How Trenton Luera’s Your First Scholarship Helps Families Secure College Football Opportunities
Learn how Trenton Luera’s Your First Scholarship is transforming the college football recruitment process for families.
By
Dec 28, 2025
NATIONWIDE - DECEMBER 2025 - (USAnews.com) For many families, the journey to securing a college football scholarship can feel like a daunting and uncertain path. Countless hours are spent filling out forms, sending emails, and attending camps, often with little to show for it. As parents watch other families celebrate scholarship offers for their sons, frustration can grow, especially when they know their athlete has the potential to compete at the same level.
Trenton Luera, founder of Your First Scholarship, knows this story all too well. His journey into the world of college football recruitment was anything but straightforward. After a tumultuous high school career, including being benched during his senior year, Luera was uncertain about his future. However, with a combination of persistence, strategy, and mentorship, he earned more than $500,000 in scholarships through a calculated approach to recruitment. Now, as a coach, he’s helping families just like his own navigate the complex world of college football recruitment with the same strategies that helped him succeed.
From Setback to Success: Trenton Luera’s Personal Journey
Trenton Luera’s story is one of resilience and determination. In high school, he was a backup quarterback with little exposure or attention from college coaches. His senior year was filled with setbacks, including being benched during his homecoming game, leaving him with limited film and even fewer opportunities. But it was during this time of uncertainty that Luera discovered a new way to approach recruitment, one that was less about waiting for coaches to find him and more about taking control of the process.
“It wasn’t about hoping for a lucky break,” Luera explains. “It was about actively putting myself in front of coaches, building relationships, and being strategic about how I approached recruitment.”
Despite the challenges, Luera’s method worked. By the end of his senior year, he had earned 15 scholarship offers totaling more than $350,000. He then moved on to junior college to continue building his recruitment profile, ultimately securing a $70,200 scholarship for his sophomore season. After refining his approach even further, he received additional scholarship offers, totaling over $466,000 in funding, and committed to Morningside University on a $36,100 per year scholarship.
It was this experience, transforming from a backup quarterback with little exposure to a highly recruited athlete, that laid the foundation for his work with Your First Scholarship.
Transforming the Recruiting Process for Families
In 2023, Trenton launched Your First Scholarship with the goal of helping families facing the same challenges he did. Through a combination of personalized coaching and done-for-you services, the company offers a comprehensive solution to the often overwhelming recruitment process. The program applies strategies that Luera himself used to achieve success, making the process more manageable for athletes and their families.
“We take the stress out of recruiting by providing families with the tools they need, including tailored outreach, automated messaging systems, and personalized coaching,” Luera explains. “Our focus is not just on getting exposure, but on ensuring that our clients know how to leverage that exposure and build meaningful relationships with coaches.”
The program’s strength lies in its holistic approach. While many services offer generic recruiting advice or provide templated emails, Your First Scholarship uses a combination of technology and human expertise to ensure each client’s recruitment strategy is tailored. This includes creating detailed recruiting playbooks, offering one-on-one coaching sessions, and building relationships with college coaches on behalf of the athlete to guarantee success in this difficult process.
Overcoming Obstacles: A Unique Solution for a Competitive Market
In a competitive landscape, what sets Your First Scholarship apart is its dual approach of coaching and done-for-you outreach. Unlike many traditional programs that rely solely on coaching, Trenton’s company handles much of the administrative work, sending out personalized messages, generating interest from coaches, and ensuring consistent follow-up.
“Families can focus on what matters most, supporting their athlete and helping them prepare for success, while we manage the logistical aspects of the process,” says Luera.
The company has already helped over 200 families secure more than $20 million in scholarships, and success stories continue to emerge. Parents and athletes alike praise the program for its clarity, actionable advice, and personalized approach. Your First Scholarship has become a trusted resource for families looking to confidently navigate the world of college football recruitment.
Proven Results: The Impact of Your First Scholarship
One of the best ways to measure the success of Your First Scholarship is through the achievements of its clients. Families who once felt lost in the recruitment process are now seeing their children earn offers from Division I, Division II, and NAIA schools. For example, one of Your First Scholarship’s families, Jonathan Harding, received 26 Division I scholarship offers with Your First Scholarship’s assistance. Another client, Luis Abad, earned an NAIA scholarship after initially feeling "completely lost" in the process.
“I was overwhelmed and didn’t know where to start,” says Luis Abad, parent of a 2024 running back. “Trenton’s guidance changed everything. The process went from waiting and hoping to actively engaging with coaches. It made all the difference.”
But it’s not just athletes who benefit, parents feel a sense of peace knowing their children are on the right path. Lance Lowell, the parent of a 2024 offensive lineman, shared, “Trenton helped us cut through the noise and focus on what truly mattered. His advice was transparent and honest, saving us countless headaches.”
The Future of Your First Scholarship
As Your First Scholarship continues to expand, Trenton Luera’s mission remains the same: to simplify the recruiting process and provide every athlete with the opportunity they deserve. Whether a player is just beginning or already progressing in their recruitment journey, Trenton’s personalized solutions offer a clear, actionable path forward.
For families eager to take control of their athlete's future, Your First Scholarship provides the guidance needed to navigate the recruitment process with confidence.
To learn more about how Your First Scholarship can help your athlete, visit Your First Scholarship or connect with Trenton Luera on social media:
