris is leading the charge with innovation launching France’s first DIY proposal box.

“I wanted to create a solution that allowed couples to have a high-quality proposal experience without breaking the bank,” Matthieu says. “Not everyone can afford a €990 rooftop experience, but everyone deserves a beautiful proposal. Our DIY box offers everything you need to create a magical moment from rose petals to LED candles, a tutorial video, and a romantic playlist all for under €199.”

This innovative product has democratized romance, offering an affordable yet memorable way for couples to celebrate their love and commitment. Whether you’re in Paris or across the globe, this box allows you to craft the perfect proposal on your own terms, with professional-quality materials and guidance.

Behind the Scenes of a Perfect Proposal

Creating a memorable proposal isn’t as simple as setting the stage and waiting for the magic to happen. Behind every perfect proposal is a team that thrives under pressure, problem-solving in real time, and managing details that are crucial for success.

“People don’t realize the pressure,” Matthieu admits. “When someone trusts you with their proposal, you’re holding their dream in your hands. I’ve driven across Paris in the rain with candles and flowers, coordinated surprise arrivals from three continents, and talked nervous partners through their jitters at 2 AM. Every single proposal has to be perfect, there are no do-overs.”

That level of commitment is what sets OuiLove Paris apart. The team’s willingness to go the extra mile sometimes literally ensures that every couple has a seamless, unforgettable experience. It’s not just about logistics; it’s about understanding the weight of this one moment and making it as magical as possible.

Why Destination Proposals Are Booming Post-Pandemic

After the pandemic, people’s outlook on life and love changed. Couples are no longer content with ordinary proposals; they want extraordinary moments to commemorate the beginning of their forever. With international travel booming, Paris has once again reclaimed its crown as the world’s most romantic city.

“We’re seeing couples invest more in meaningful experiences,” Matthieu shares. “They want their proposal to be extraordinary, not ordinary. Paris represents hope, romance, and new beginnings, and that’s why we’re busier than ever. It’s about making a bold statement that this moment is a once-in-a-lifetime experience.”

The rise in destination proposals especially in Paris has allowed OuiLove Paris to grow rapidly, expanding beyond the city to offer exceptional experiences in Provence. These breathtaking locations are now part of the OuiLove Paris portfolio, offering couples the option of intimate proposals in the French Riviera to Monaco.

Creating a Legacy of Love, One Proposal at a Time

At the heart of OuiLove Paris’s success is a mission to make every proposal not just a beautiful moment but a lifelong memory. Whether it’s orchestrating a surprise proposal at the foot of the Eiffel Tower or delivering a DIY proposal kit that transforms any space into a romantic haven, the team’s commitment to making dreams come true is unwavering.

For Matthieu, it’s more than just business, it's personal. “I launched OuiLove Paris because I was tired of seeing the same cookie-cutter advice online,” he reflects. “Every love story is unique, and the moment you ask someone to marry you should reflect that. We’re not just event planners, we're memory architects who understand that this one moment will be relived and retold for a lifetime.”

Ready to Plan Your Dream Proposal?

With the proven expertise of OuiLove Paris, every couple can experience the joy and excitement of a perfect proposal in Paris and Provence. Whether you’re looking for a full-service proposal experience or a DIY option, OuiLove Paris has the perfect package to create a magical moment that will be cherished forever. Visit OuiLove Paris today and start planning your unforgettable love story.