Vadim Barboza: Building iExotic to Redefine Global Luxury Travel
How one traveler's frustration with unreliable luxury services sparked a global concierge empire trusted by Drake, Karim Benzema, Fortune 500 executives, and elite travelers worldwide
By
Dec 5, 2025
NATIONWIDE - NOVEMBER 2025 - (USAnews.com) — Vadim Barboza’s journey into luxury travel began not with a grand business plan, but from a frustrating experience on a tarmac. After disembarking from a long flight, Vadim was disappointed by the lack of seamless luxury services that he had come to expect. "I landed in a new city and needed my lifestyle to mirror what I have at home,” he recalls. “The chauffeur couldn’t pick me up on time. Uber was unreliable. There was no selection of exotic cars. Airbnb homes were unavailable or not what I wanted.”
For most travelers, this would be a minor inconvenience. But for Vadim, a man accustomed to exceptional service, it was unacceptable. As a frequent high-net-worth traveler, he recognized the need for a solution that could guarantee the same level of service across every location. Rather than compromise, he founded iExotic, a luxury concierge service that integrates exotic car rentals, private jet charters, and premium accommodations into a single, seamless experience. Today, iExotic is trusted by clients who demand the highest standards of service.
From Frustration to Innovation: The Birth of iExotic
Before founding iExotic, Barboza had already found success with several online ventures. However, his frustration with the lack of reliable luxury services led him to identify a gap in the market. His goal was to provide more than just a premium service; he wanted to create a comprehensive solution that would redefine luxury travel.
The company's exponential growth reflects the success of this vision. iExotic has engineered a global luxury ecosystem spanning nearly every major U.S. city and international hubs including Dubai, Paris, South America, and the UAE. With dedicated staff in each market overseeing over 15,000 exotic vehicles, thousands of premium homes, private aviation, and white-glove concierge services, iExotic maintains the quality control that aggregators can't. Strategic partnerships with leading global luxury hotel companies further elevate the client experience in every destination
Beyond Rentals: The iExotic Approach
Unlike other services like Blacklane or Turo, which focus primarily on car rentals or chauffeured transport, iExotic redefines luxury travel by offering a holistic, high-touch service tailored to each individual’s needs. "It’s all in one place: seamless, vetted, highest quality, and, most importantly, personalized for each individual's needs," Barboza explains. "No dealing with automated systems or unresponsive hosts. iExotic is designed for those who expect excellence."
This commitment to quality has led to extraordinary experiences for clients around the world, such as coordinating last-minute private jet departures for business executives or arranging helicopter transport with exotic cars waiting upon landing. iExotic ensures that its clients, from business leaders to celebrities, receive a service that is as precise as their schedules demand.
A Fleet of Passionate Perfectionists
iExotic’s fleet isn’t assembled from standard wholesale lots or auctions. Each vehicle is handpicked and customized by automotive enthusiasts who specialize in creating unique, high-end experiences. The fleet includes exotic models such as the Lamborghini Aventador SVJ’s, a custom Porsches, and even newer electric vehicles like the Tesla Cybertruck. Each car is meticulously upgraded with premium features to meet the desires of their clientele.

Barboza, himself an automotive enthusiast, says, "Our team are car lovers and vehicle experts. We know what makes a vehicle special." This passion for perfection is reflected in every vehicle, which offers an unparalleled luxury experience for those who seek the extraordinary.
Expertise Across Every Vertical
What truly distinguishes iExotic from other companies is its deep expertise in all aspects of luxury travel. While many businesses act as intermediaries, iExotic was founded by individuals who were once clients themselves. Barboza and his team of specialists are experts in private jet chartering, luxury car rentals, and premium accommodations, ensuring that every aspect of the service is expertly curated.
The company’s aviation professionals, property managers, and chauffeurs are not only skilled in their fields, they understand the nuances of serving high-net-worth individuals. Barboza’s philosophy is simple: “We were clients who wanted a better experience, so we’re always pushing the needle for perfection.”
How iExotic Works: On-Demand Excellence
Booking iExotic’s services is easy. Clients can book on-demand through the iExotic mobile app or connect with the company’s 24/7 customer support team. For clients who require more detailed coordination, iExotic assigns a dedicated concierge team member familiar with their preferences. This hybrid model allows the company to offer personalized service while scaling to meet growing demand.
Expanding to New Markets
iExotic began its journey in Houston, capitalizing on the city's reputation for exotic cars. From there, it expanded to cities like Los Angeles and Miami, driven by the demand from clients seeking exclusive, personalized travel experiences. iExotic’s expansion reflects the shift in how high-net-worth individuals approach travel, prioritizing exclusivity and customized solutions.

"People want personalized itineraries and high-class solutions that aren't available to the public," Barboza observes. "They want exclusivity and precision."
The Future: Global Growth and New Verticals
The company’s ambitions go beyond its current reach. iExotic is actively pursuing global expansion and testing new luxury vehicles to keep its fleet ahead of the curve. One of the company’s next big initiatives is offering private security services, providing bodyguards and security details integrated seamlessly with its travel offerings. For high-profile clients, combining luxury travel with personal security is the natural next step.
“I want iExotic to be synonymous with luxury,” Barboza says. “When you hear iExotic, you think of the most exotic and the best. I want clients to travel anywhere in the world knowing that iExotic has their back.”
A New Standard for Luxury Travel
Vadim Barboza is revolutionizing the luxury travel industry. In a world where "five-star" services have become commonplace, iExotic represents a return to excellence. For clients who demand nothing less than perfection, whether for business, pleasure, or personal needs, iExotic is setting a new standard. Whether it’s executives closing critical deals or travelers who refuse to settle for anything less than the best, iExotic provides a luxury experience that is unmatched.
For more information about iExotic and to book your next luxury experience, visit iexoticauto.com or iexotic.com












