DEFI Snacks Introduces Functional, Protein-Packed Chocolate Bites with a Purpose to Empower Women in Business

At the heart of DEFI Snacks’ formula is sprouted buckwheat, a naturally gluten-free ingredient with a dense nutritional profile, rich in fiber, vitamins, and antioxidants. Known for its positive environmental impact, buckwheat is valued by regenerative farmers for its ability to improve soil quality. Although it’s commonly mischaracterized as a grain, buckwheat is actually closer to a berry and offers a unique health benefits, aligning with DEFI brand’s mission to prioritize better-for-you, functionally beneficial ingredients. Each DEFI snack bag contains 25–26 grams of protein, catering to fitness-minded individuals and health-conscious consumers alike, who still like to indulge every now and again.

Beyond its product lineup, DEFI Snacks embodies a purpose-driven approach from its inception. Recognizing the challenges women founders face in securing venture capital—who receive less than 2% of total funding—Jones has committed to donating 1% of profits from every sale to support female entrepreneurs. This initiative reflects DEFI brand’s dual mission of creating delicious snacks while fostering a more equitable business environment. “Our purpose is deeply woven into our brand,” says Jones. “Every bag sold contributes to amplifying women-led businesses, adding a sense of shared impact to each snack enjoyed.”

DEFI Snacks’ growth strategy includes a non-traditional retail approach, offering its products through direct online sales as well as select fitness locations. Currently available on the DEFI Snacks website and shortly on Amazon, the brand is also partnering with local gyms and CrossFit facilities in New Jersey, including Veracity Athletics in Summit, NJ, where the concept for DEFI first took shape. Jones aims to expand the brand’s presence to other health-focused venues, such as yoga studios and wellness centers, and eventually to national retailers that align with DEFI brand’s mission. This targeted strategy enables DEFI Snacks to reach consumers who prioritize quality ingredients and ethical brand values.

The launch of DEFI Snacks comes at a time when consumer interest in nutritious, purpose-driven snacks is high. Industry insights show that a significant portion of consumers seeks healthier alternatives to traditional indulgent snacks, with a growing preference for protein-rich options that support active lifestyles. Additionally, the chocolate snack market has been expanding, with a 4-year 4% compound annual growth rate over recent years, indicating strong potential for innovative brands like DEFI to capture the attention of health-conscious consumers.

DEFI Snacks’ packaging reflects the brand’s vibrant and purposeful identity, designed to capture attention on store shelves while appealing to modern consumers. The bold design mirrors the brand’s core values, conveying a sense of authenticity and purpose that aligns with DEFI brand’s dedication to fostering positive social impact. By merging nutritious ingredients with a strong commitment to empowering women in business, DEFI Snacks is setting a new standard in the snack industry. DEFI offers consumers a fresh approach to snacking—one that satisfies cravings, supports fitness goals, and contributes to a larger cause. Through its innovative products and purpose-driven mission, DEFI Snacks is proving that it’s possible to enjoy a satisfying snack while making a meaningful difference in the world of business.

To learn more about DEFI Snacks or to browse its offerings, visit www.defi-snacks.com and connect on social media at Instagram @defisnacks and Facebook DEFI Snacks.

Media Contact: Tatyana Jones
Founder, DEFI Snacks LLC
Email: [email protected]

Phone: +1 732-589-1418