Why We Got Sick of Bad GPS Tracking and Decided to Do It Properly

As the founder of EZY GPS, Daniel Brunes knows the frustrations firsthand. Running a large Australian service business, he and his team were constantly challenged by the same issues that plague many fleet operators, unreliable GPS tracking, unclear vehicle locations, and the inefficiencies of traditional tracking platforms. For years, Daniel and his colleagues searched for a GPS solution that was practical, affordable, and easy to use. After testing countless systems and facing unending problems, they decided it was time to build their own.

A Mission Born Out of Frustration

EZY GPS was born not from a desire to create a tech startup, but out of necessity. The company began as a solution to a problem that every service business owner can relate to: they couldn’t find a GPS system that was simple, fast, and tailored to the real-world needs of day-to-day operations.

“We were just frustrated customers,” Daniel recalls. “We wanted a GPS platform that worked for our business, not a bloated, overcomplicated system that promised the world but delivered nothing but confusion.”

After trying several systems and discovering that each one was either too complex, too expensive, or simply ineffective, Daniel and his team decided to take matters into their own hands. They designed a platform that would address their own challenges and cater to the needs of other operators facing similar frustrations.

The EZY GPS Difference: Simplicity, Speed, and Transparency

EZY GPS is built on the principle that GPS tracking doesn’t have to be complicated to be effective. With a real-time tracking refresh rate of just 10 seconds, the platform offers a level of speed and accuracy that’s hard to find in the industry. Unlike many other systems that update every few minutes, leaving business owners to make decisions based on outdated information, EZY GPS ensures that users are seeing live, actionable data.

“We run service vehicles ourselves, so we understand the frustration of not knowing where vehicles are, dealing with staff disputes, and having no visibility when things go wrong,” Daniel explains. “That’s why we care so much about simplicity and real-time tracking. We believe GPS tracking should be simple, you log in, you see where your vehicles are. That’s it. No training, no manuals, no nonsense.”

This commitment to simplicity is paired with a powerful, operator-first platform that eliminates the hidden fees and surprise charges that have become all too common in the GPS tracking industry. EZY GPS is fully transparent with its pricing, what you see is what you pay, no games.

“We didn’t want to hide our pricing behind sales calls or demos,” Daniel says. “Our customers know exactly what they’re getting and how much it costs. Our flagship 5-year plan at $250 + GST per vehicle includes the device, SIM data, and full platform access. There are no hidden fees.”

Real Businesses Need Real Solutions

EZY GPS isn’t just another software company trying to sell to operators, it’s a platform built by operators for operators. Daniel and his team understand the unique challenges that come with running a service business. From managing a fleet of vehicles to ensuring accountability and protecting assets, EZY GPS was designed with these issues in mind.

“What makes EZY GPS stand out is that we’re not trying to impress you with fancy dashboards or features that look good in a demo but don’t actually help in real life,” Daniel says. “Our platform is clean, intuitive, and focused on what really matters: seeing where your vehicles are, in real-time, without the complexity.”

This practical approach has earned EZY GPS a loyal customer base that includes tradespeople, field-based operators, rental car companies, equipment hire businesses, and large fleet operators. They all choose EZY GPS because it’s easy to use, genuinely real-time, and offers unmatched value for money.

A Flexible, No-Hard-Sell Approach

One of the core values that sets EZY GPS apart from its competitors is its approach to customer relationships. While many companies rely on hard-sell tactics, scripted calls, and high-pressure sales processes, EZY GPS focuses on being accessible, open, and flexible.

“We don’t hide behind scripts or sales processes,” Daniel explains. “If someone calls us, we have a conversation and work out what makes sense for their business. We’re easy to deal with, and we’re always willing to make deals that work for our customers.”

This straightforward, human-centered approach has been a key driver of the company’s success. In a market dominated by complex, enterprise-level platforms and hidden fees, EZY GPS stands out as a breath of fresh air, an operator-led, customer-first company that cares more about earning long-term customers than protecting margins.

EZY GPS Wins 2026 Best GPS Tracking Company Award in Australia

EZY GPS has been recognized as the Best GPS Tracking Company in Australia for 2026, a testament to their unwavering commitment to simplicity, innovation, and transparency. With a platform designed by operators for operators, EZY GPS has revolutionized fleet management with real-time, actionable tracking data, exceptional customer service, and straightforward pricing. Their unique approach, which focuses on delivering reliable, user-friendly solutions without hidden fees, sets them apart in an industry often bogged down by complexity.

Why Customers Trust EZY GPS

In an industry that’s often plagued by overcomplication, hidden pricing, and marketing spin, EZY GPS is different. The company’s commitment to simplicity, transparency, and real-time tracking resonates with customers who are looking for a GPS solution that just works.

“We care more about earning long-term customers than protecting margin,” Daniel says. “If someone finds a comparable GPS solution at a better price, we’ll match or beat it. We want their business. It’s that simple.”

For customers, this means peace of mind, knowing that their GPS tracking system is not only practical and affordable but also built to meet the real-world demands of running a business.

What’s Next for EZY GPS?

As EZY GPS continues to grow, the team remains focused on the same core principles that drove its creation: simplicity, speed, and transparency. The company will continue to evolve its platform to meet the changing needs of its customers while maintaining the no-nonsense approach that has made it a trusted name in the industry.

If you’re a business owner looking for a GPS tracking solution that’s straightforward, affordable, and reliable, EZY GPS might be just what you’ve been searching for.

Visit EZY GPS today to learn more, and see how they can help you simplify fleet management with real-time tracking that actually works.